Star Vijay: Difference between revisions

Star Vijay
Type	Television channel
Country	India
Broadcast area	India
Network	Disney Star
Headquarters	Chennai, Tamil Nadu, India
Programming
Language(s)	Tamil
Picture format	1080i HDTV; (downscaled to 16:9 576i for the SDTV feed)
Ownership
Owner	Disney India
Key people	Krishnan Kutty; (EVP & Channel Head); Balachandran Rathinavel; (Business Head); Pradeep Milroy Peter; (Programming Head);
Sister channels	Disney Star Channels
History
Launched	24 November 1994; 29 years ago
Former names	Golden Eagle Communication (GEC); (until 1995); Vijay TV; (1995–2001, 2021–present, International Feed only); Star Vijay; (2001–present, India);
Links
Website	Star Vijay on Disney+ Hotstar
Availability
Streaming media
Disney+ Hotstar	India

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Revision as of 16:47, 22 April 2024

Star Vijay is an Indian Tamil language general entertainment pay television channel operated by Disney Star, a subsidiary of Disney India. The channel telecasts programmes such as serials, reality shows & Tamil films.

History

The channel was first launched by N. P. V. Ramasamy Udayar on 24 November 1994, as Golden Eagle Communication (GEC).^[1]^[2] United Breweries Group acquired the channel in 1995 and renamed it as Vijay TV.^[3] The UTV Group bought the controlling interest from United Breweries Group in 1999 for ₹180 million.^[4]^[5] In 2001, Star India took over the channel and rebranded it as Star Vijay.^[6] Star acquired 51 percent stake in Vijay TV with UTV holding the remaining 49 percent.^[7] In 2004, UTV Software Communications offloaded its entire 44 percent stake in Vijay TV to Star India for ₹31 crores.^[6]^[8]

This channel, along with Star One, was launched in Hong Kong in 2007.^[9]

The High-Definition feed, Star Vijay HD, was launched on 29 May 2016.^[10]

On 25 August 2016, its sibling channel Star Vijay Super was launched, which airs non-stop films and legacy television shows and later got revamped into a full movie channel with a tagline "Dhool Cinema Dhinam Dhinam".^[11]

On 25 June 2017, Star Vijay revamped its logo and branding to match its sister channels under Star India with a tagline "Edhilum Pudhumai Tamizhin Perumai". Now the channel is owned by Disney Star Asianet (previously known as Asianet Star communications), a subsidiary of Disney Star that has control over the Malayalam, Kannada and Tamil language channels of the company.

On 4 October 2020, it launched a music channel named Star Vijay Music.^[12]^[13]

On 10 October 2022, Star Vijay Music was rebranded it as a youth oriented entertainment television channel named Star Vijay Takkar.

On 23 October 2022, Star Vijay modified their on-air graphics and introduced the new tagline "Maarum Pudhumai Maaradha Perumai". It adapted the redesign of other Star Channels and the new graphics package is focused on Tamil culture and heritage against a vivid yellow backdrop. It was revamped during Bigg Boss season 6 which was coinciding with Diwali.

Programming

Sister channels

Star Vijay Super

File:Vijay Super logo.jpg

Star Vijay Super is an Indian Tamil language movie pay television channel operated by Disney Star a subsidiary of Disney India.

Star Vijay Takkar

File:Vijay Takkar.jpg

Star Vijay Takkar is an Indian Tamil youth oriented entertainment pay television channel operated by Disney Star a subsidiary of Disney India. that was launched on 10 October 2022 replacing former channel Star Vijay Music.

Star Vijay Music

File:Vijay Music.jpeg

Star Vijay Music was an Indian Tamil language music pay television channel operated by Disney Star a subsidiary of Disney India, that was launched on 4 October 2020 during the grand launch of Bigg Boss season 4 by Kamal Haasan. The channel was replaced and rebranded as Star Vijay Takkar from 10 October 2022 onwards.^[14]

Reception

When Star India took over the channel from UTV Communications, the channel's revenue, shares and advertising rates increased.^[15] A revamp in 2017 brought with it a new logo and launched Bigg Boss Tamil Season 1, after which the audience share of the channel—which had been 10%-15%—increased by 10%, being the second most-watched Tamil television channel.^[16]

In week 48 of 2020, Star Vijay became the most watched Tamil GEC in prime time while being the second most watched Tamil GEC overall after Sun TV.^[17] In week 50, it garnered its highest viewership ratings of 7,14,002 AMAs (average minute audience (in hundreds)) being the fifth most watched Indian television channel.^[18]

