MX Player: Difference between revisions

| creator = MX Mediamedia &(formerly EntertainmentJ2 Pte LtdInteractive)

'''MX Player''' is an Indian [[Videovideo on demandstreaming]] and [[Over-the-top media service|OTTvideo on demand]] platform, developed by MX Media &(formerly EntertainmentJ2 PteInteractive<ref>{{Cite Ltdnews|date=2018-06-28|title=Times Internet buys MX Player for Rs 1,000 crore|work=The Economic Times|url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/times-internet-buys-mx-player-for-rs-1000-crore/articleshow/64773344.cms?from=mdr|access-date=2020-06-30}}</ref><ref>{{Cite web|last1=Ramachandran|first1=Naman|date=2018-12-05|title=ATF: MX Player Reveals Ambitious Plans as India Streamer (EXCLUSIVE)|url=https://variety.com/2018/digital/asia/mx-player-india-streaming-platform-1203080697/|access-date=2020-06-30|website=Variety|language=en}}</ref>). It has over 280 million users globally.<ref>{{Cite web|title=India's MX Player expands to US, UK and other markets in international push|url=https://social.techcrunch.com/2020/03/26/indias-mx-player-expands-to-us-uk-and-other-markets-in-international-push/|access-date=2020-06-30|website=TechCrunch|language=en-US}}</ref><ref>{{Cite web|title=MX Player top entertainment app in India in 2019|url=https://www.newindianexpress.com/entertainment/hindi/2020/mar/30/mx-player-top-entertainment-app-in-india-in-2019-2123519.html|access-date=2020-06-30|website=The New Indian Express}}</ref> The platform currently operates on an ad-supported model. This video streaming app has a streaming library of over 150,000+ hours in 11 languages. It is available on iOS, Android and the web.

MX Player was launched as a video player on 18th18 July, 2011. It featured subtitle support and offline video viewing capabilities.

On 20th20 February, 2019, MX Player was relaunched as an [[Over-the-top media service|OTT platform]] with original programming. It has also licensed contents from various Indian and International studios including [[FilmRise]], [[HalcyonSonar StudiosEntertainment]], [[Screen Media Films]], Goldmine, [[Hungama Digital Media Entertainment|Hungama]], [[Shemaroo Entertainment]], [[Paramount Pictures]], [[Sony Entertainment]] and [[Sun TV Network]].<ref>{{Cite web|title=MX Player inks content deal with Paramount Pictures and Sony Pictures Television India|url=https://www.thehindubusinessline.com/info-tech/mx-player-inks-content-deal-with-paramount-pictures-and-sony-pictures-television-india/article31268871.ece|access-date=2020-06-30|website=@businessline|date=6 April 2020 |language=en}}</ref><ref>{{cite web|url=https://www.hollywoodreporter.com/news/tencent-times-internet-invest-indian-streamer-mx-player-1251408|last=Bhushan|first=Nyay|title=China's Tencent, India's Times Internet Lead $110M Investment in Indian Streamer MX Player|date=2019-10-31|access-date=2020-11-03|website=The Hollywood Reporter}}</ref> In 2020, it tied up with [[Ullu App]] for adult content.<ref>{{Cite web|url=https://www.amarujala.com/entertainment/web-series/mx-player-tie-up-with-ullu-app-for-its-adult-content-to-compete-with-zee5|title=ओटीटी पर शुरू हुई एडल्ट कंटेंट की जंग, जी5 से मुकाबला करने को एमएक्स प्लेयर ने मिलाया उल्लू से हाथ|website=Amar Ujala|language=hi}}</ref>

Initially available only in India, in March 2020, MX Player announced the launch of its OTT service internationally to select markets, including the United States, United Kingdom, Australia, New Zealand, Pakistan, Bangladesh and Nepal.<ref>{{Cite web|title=India's MX Player expands to US, UK and other markets in international push|url=https://finance.yahoo.com/news/indias-mx-player-expands-us-110117132.html|access-date=2020-06-30|website=finance.yahoo.com|language=en-US}}</ref> Elsewhere, it is still a video player.