Gatorade: Difference between revisions

The Gatorade Sports Science Institute (GSSI), a research facility operated in [[Barrington, Illinois]], has been featured in a number of the company's commercials.<ref name="GSSI">{{Cite web|url=http://www.gssiweb.com/Histroy_GSSI.aspx?ExpandMenu=6|archiveurl=https://web.archive.org/web/20090708090316/http://www.gssiweb.com/Histroy_GSSI.aspx?ExpandMenu=6|url-status=dead|title=Gatorade Sports Science Institute|website=Gssiweb.com|archive-date=July 8, 2009|access-date=March 11, 2022}}</ref> Established in 1985 and closed in 2022,<ref>{{Cite web |last=Schroeder |first=Eric |date=April 15, 2022 |title=PepsiCo to Close Illinois R&D Facility |url=https://www.foodbusinessnews.net/articles/21149-pepsico-to-close-illinois-r-and-d-facility |url-status=live |archive-url=https://web.archive.org/web/20231216113833/https://www.foodbusinessnews.net/articles/21149-pepsico-to-close-illinois-r-and-d-facility |archive-date=December 16, 2023 |access-date=June 19, 2024}}</ref><ref name=factsheetGatorade /> this organization consistsconsisted of scientists studying the correlation and effects of exercise, environmental variables, and nutrition on the human body. According to [[Darren Rovell]], "GSSI was created at a time when there was a lot of scientific controversy, since there wasn't much public evidence that Gatorade actually worked...GSSI was also created to be part of Gatorade's powerful marketing arm."<ref>{{cite book|last=Rovell|first=Darren|title=First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon|date=September 2, 2005|publisher=AMACOM|isbn=0814410952|pages=195}}</ref>

It regularly conductsconducted testing and research on how hydration and nutrition affect athletic performance.<ref name="GSSI"/> Professional athletes such as [[Eli Manning]]<ref name="foxeli">{{Cite web|url=https://www.fox5ny.com/|title=FOX 5 New York|date=February 28, 2023|website=FOX 5 New York}}</ref> as well as collegiate and amateur athletes have been involved in fitness testing programs at the GSSI, which in part have led to innovations in new Gatorade formula variations and product lines.<ref name="sportsillustrated">{{cite magazine|last=Konecky|first=Chad|title=Sports drinks like Gatorade hydrate better than water|magazine=Sports Illustrated|date=July 19, 2006|url=http://sportsillustrated.cnn.com/2006/highschool/07/19/gatorade.study/|access-date=December 2, 2010}}</ref>

In addition to the former Gatorade Sports Science Institute, Gatorade sponsors external health and fitness research. In 1992, Gatorade paid the [[American College of Sports Medicine]] (ACSM) $250,000. A year later, Gatorade and the American College of Sports Medicine held a roundtable meeting on "exercise and fluid replacement".<ref>{{cite web|last=Thring|first=Oliver|title=Do sports drinks and hydration theory hold any water?|url=https://www.theguardian.com/lifeandstyle/wordofmouth/2012/aug/07/sports-drinks-hydration-theory-water|work=The Guardian|date=August 7, 2012|access-date=2014-03-14}}</ref> The ACSM published the meeting's results in 1996, advising athletes to drink "at a rate sufficient to replace all the water lost through sweating" or "the maximal amount that can be tolerated".<ref>{{cite journal|last=Convertino|first=V. A.|title=American College of Sports Medicine position stand. Exercise and fluid replacement.|journal=Medicine & Science in Sports & Exercise|pmid=9303999|volume=28|issue=1|year=1996|pages=i–vii|doi=10.1097/00005768-199610000-00045|doi-access=free}}</ref> Gatorade continues to sponsor the American College of Sports Medicine, though the exact amount it pays is not public.<ref>{{cite web|last=American College of Sports Medicine|title=About ACSM Partners and Sponsors|url=http://www.acsm.org/about-acsm/partners-sponsors/sponsors|publisher=American College of Sports Medicine|access-date=2014-03-14}}</ref>