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|type=[[Sports drink]]<br />[[Energy bar|Nutrition bar]]<br />[[Protein (nutrient)|Protein drink]]<br />Other sports nutrition products
|currentowner=[[PepsiCo]] (via [[Quaker Oats Company]] & S-VC, Inc.)
|previousowners=[[
|origin=[[United States]]
|introduced={{start date and age|1965|9|9}}<ref>{{cite web|url=http://www.cuny.edu/cc/higher-education/milestones-1900s.html|archive-url=https://web.archive.org/web/20100528043022/http://www.cuny.edu/cc/higher-education/milestones-1900s.html|url-status=dead|archive-date=May 28, 2010|title=Milestones 1900s|date=May 28, 2010}}</ref>
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}}
'''Gatorade''' is an American brand of sports-themed beverage and food products, built around its signature line of [[sports drink]]s. The drink is currently manufactured by [[PepsiCo]] and is distributed in over 80 countries.<ref name=factsheetGatorade>{{cite web|title=Gatorade Fact Sheet |url=http://www.pepsico.com/Download/Gatorade_Company_Fact_Sheet.pdf |publisher=PepsiCo, Inc. |access-date=January 24, 2011 |year=2010 |url-status=dead |archive-url=https://web.archive.org/web/20101221172620/http://pepsico.com/Download/Gatorade_Company_Fact_Sheet.pdf |archive-date=December 21, 2010 }}</ref> The beverage was first developed in 1965 by a team of researchers led by [[Robert Cade|
Originally created at University of Florida in 1962, then produced and marketed by [[Stokely-Van Camp]] in 1965, the Gatorade brand was purchased by the [[Quaker Oats Company]] in 1983, which, in turn, was bought by PepsiCo in 2000.<ref name="abcnews.go.com">{{Cite web|title = Gatorade ready to pump up marketing efforts|url = https://abcnews.go.com/Business/story?id=3929315&page=1|website = ABC News|date = 2007-11-30|access-date = 2015-10-16}}</ref> As of 2010, Gatorade is PepsiCo's fourth-largest [[brand]], on the basis of worldwide annual retail sales.<ref name=annrpt2010>{{cite web|title=2010 Annual Report |url=http://pepsico.com/annual10/downloads/PepsiCo_Annual_Report_2010_Full_Annual_Report.pdf |work=PepsiCo, Inc. |access-date=July 27, 2011 |page=16 |url-status=dead |archive-url=https://web.archive.org/web/20110906155910/http://www.pepsico.com/annual10/downloads/PepsiCo_Annual_Report_2010_Full_Annual_Report.pdf |archive-date=September 6, 2011 |df=mdy }}</ref> It competes with [[The Coca-Cola Company|Coca-Cola]]'s [[Powerade]] and [[Vitaminwater]] brands worldwide, and with [[Lucozade]] in the [[United Kingdom]]. Within the United States, Gatorade accounts for approximately 67.7% of market share in the sports drink category.<ref>{{Cite web|url=https://www.beveragedaily.com/Article/2021/03/25/Gatorade-Powerade-BodyArmor-How-PepsiCo-and-Coca-Cola-are-playing-in-the-sports-drink-category|title=Gatorade, Powerade & BodyArmor: How PepsiCo and Coca-Cola are playing in the sports drink category|website=beveragedaily.com|date=March 25, 2021 }}</ref>
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Gatorade's inventors went on to develop new sports drinks. Gatorade's owners sued to acquire rights to these new products, but they never made them available publicly. First, Shires and Cade developed Go!, a drink that, unlike Gatorade, contained protein to stimulate muscular recovery. Stokley-Van Camp paid "a fee to have the exclusive rights for some period of time, but they never did develop it".<ref>{{cite web|last=Shires|first=Dana|title=Dana Leroy Shires, Jr.|url=http://ufdc.ufl.edu/UF00006306/00001/19j?search=chocolate+milk|publisher=University of Florida Digital Collection|access-date=2014-03-21}}</ref>
In 1989,
"The invention described here is a novel fluid composition which surprisingly and advantageously maintains blood volume at levels well above those observed in the absence of fluids or even with Gatorade."<ref>{{cite book|last=Rovell|first=Darren|title=First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon|date=September 2, 2005|publisher=AMACOM|isbn=0814410952|page=191}}</ref>
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==Advertising and publicity==
[[File:McLaren M16E 1975 Gatorade.jpg|thumb|McLaren M16E Indycar driven by Johnny Rutherford in 1975]]
Early Gatorade advertisements claimed that the drink moved through the body 12 times faster than water. Research found that this was not true - Gatorade moves through the body at the same speed as water. Gatorade removed the claim from its advertisements.<ref>{{cite book|last=Rovell|first=Darren|title=First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon|date=September 2, 2005|publisher=AMACOM|isbn=0814410952|pages=155–156}}</ref> Gatorade advertisements have claimed that athletes need to consume at least "40 oz. per hour [{{convert|40|USoz|L|disp=out}}] or your performance could suffer".<ref>{{cite web|url=http://i0.wp.com/www.sportsscientists.com/wp-content/uploads/2007/10/Gatorade_ad.jpg |format=JPG|title=Photographic image of Gatorade advertisement|quotation="40 oz. per hour or your performance could suffer"|website=Sportsscientists.com|access-date=2022-03-11}}</ref> South African exercise physiologist
[[File:Gianni BUGNO.jpg|thumb|right|Professional [[road racing cyclist]] [[Gianni Bugno]] during [[1993 Tour de France]] in [[Chateau d'Ax (cycling team)|Team Gatorade]]]]
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