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[[File:Karl Strauss Carlsbad.jpg|The Karl Strauss brewpub in Carlsbad|thumb|right]]
In 1989 the [[Karl Strauss Brewing Company]] opened a brewery and brewpub on Columbia Street in Downtown San Diego;
Beer festivals promoted the new styles and educated a new generation of beer drinkers. In 1997 local brewers Tomme Arthur and Tom Nickel organized the first such event, the Strong Ale Festival (still an annual event), and in 1998 they added the Real Ale Festival (discontinued after 2012).<ref>{{cite book|last=Gingold|first=Nicholas|title=California BrewMasters: Portraits and Profiles of the Golden State's Brewing Icons|isbn=978-0-9896142-2-1|year=2014|publisher=Georgian Bay Books|page=135}}</ref><ref>{{cite news|url=http://www.westcoastersd.com/tag/san-diego-real-ale-festival/|title=Fifteenth & Final Real Ale Festival|date=April 12, 2012|work=West Coaster|access-date=12 October 2015|archive-date=5 March 2016|archive-url=https://web.archive.org/web/20160305000554/http://www.westcoastersd.com/tag/san-diego-real-ale-festival/|url-status=dead}}</ref> Other festivals were added, and in 2009 the San Diego Brewers Guild launched an annual Beer Week.<ref name="Owens"/> San Diego became so well established in the brewing world that the biennial [[World Beer Cup]] competition was held there in 2004; 11 medals (out of more than 200) went to locals.<ref name = "rocked" /> San Diego hosted the event again in 2008, taking 14 medals, and in 2012, taking 16 medals.<ref name="Beer Cup 2012">{{cite news|url=http://www.utsandiego.com/news/2012/may/06/world-beer-cup-stresses-its-international-scope-wh/|title=Local brewers take 16 medals in World Beer Cup|last=Rowe|first=Peter|date=May 6, 2012|work=San Diego Union Tribune|access-date=18 June 2013}}</ref> At the 2015 Great American Beer Festival, San Diego County brewers brought home a total of 20 medals (6 gold, 2 silver, and 11 bronze).<ref>{{cite news|url=http://www.sandiegomagazine.com/Blogs/Behind-the-Brews/Fall-2015/Pedal-to-the-Medals/|title=Pedal to the Medals: San Diego brewers bring home a pile of awards from the Great American Beer Festival in Denver, Colorado|last=Glassman|first=Bruce|date=October 1, 2015|work=San Diego Magazine|access-date=11 March 2016}}</ref>
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