decoy effect

English

Noun

decoy effect (plural decoy effects)

1. (marketing) The phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated: that is, the third option is inferior in all respects to one option, but, in comparison to the other, it is inferior in some respects and superior in others.

Related terms

• decoy pricing