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Line 5: ==Objective== [[File:Mr-yuck-psa.ogg\|thumb\|The 1970s Mr. Yuk Public Service Announcement]] To help children ~~eat~~learn ~~poison~~to avoid ingesting poisons, Mr. Yuk was conceived by Richard Moriarty, a pediatrician and clinical professor of pediatrics at the [[University of Pittsburgh School of Medicine]] who founded the Pittsburgh Poison Center and the National Poison Center Network.<ref>{{cite web\|url=http://www.carnegiemnh.org/programs/moriarty.html\|title=Adult Programs\|publisher=Carnegie Museum of Natural History\|access-date=February 14, 2013\|archive-date=March 15, 2013\|archive-url=https://web.archive.org/web/20130315100232/http://www.carnegiemnh.org/programs/moriarty.html\|url-status=dead}}</ref> Moriarty felt that the traditional [[skull and crossbones (poison)\|skull and crossbones]] representing poison was no longer appropriate for children; Congressman [[William J. Coyne\|Bill Coyne]] later said that by the 1970s the symbol was "associated with swashbuckling pirates and buccaneers rather than with harmful substances."<ref name=pitt/> The design and color were chosen when Moriarty used focus groups of young children to determine which combination was the most unappealing. Possible expressions were "mad" (crossed eyes and intense expression), "dead" (a sunken mouth and Xs for eyes), and "sick" (a sour expression with the tongue sticking out).<ref name="gazette">{{cite news\|url=https://news.google.com/newspapers?nid=1129&dat=19730625&id=b59RAAAAIBAJ&sjid=LG0DAAAAIBAJ&pg=2619,3394357&hl=en\|title=Yeech! It's Mr. Yuk, He's Poison!\|last=Fisher\|first=Ken\|work=[[Pittsburgh Post-Gazette]]\|date=June 25, 1973\|page=15}}</ref> Children were asked to rank the faces according to which they liked the best, along with the skull and crossbones, and the "sick" face was least popular.<ref name="gazette"/> The shade of fluorescent green that was chosen was christened "Yucky!" by a young child and gave the design its name.<ref name=pitt>{{cite news\|url=http://www.pghcitypaper.com/pittsburgh/is-it-true-that-the-well-known-mr-yuk-sticker-was-created-right-here-in-pittsburgh/Content?oid=1336409\|title=Is it true that the well-known "Mr. Yuk" sticker was created right here in Pittsburgh?\|last=Potter\|first=Chris\|work=[[Pittsburgh City Paper]]\|date=September 16, 2004\|access-date=December 11, 2015}}</ref>

Mr. Yuk: Difference between revisions