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'''Banana Republic''' is an American upscale clothing and accessories retailer owned by [[Gap Inc.|The Gap]]. It was founded in 1978 by [[Mel Ziegler|Mel and Patricia Ziegler]], who originally called the company "Banana Republic Travel & Safari Clothing Company". In 1983, [[Gap Inc.|Gap]] purchased the company, changed the name to "Banana Republic," and rebranded the stores to achieve a more upscale image.<ref name="Repositioning">{{cite news
| last= Moin
| first= David
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| date= February 24, 2022
| accessdate=
}}</ref><ref name="msnbc">{{cite web|url=http://www.nbcnews.com/id/24205563 |title=Major retailers launch upscale collections - Business - Retail | NBC News |work=NBC News |date=2008-04-20 |access-date=2013-03-03}}</ref>
| url= https://www.refinery29.com/en-us/2022/12/11225853/banana-republic-clothes-review-2022
| title= Banana Republic Is In Its Viral Era — What's Contributing To Its Success
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| first= CATHALEEN
| url= https://www.businessoffashion.com/articles/retail/banana-republic-transformation-gap-inc/
| title= How Banana Republic Became a Bright Spot in Gap Inc.
| publisher= Business of Fashion
| date= 7 September 2022
| accessdate=
}}</ref>
==History==
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The original Banana Republic was founded by [[Mel Ziegler|Mel]] and [[Patricia Ziegler]] in 1978.<ref>Klara, Robert [http://www.adweek.com/news/advertising-branding/banana-republic-was-mainstream-fashion-it-was-weirdly-wonderful-safari-brand-170059 Before Banana Republic Was Mainstream Fashion, It Was a Weirdly Wonderful Safari Brand: Revisiting the pith helmets, Jeeps and life-size giraffes] ''AdWeek''. March 17, 2016</ref> The couple worked for the ''[[San Francisco Chronicle]]''; Mel was a reporter and Patricia an illustrator. They lived in an apartment on [[Russian Hill, San Francisco|Russian Hill]]. In 1978, they quit their jobs and moved to [[Tamalpais Valley]]. They wanted to start a business for income. But first, Mel received a magazine assignment to explore Australia for a few weeks with other journalists. The couple was known for acquiring interesting clothing items that their travel-related jobs brought them in contact with.<ref>{{Cite book|last=Smith|first=Paul|title="Visiting the Banana Republic," in Universal Abandon: The Politics of Postmodernism|publisher=University of Minnesota Press|year=1988|isbn=0816616809|location=Minneapolis, MN}}</ref> They eventually opened a store in the [[Mill Valley, California|Mill Valley]] area of Northern California.<ref>{{cite web|url=http://lancercreative.com/2013/05/banana-republic-a-look-back/|title=Banana Republic: A Look Back - Lancer Creative Services|website=Lancercreative.com|access-date=14 July 2016}}</ref> They were known for a hand-drawn catalogue of items with traveler/explorer stories printed alongside, and their [[safari]]-themed retail locations.<ref>{{cite web|url=http://scottcadams.com/bananarepublic/the-adventure-begins/|title=The Adventure Begins....|date=10 May 2011|website=Scottcadams.com|access-date=14 July 2016|archive-url=https://web.archive.org/web/20160406094915/http://scottcadams.com/bananarepublic/the-adventure-begins/|archive-date=6 April 2016|url-status=dead}}</ref><ref>{{cite web|url=http://discoveries.vdaproductions.com/articles/29724/banana-republic-themed-retail-that-once-was/|title=Banana Republic - Themed Retail That Once Was|website=Discoveries.vdaproductions.com|access-date=14 July 2016|archive-url=https://web.archive.org/web/20160709065438/http://discoveries.vdaproductions.com/articles/29724/banana-republic-themed-retail-that-once-was/|archive-date=9 July 2016|url-status=dead}}</ref> The Zieglers recount their adventures in the first ten years in their memoir, ''Wild Company'', published in 2012 by Simon and Schuster.<ref>{{Cite book|last=Ziegler|first=Mel|url=https://www.worldcat.org/oclc/788290096|title=Wild company : the untold story of Banana Republic|date=2012|publisher=Simon & Schuster|others=Patricia Ziegler|isbn=978-1-4516-8348-6|location=New York, NY|oclc=788290096}}</ref>
[[Gap Inc.]] acquired Banana Republic in 1983. By 1988 the founders, Mel and Patricia Ziegler, lost creative control,<ref>{{Cite news|url=https://www.nytimes.com/1988/03/09/business/gap-inc-to-cut-growth-of-banana-republic-unit.html|title=Gap Inc. to Cut Growth Of Banana Republic Unit|last=Times|first=Lawrence M. Fisher and Special To the New York|newspaper=The New York Times |date=9 March 1988 |access-date=2018-07-13|language=en}}</ref> eventually rebranding it as [[masstige]], an accessible mass luxury clothing retailer. The literate articles, hand-drawn catalog, and eccentric tourist-oriented items were phased out and were replaced with more luxurious, but not unique, items for which the brand would
