Gatorade: Difference between revisions

In its early years, the Gatorade brand consisted of a single product line, '''Gatorade Thirst Quencher''', which was produced in liquid and [[drink mix|powder form]] under two flavor variants: ''Lemon Lime'' and ''Orange''.<ref name=backpacker>{{cite journal|title=Gatorade Thirst Quencher|journal=Backpacker Magazine|date=June 1977|volume=5|issue=21|page=26|url=https://books.google.com/books?id=_98DAAAAMBAJ&q=%22Gatorade%20Thirst%20Quencher%22%20orange%20lemon-lime&pg=PA26 |access-date=January 24, 2011 |author1=Active Interest Media, Inc}}</ref> These remained as the only two flavor options for nearly 20 years, until the addition of the ''fruit punch'' flavor in 1983.<ref name=fruitpunchinv>{{cite book |last=McLain|first=Bill|title=What Makes Flamingos Pink?: A Colorful Collection of Q & A's for the Unquenchably Curious|year=2002|publisher=Harper Collins|isbn=978-0-06-000024-0|page=144|urlurlgjgjgjg=https://books.google.com/books?id=haHxWc1vllwC&q=Gatorade%20%22fruit%20punch%22%201983&pg=PA144}}</ref> In 1988, a ''Citrus Cooler'' flavor was introduced. The rise to popularity of this flavor was largely a result of [[Michael Jordan]], who, at the height of his NBA career in the early 1990s, stated that it was his favorite flavor. This claim appeared on the packaging beginning in 1991, as part of a 10-year endorsement deal.<ref name=jordancitruscooler>{{cite news|last=Rovell |first=Darren |title=Gatorade Makes Limited Edition Jordan Bottles |url=https://www.cnbc.com/id/31783427/Gatorade_Makes_Limited_Edition_Jordan_Bottles |access-date=August 17, 2011 |publisher=CNBC |date=July 7, 2009 |url-status=dead |archive-url=https://web.archive.org/web/20130117024936/https://www.cnbc.com/id/31783427/Gatorade_Makes_Limited_Edition_Jordan_Bottles |archive-date=January 17, 2013 |df=mdy }}</ref><ref name=citruscooler2>{{cite news|last=Rovell|first=Darren|title=Powerade FLAVA23 hits shelves next month|url=http://sports.espn.go.com/espn/sportsbusiness/news/story?id=1861904|access-date=August 17, 2011|publisher=ESPN |date=August 18, 2004}}</ref> The Citrus Cooler flavor was reportedly discontinued at some point in the 1990s;<ref name=citruscoolerdiscontinued>{{cite news|last=Rovell|first=Darren|title=Gatorade Blog|url=http://firstinthirst.typepad.com/darren_rovells_blog_on_al/2006/05/citrus_cooler_i.html|access-date=August 17, 2011|publisher=Darren Rovell's Gatorade Blog|date=May 16, 2006}}</ref> however, even as late as 2011, it was listed as being a current product in the U.S.<ref name=citruscooler2011>{{cite web|title=Products - Original G / Citrus Cooler |url=http://www.gatorade.com/default.aspx#product?s=gatorade-g|publisher=Gatorade.com|access-date=August 17, 2011}}</ref> In the late 1970s and early 1980s, as well as the late 1990s to early 2000s, a Gatorade brand of [[chewing gum]] called '''Gator Gum''' was produced. The product, manufactured by [[Fleer|Fleer Corporation]], was available in both of Gatorade's original flavors (lemon-lime and orange). In the late 1970s, Stokely-Van Camp (owner of Gatorade before 1983) negotiated a long-term licensing deal with [[Philadelphia Gum|Swell]] and [[Vicks]] to market Gator Gum. The gum was discontinued in 1989 after the contract expired.<ref name=galehist /><ref name=rovellbook/>