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Banana Republic: Difference between revisions - Wikipedia

Banana Republic: Difference between revisions

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'''Banana Republic''' is an American upscale clothing and accessories retailer owned by the [[Gap Inc.|The GAPGap]]. It was founded in 1978 by [[Mel Ziegler|Mel and Patricia Ziegler]], who originally called the company "Banana Republic Travel & Safari Clothing Company". In 1983, [[Gap Inc.|Gap]] purchased the company, changed the name to "Banana Republic," and rebranded the stores to achieve a more upscale image.<ref name="Repositioning"> {{cite news
| last= Moin
| first= David
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| title= A Repositioning Banana Republic Adds to the Mix
| publisher= [[Women's Wear Daily]]
| date= February 24, 2022
| accessdate=
}} </ref><ref name="msnbc">{{cite web|url=http://www.nbcnews.com/id/24205563 |title=Major retailers launch upscale collections - Business - Retail &#124; NBC News |work=NBC News |date=2008-04-20 |access-date=2013-03-03}}</ref> Nicole Wiesmann,In the current 2020s, VP of design, Nicole Wiesmann has re-envisioned the brand with ad editorial campaigns that evoke much higher-end luxury brands like [[Loro Piana]] with higher-end garments that have been compared favorably with [[Ralph Lauren]], [[The Row (fashion label)|The Row]], and [[Burberry]].<ref name="TYLER MCCALL"> {{cite web
| url= https://www.refinery29.com/en-us/2022/12/11225853/banana-republic-clothes-review-2022
| title= Banana Republic Is In Its Viral Era — What’sWhat's Contributing To Its Success
| last= McCall
| first= Tyler
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| date= December 13, 2022
| accessdate =
}} </ref><ref>[https://www.businessoffashion.com/podcasts/retail/the-debrief-inside-banana-republics-bid-to-regain-relevance/ Inside Banana Republic's Bid to Regain Relevance] LAUREN SHERMAN and CATHALEEN CHEN, ''Business of Fashion'', 21 September 2022</ref><ref name="Bright Spot"> {{cite news
| last= CHEN
| first= CATHALEEN
| url= https://www.businessoffashion.com/articles/retail/banana-republic-transformation-gap-inc/
| title= How Banana Republic Became a Bright Spot in Gap Inc.’s's Portfolio
| publisher= Business of Fashion
| date= 7 September 2022
| accessdate=
}} </ref>
 
==History==
[[File:Spring1988 BR Catalog.jpg|thumb|upright|Banana Republic Travel Clothing Catalog No. 35, Spring 1988]]
 
The original Banana Republic was founded by [[Mel Ziegler|Mel]] and [[Patricia Ziegler]] in 1978.<ref>Klara, Robert [http://www.adweek.com/news/advertising-branding/banana-republic-was-mainstream-fashion-it-was-weirdly-wonderful-safari-brand-170059 Before Banana Republic Was Mainstream Fashion, It Was a Weirdly Wonderful Safari Brand: Revisiting the pith helmets, Jeeps and life-size giraffes] ''AdWeek''. March 17, 2016</ref> The couple worked for the ''[[San Francisco Chronicle]]''; Mel was a reporter and Patricia an illustrator. They lived in an apartment on [[Russian Hill, San Francisco|Russian Hill]]. In 1978, they quit their jobs, and moved to [[Tamalpais Valley]]. They wanted to start a business for income. But first, Mel received a magazine assignment to explore Australia for a few weeks with other journalists. The couple was known for acquiring interesting clothing items that their travel-related jobs brought them in contact with.<ref>{{Cite book|last=Smith|first=Paul|title="Visiting the Banana Republic," in Universal Abandon: The Politics of Postmodernism|publisher=University of Minnesota Press|year=1988|isbn=0816616809|location=Minneapolis, MN}}</ref> They eventually opened a store in the [[Mill Valley, California|Mill Valley]] area of Northern California.<ref>{{cite web|url=http://lancercreative.com/2013/05/banana-republic-a-look-back/|title=Banana Republic: A Look Back - Lancer Creative Services|website=Lancercreative.com|access-date=14 July 2016}}</ref> They were known for a hand-drawn catalogue of items with traveler/explorer stories printed alongside, and their [[safari]]-themed retail locations.<ref>{{cite web|url=http://scottcadams.com/bananarepublic/the-adventure-begins/|title=The Adventure Begins....|date=10 May 2011|website=Scottcadams.com|access-date=14 July 2016|archive-url=https://web.archive.org/web/20160406094915/http://scottcadams.com/bananarepublic/the-adventure-begins/|archive-date=6 April 2016|url-status=dead}}</ref><ref>{{cite web|url=http://discoveries.vdaproductions.com/articles/29724/banana-republic-themed-retail-that-once-was/|title=Banana Republic - Themed Retail That Once Was|website=Discoveries.vdaproductions.com|access-date=14 July 2016|archive-url=https://web.archive.org/web/20160709065438/http://discoveries.vdaproductions.com/articles/29724/banana-republic-themed-retail-that-once-was/|archive-date=9 July 2016|url-status=dead}}</ref> The Zieglers recount their adventures in the first ten years in their memoir, ''Wild Company'', published in 2012 by Simon and Schuster.<ref>{{Cite book|last=Ziegler|first=Mel|url=https://www.worldcat.org/oclc/788290096|title=Wild company : the untold story of Banana Republic|date=2012|publisher=Simon & Schuster|others=Patricia Ziegler|isbn=978-1-4516-8348-6|location=New York, NY|oclc=788290096}}</ref>
 