==Retail history==
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Banana Republic opened in Saudi Arabia in late 2008, with a store in [[Mall of Arabia (Jeddah)|Mall of Arabia]] in [[Jeddah]] and a second in Riyadh Gallery Mall in [[Riyadh]] in March 2009.<ref>{{Cite web|date=13 June 2007|title=Gap Inc. to launch in Turkey, Saudi Arabia|url=https://chainstoreage.com/news/gap-inc-launch-turkey-saudi-arabia|access-date=26 November 2020|website=Chain Store Age}}</ref>
In March 2008, Banana Republic opened its {{convert|17000|sqft|m2|adj=on}} store on [[Regent Street]] in London, England.<ref>{{cite web|url=http://www.regentstreetonline.com/NR/exeres/77E1FDC6-9A0A-4F3E-8B6D-7645BF887A03,frameless.htm?NRMODE=Published|title=Regent Street Online|website=Regentstreetonline.com|access-date=14 July 2016|archive-date=11 June 2020|archive-url=https://web.archive.org/web/20200611174723/https://www.regentstreetonline.com/NR/exeres/77E1FDC6-9A0A-4F3E-8B6D-7645BF887A03,frameless.htm?NRMODE=Published|url-status=dead}}</ref> On May 9, 2008, Banana Republic opened its store on [[Greenbelt (Ayala Center)|Greenbelt 5]] in [[Makati]], Philippines.<ref>{{Cite web|last=Garceau|first=Therese|date=7 May 2008|title=Yes, we have now Banana Republic|url=https://www.philstar.com/lifestyle/fashion-and-beauty/2008/05/07/60668/yes-we-have-now-banana-republic|access-date=26 November 2020|website=philstar}}</ref>
In October 2016, Banana Republic announced that it would close all its UK stores by the end of the year, due to falling sales.<ref name="theguardian">{{cite
In August 2020, Banana Republic alongside Gap announced that they will close over 225 store locations as a result of the [[COVID-19 pandemic]]. The original plan was to close only 90 stores, however, they expanded the number as a consequence of the financial effects caused by the pandemic. The company has not stated the exact locations that will be closed, but most will be stores within malls.<ref>{{cite web|url=https://edition.cnn.com/2020/08/28/business/gap-banana-republic-store-closures/|title=Gap is closing more than 200 stores this year|publisher=[[CNN Business]]|last=Valinsky|first=Jordan|date=August 28, 2020|access-date=August 29, 2020}}</ref>
Banana Republic produced a fall/winter [[capsule collection]] with New York-based fashion designer Peter Do in 2023.<ref name="Sylvia Ades">{{cite web |last1=Ades |first1=Sylvia |title=BANANA REPUBLIC ANNOUNCES EXCLUSIVE COLLECTION WITH PETER DO TO DROP THIS FALL |url=https://vmagazine.com/article/banana-republic-announces-exclusive-collection-with-peter-do-to-drop-this-fall/ |publisher=V Magazine |date=August 21, 2023}}</ref><ref>{{cite news |last1=Chen |first1=Cathaleen |title=Peter Do to Collaborate With Banana Republic |url=https://www.businessoffashion.com/news/retail/peter-do-to-collaborate-with-banana-republic/ |publisher=Business of Fashion |date=15 August 2023}}</ref><ref>{{cite news |last1=Kelly |first1=Dylan |title=Peter Do Is Collaborating With Banana Republic |url=https://hypebeast.com/2023/8/peter-do-banana-republic-collaboration-collection-october-release |publisher=Hypebeast |date=August 15, 2023}}</ref>
==Clothing lines==
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*[[Trina Turk]]
*Anna Karenina
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*Milly NY
*Issa London
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*Roland Mouret
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==Stores==
In 2011, Banana Republic had 682 company-owned or franchised stores in operation across 32 countries, shipped to 21 countries through company owned websites, and had the ability to ship to more than 50 countries through a third party.<ref>{{cite web|url=http://www.gapinc.com/content/dam/gapincsite/documents/Global_Footprint.pdf |title=Archived copy |access-date=August 8, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20110928045705/http://www.gapinc.com/content/dam/gapincsite/documents/Global_Footprint.pdf |archive-date=September 28, 2011 }}</ref> By late 2022, the total number of US stores fell to just 379, including three [[outlet store|outlets]] in Puerto Rico, while the number of outlets in Canada climbed to 62. The company closed all eight of its UK and Ireland stores in 2016,<ref
==References==
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{{commons category|Banana Republic}}
* {{official website|https://bananarepublic.gap.com/}}
==See also==
*[[Dead mall]]
*[[Retail apocalypse]]
{{Gap Inc.}}
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