Gatorade: Difference between revisions

In 2001, the multinational food and beverage company [[PepsiCo]] acquired Gatorade's parent company, the Quaker Oats Company, for $13 billion in order to add Gatorade to its portfolio of brands. PepsiCo had also recently developed [[All Sport]], which it divested of shortly following the Quaker acquisition to satisfy [[antitrust]] regulations. Worldwide development of Gatorade continued into the 2000s, including expansion into India in 2004, and the [[United Kingdom]] and [[Republic of Ireland|Ireland]] in 2008.<ref name=rovellbook /> As of 2010, Gatorade products were made available for sale in more than 80 countries.<ref name=factsheetGatorade /> As the number-one sports drink by annual retail sales in the United States, Canada, Mexico, Italy, Argentina, Brazil, Venezuela, Colombia, Indonesia, and the Philippines, Gatorade is also among the leading sports drink brands in [[Korea]] and Australia.<ref name=fundinguniv>{{cite web|title=PepsiCo Company History|url=http://www.fundinguniverse.com/company-histories/PepsiCo-Inc-Company-History.html|publisher=Funding Universe|access-date=January 24, 2011}}</ref>

 

As the distribution of Gatorade expanded outside of the U.S., localized flavors were introduced to conform to regional tastes and cultural preferences, among other factors. For example, Blueberry is available in [[Colombia]], and in [[Brazil]], a Pineapple flavor of Gatorade is sold. In Australia,{{citation needed|date=July 2017}} flavors include Antarctic Freeze and Wild Water Rush. Some flavors that have been discontinued in the U.S., such as Alpine Snow and Starfruit, have since been made available in other countries.<ref name=rovellbook/>