[[Gap Inc.]] acquired Banana Republic in 1983. and byBy 1988 the founders, Mel and Patricia Ziegler, lost creative control,<ref>{{Cite news|url=https://www.nytimes.com/1988/03/09/business/gap-inc-to-cut-growth-of-banana-republic-unit.html|title=Gap Inc. to Cut Growth Of Banana Republic Unit|last=Times|first=Lawrence M. Fisher and Special To the New York|newspaper=The New York Times |date=9 March 1988 |access-date=2018-07-13|language=en}}</ref> eventually rebranding it as [[masstige]], an accessible mass luxury clothing retailer. The literate articles, hand-drawn catalog, and eccentric tourist-oriented items were phased out and were replaced with more luxurious, but not unique, items for which the brand would be eventually become known for, currently replacing higher quality materials for mass quality lower cost fabric standards.<ref name="adweek.com">{{Cite news|url=https://www.adweek.com/brand-marketing/banana-republic-was-mainstream-fashion-it-was-weirdly-wonderful-safari-brand-170059/|title=Before Banana Republic Was Mainstream Fashion, It Was a Weirdly Wonderful Safari Brand|access-date=2018-07-13|language=en-US}}</ref>
 
==Retail history==
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Banana Republic opened in Saudi Arabia in late 2008, with a store in [[Mall of Arabia (Jeddah)|Mall of Arabia]] in [[Jeddah]] and a second in Riyadh Gallery Mall in [[Riyadh]] in March 2009.<ref>{{Cite web|date=13 June 2007|title=Gap Inc. to launch in Turkey, Saudi Arabia|url=https://chainstoreage.com/news/gap-inc-launch-turkey-saudi-arabia|access-date=26 November 2020|website=Chain Store Age}}</ref>
 
In March 2008, Banana Republic opened its {{convert|17000|sqft|m2|adj=on}} store on [[Regent Street]] in London, England.<ref>{{cite web|url=http://www.regentstreetonline.com/NR/exeres/77E1FDC6-9A0A-4F3E-8B6D-7645BF887A03,frameless.htm?NRMODE=Published|title=Regent Street Online|website=Regentstreetonline.com|access-date=14 July 2016|archive-date=11 June 2020|archive-url=https://web.archive.org/web/20200611174723/https://www.regentstreetonline.com/NR/exeres/77E1FDC6-9A0A-4F3E-8B6D-7645BF887A03,frameless.htm?NRMODE=Published|url-status=dead}}</ref> On May 9, 2008, Banana Republic opened its store on [[Greenbelt (Ayala Center)|Greenbelt 5]] in [[Makati]], Philippines.<ref>{{Cite web|last=Garceau|first=Therese|date=7 May 2008|title=Yes, we have now Banana Republic|url=https://www.philstar.com/lifestyle/fashion-and-beauty/2008/05/07/60668/yes-we-have-now-banana-republic|access-date=26 November 2020|website=philstar}}</ref>
 