References

^ "From Booze To News". Outlook India.
^ "Why UTV bought Vijay TV". Indian Television.
^ G. C. SHEKHAR (15 February 1996). "New satellite channels exploit public fixation in Tamil Nadu". India Today.
^ "Star, UTV to sign a deal on Vijay TV handover Wednesday?". Indian Television.
^ "Vijay TV relaunch date fixed". Indian Television.
^ ^a ^b "Star India buys out UTV's stake in Vijay TV". The Economic Times.
^ "Star restructuring Vijay TV – Exchange4media". Indian Advertising Media & Marketing News – exchange4media.
^ "UTV sells Vijay TV pie to Star". Rediff.
^ "STAR launches Star One and Vijay in Hong Kong". Live Mint. 16 March 2007.
^ "Star Vijay launches Vijay HD". The Times of India. 5 June 2016. Retrieved 26 July 2016.
^ "Vijay Super to be revamped as Tamil movie channel". Television Post.
^ "Broadcasters see value in new channel launches despite covid". Live Mint. 23 October 2020.
^ "Bigg Boss Tamil Season 4 premiere: Kamal Haasan adds some color to grim 2020". India Today.
^ Editorial (6 October 2020). "Star Vijay launches Tamil Music Channel "Vijay Music" on 4th October". MediaNews4U. Retrieved 25 September 2022.
^ "Vijay Tv Revenues Increase Post-Star Alliance". Business Standard India. 29 July 2002.
^ Kandavel, Sangeetha; Vijayakumar, Sanjay (9 August 2017). "Vijay TV gets a 'Bigg' viewership bump". The Hindu.
^ "Hindi GEC viewership dips due as IPL 2020 begins". The Economic Times. 6 October 2020. Archived from the original on 15 December 2020. Retrieved 15 December 2020.
^ "WEEK 50 – DATA: Saturday, 12th December 2020 To Friday, 18th December 2020". Broadcast Audience Research Council. Archived from the original on 31 December 2020.

External links

Official website

[1] "From Booze To News". Outlook India.

[2] "Why UTV bought Vijay TV". Indian Television.

[3] G. C. SHEKHAR (15 February 1996). "New satellite channels exploit public fixation in Tamil Nadu". India Today.

[4] "Star, UTV to sign a deal on Vijay TV handover Wednesday?". Indian Television.

[5] "Vijay TV relaunch date fixed". Indian Television.

[:0-6] "Star India buys out UTV's stake in Vijay TV". The Economic Times.

[7] "Star restructuring Vijay TV – Exchange4media". Indian Advertising Media & Marketing News – exchange4media.

[8] "UTV sells Vijay TV pie to Star". Rediff.

[9] "STAR launches Star One and Vijay in Hong Kong". Live Mint. 16 March 2007.

[10] "Star Vijay launches Vijay HD". The Times of India. 5 June 2016. Retrieved 26 July 2016.

[11] "Vijay Super to be revamped as Tamil movie channel". Television Post.

[12] "Broadcasters see value in new channel launches despite covid". Live Mint. 23 October 2020.

[13] "Bigg Boss Tamil Season 4 premiere: Kamal Haasan adds some color to grim 2020". India Today.

[14] Editorial (6 October 2020). "Star Vijay launches Tamil Music Channel "Vijay Music" on 4th October". MediaNews4U. Retrieved 25 September 2022.

[15] "Vijay Tv Revenues Increase Post-Star Alliance". Business Standard India. 29 July 2002.

[16] Kandavel, Sangeetha; Vijayakumar, Sanjay (9 August 2017). "Vijay TV gets a 'Bigg' viewership bump". The Hindu.

[17] "Hindi GEC viewership dips due as IPL 2020 begins". The Economic Times. 6 October 2020. Archived from the original on 15 December 2020. Retrieved 15 December 2020.

[18] "WEEK 50 – DATA: Saturday, 12th December 2020 To Friday, 18th December 2020". Broadcast Audience Research Council. Archived from the original on 31 December 2020.

