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'''Gatorade''' is an American brand of sports-themed beverage and food products, built around its signature line of [[sports drink]]s
Originally created at University of Florida in 1962, then produced and marketed by [[Stokely-Van Camp]] in 1965, the Gatorade brand was purchased by the [[Quaker Oats Company]] in 1983, which, in turn, was bought by PepsiCo in 2000.<ref name="abcnews.go.com">{{Cite web|title = Gatorade ready to pump up marketing efforts|url = https://abcnews.go.com/Business/story?id=3929315&page=1|website = ABC News|date = 2007-11-30|access-date = 2015-10-16}}</ref> As of 2010, Gatorade is PepsiCo's fourth-largest [[brand]], on the basis of worldwide annual retail sales.<ref name=annrpt2010>{{cite web|title=2010 Annual Report |url=http://pepsico.com/annual10/downloads/PepsiCo_Annual_Report_2010_Full_Annual_Report.pdf |work=PepsiCo, Inc. |access-date=July 27, 2011 |page=16 |url-status=dead |archive-url=https://web.archive.org/web/20110906155910/http://www.pepsico.com/annual10/downloads/PepsiCo_Annual_Report_2010_Full_Annual_Report.pdf |archive-date=September 6, 2011 |df=mdy }}</ref> It competes with [[The Coca-Cola Company|Coca-Cola]]'s [[Powerade]] and [[Vitaminwater]] brands worldwide, and with [[Lucozade]] in the [[United Kingdom]]. Within the United States, Gatorade accounts for approximately 67.7% of market share in the sports drink category.<ref>{{Cite web|url=https://www.beveragedaily.com/Article/2021/03/25/Gatorade-Powerade-BodyArmor-How-PepsiCo-and-Coca-Cola-are-playing-in-the-sports-drink-category|title=Gatorade, Powerade & BodyArmor: How PepsiCo and Coca-Cola are playing in the sports drink category|website=beveragedaily.com|date=March 25, 2021 }}</ref>
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