In October 2016, Banana Republic announced that it would close all its UK stores by the end of the year, due to falling sales.<ref name="theguardian">{{cite webnews|url=https://www.theguardian.com/uk-news/2016/oct/18/gap-to-shut-all-banana-republic-shops-in-the-uk|title=Gap to shut all Banana Republic shops in the UK|last=Reuters|date=18 October 2016|vianewspaper=The Guardian}}</ref> As of 2017, Banana Republic had over 700 locations, but as a result of European stores closures, there are none left in Europe.<ref name="adweek.com"/>
 
In August 2020, Banana Republic alongside Gap announced that they will close over 225 store locations as a result of the [[COVID-19 pandemic]]. The original plan was to close only 90 stores, however, they expanded the number as a consequence of the financial effects caused by the pandemic. The company has not stated the exact locations that will be closed, but most will be stores within malls.<ref>{{cite web|url=https://edition.cnn.com/2020/08/28/business/gap-banana-republic-store-closures/|title=Gap is closing more than 200 stores this year|publisher=[[CNN Business]]|last=Valinsky|first=Jordan|date=August 28, 2020|access-date=August 29, 2020}}</ref>
 
Banana Republic produced a fall/winter [[capsule collection]] with New York-based fashion designer Peter Do in 2023.<ref name="Sylvia Ades">{{cite web |last1=Ades |first1=Sylvia |title=BANANA REPUBLIC ANNOUNCES EXCLUSIVE COLLECTION WITH PETER DO TO DROP THIS FALL |url=https://vmagazine.com/article/banana-republic-announces-exclusive-collection-with-peter-do-to-drop-this-fall/ |publisher=V Magazine |date=August 21, 2023}}</ref><ref>{{cite news |last1=Chen |first1=Cathaleen |title=Peter Do to Collaborate With Banana Republic |url=https://www.businessoffashion.com/news/retail/peter-do-to-collaborate-with-banana-republic/ |publisher=Business of Fashion |date=15 August 2023}}</ref><ref>{{cite news |last1=Kelly |first1=Dylan |title=Peter Do Is Collaborating With Banana Republic |url=https://hypebeast.com/2023/8/peter-do-banana-republic-collaboration-collection-october-release |publisher=Hypebeast |date=August 15, 2023}}</ref>
 
==Clothing lines==
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*[[Trina Turk]]
*Anna Karenina
*[[Mad Men]]
*Milly NY
*Issa London
*[[L'Wren Scott]]
*[[Marimekko]]
*Roland Mouret
|}
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==Stores==
 
In 2011, Banana Republic had 682 company-owned or franchised stores in operation across 32 countries, shipped to 21 countries through company owned websites, and had the ability to ship to more than 50 countries through a 3rdthird party.<ref>{{cite web|url=http://www.gapinc.com/content/dam/gapincsite/documents/Global_Footprint.pdf |title=Archived copy |access-date=August 8, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20110928045705/http://www.gapinc.com/content/dam/gapincsite/documents/Global_Footprint.pdf |archive-date=September 28, 2011 }}</ref> By late 2022, the total number of US stores fell to just 379, including three [[outlet store|outlets]] in Puerto Rico, while the number of outlets in Canada climbed to 62. The company closed all eight of its UK and Ireland stores in 2016,<ref>{{Cite web |lastname=London |first=Reuters in |date=2016-10-18 |title=Gap to shut all Banana Republic shops in the UK |url=http://www."theguardian.com"/uk-news/2016/oct/18/gap-to-shut-all-banana-republic-shops-in-the-uk |access-date=2022-09-03 |website=the Guardian |language=en}}</ref> and shut down all of the brand's European websites in May 2022.{{Citation needed|date=March 2024}}
 
==References==
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==External links==
{{commons category|Banana Republic}}
* {{official website|https://bananarepublic.gap.com/}}
 
==See also==
*[[Dead mall]]
*[[Retail apocalypse]]
 
{{Gap Inc.}}