[[File:GatoradeG4types.png|thumb|right|380px|<div class="center" style="width:auto; margin-left:auto; margin-right:auto;">G Series introduced in 2010, from left to right:</div>'''Prime 01''' (pre-game fuel)<br />'''Perform 02: Gatorade Thirst Quencher''' (original Gatorade)<br />'''Perform 02: G2''' [[low-calorie]]<br />'''Recover 03''' (post-game protein)]]
In 2010, Gatorade re-branded a number of its products.<ref name="gatorfaq">{{cite web|url=http://www.gatorade.com/frequently_asked_questions/|title=Gatorade FAQ |work=Gatorade.com |access-date=January 15, 2009}}</ref> Original Gatorade was initially re-labeled as '''Gatorade G'''. Gatorade Rain was re-labeled as '''No Excuses'''. Gatorade AM was re-labeled '''Shine On'''; Gatorade X-Factor was relabeled as '''Be Tough,''', and Gatorade Fierce was relabeled '''Bring It'''. However, these names were short-lived, as a 2% decline in market share in 2009 led to a broader repositioning of the entire line in 2010.<ref name=rebrandingmay10>{{cite news |last=Picchi |first=Aimee |title=Gatorade's Rebranding: So Confusing It Requires an Ad to Explain It |url=http://www.dailyfinance.com/story/company-news/gatorades-rebranding-so-confusing-it-requires-a-new-ad-to-expl/19467659/ |access-date=January 24, 2011 |newspaper=Daily Finance |date=May 6, 2010 |archive-url=https://web.archive.org/web/20110323053936/http://www.dailyfinance.com/story/company-news/gatorades-rebranding-so-confusing-it-requires-a-new-ad-to-expl/19467659/ |archive-date=March 23, 2011 |url-status=dead }}</ref><ref name="ajc1">{{cite news|last=McWilliams|first=Jeremiah|title=PepsiCo revamps 'formidable' Gatorade franchise after rocky 2009 |url=http://www.ajc.com/business/pepsico-revamps-formidable-gatorade-397505.html|access-date=December 3, 2010|newspaper=The Atlanta Journal-Constitution|date=March 23, 2010}}</ref> Beginning in February 2010, the Gatorade product portfolio was re-positioned around what the company refers to as the '''G Series''', categorizing varieties of its products into three main segments: before, during, and after athletic events.<ref name=GSeries>{{cite news |last=Spector |first=Bennett|title=Gatorade Conquers Hydration: Debuting 'G Series' Technology at Super Bowl XLIV |url=http://bleacherreport.com/articles/337710-gatorade-concurs-hydration-debuting-g-series-technology-at-super-bowl-xliv |access-date=January 13, 2011 |newspaper=Bleacher Report |date=February 1, 2010}}</ref>
* The '''Prime 01''' product line consists of a pre-game fuel in a gel consistency, positioned for consumption prior to athletic activity.<ref name=factsheetGatorade />