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@@ Line 5: / Line 5: @@
 | name = Star Vijay
 | logo = Star Vijay logo 2023.png
+| owner = [[Disney India]]
-| logo_size = 210px
-| owner = [[Disney Star]]
 | launch_date = {{Start date and age|1994|11|24|df=yes}}
-| former_names = {{Unbulleted_list|Golden Eagle Communication (GEC)<br>(until 1995)|Vijay TV<br>(1995–2001, 2021–present, International Feed only)|Star Vijay<br>(2001–present, India, [[Sri Lanka]], [[Malaysia]] and [[Brunei]])}}
+| former_names = {{Unbulleted_list|Golden Eagle Communication (GEC)<br>(until 1995)|Vijay TV<br>(1995–2001, 2021–present, International Feed only)|Star Vijay<br>(2001–present, India)}}
+| network = [[Disney Star]]
+| picture_format = [[1080i]] [[HDTV]]<br />(downscaled to [[16:9]] [[576i]] for the [[SDTV]] feed)
-| network =
-| picture_format ={{Plainlist|*[[1080i]] [[HDTV]]<br />(downscaled to [[letterboxed]] [[720i]] for the [[SDTV]] feed)
-*'''SD & HD''' Feeds Available}}
 | type = [[Television channel]]
 | country = [[India]]
 | language = [[Tamil language|Tamil]]
 | headquarters = [[Chennai]], [[Tamil Nadu]], India
-| area = [[India]]<br />[[Bangladesh]]
+| area = [[India]]
 | key_people = {{Unbulleted_list|Krishnan Kutty<br>{{small|(EVP & Channel Head)}}|Balachandran Rathinavel<br>{{small|(Business Head)}}|Pradeep Milroy Peter<br>{{small|(Programming Head)}}}}
 | sister_channels = [[Disney Star#Ownes channels|Disney Star Channels]]
@@ Line 24: / Line 22: @@
 }}
-'''Star Vijay''' is an Indian [[Tamil language]] [[general entertainment]] [[pay television]] channel owned by [[Disney Star]], a subsidiary of [[The Walt Disney Company India]]. The channel telecasts programmes such as serials, reality shows & Tamil films.
+'''Star Vijay''' is an Indian [[Tamil language]] [[general entertainment]] [[pay television]] channel operated by [[Disney Star]], a subsidiary of [[Disney India]]. The channel telecasts programmes such as serials, reality shows & Tamil films.
-==History==
+== History ==
-The channel was first launched by [[N. P. V. Ramasamy Udayar]] on 24 November 1994, as Golden Eagle Communication (GEC).<ref>{{Cite web|url=https://www.outlookindia.com/magazine/story/from-booze-to-news/200528|title=From Booze To News|website=Outlook India}}</ref><ref>{{cite web|url=https://www.indiantelevision.com/news_analysis/newsletter/091198/utv91198.htm|title=Why UTV bought Vijay TV|work=Indian Television}}</ref> [[United Breweries Group]] acquired the channel in 1995 and renamed it as Vijay TV.<ref>{{Cite magazine|url=https://www.indiatoday.in/magazine/indiascope/story/19960215-new-satellite-channels-exploit-public-fixation-in-tamil-nadu-833025-1996-02-15|title=New satellite channels exploit public fixation in Tamil Nadu|author=G. C. SHEKHAR |date=February 15, 1996 |magazine=India Today}}</ref> The [[UTV Software Communications|UTV Group]] bought the controlling interest from United Breweries Group in 1999 for {{currency|180|INR}} million.<ref>{{Cite web|url=https://www.indiantelevision.com/headlines/y2k1/aug/aug15.htm|title=Star, UTV to sign a deal on Vijay TV handover Wednesday?|website=Indian Television}}</ref><ref>{{cite web|url=https://www.indiantelevision.com/news_analysis/newsletter/080399/vijay8399.htm|title=Vijay TV relaunch date fixed|work=Indian Television}}</ref> In 2001, [[Star India]] took over the channel and rebranded it as ''Star Vijay.''<ref name=":0">{{Cite news|url=https://m.economictimes.com/brand-equity/entertainment/star-india-buys-out-utvs-stake-in-vijay-tv/articleshow/808761.cms|title=Star India buys out UTV's stake in Vijay TV|website=The Economic Times}}</ref> Star acquired 51 percent stake in Vijay TV with UTV holding the remaining 49 percent.<ref>{{Cite web|url=https://www.exchange4media.com/international-news/star-restructuring-vijay-tv-4001.html|title=Star restructuring Vijay TV – Exchange4media|website=Indian Advertising Media & Marketing News – exchange4media}}</ref> In 2004, UTV Software Communications offloaded its entire 44 percent stake in Vijay TV to Star India for  ₹31 crores.<ref name=":0" /><ref>{{Cite web|url=https://m.rediff.com/money/2004/aug/10utv.htm|title=UTV sells Vijay TV pie to Star|website=Rediff}}</ref>
+The channel was first launched by [[N. P. V. Ramasamy Udayar]] on 24 November 1994, as Golden Eagle Communication (GEC).<ref>{{Cite web|url=https://www.outlookindia.com/magazine/story/from-booze-to-news/200528|title=From Booze To News|website=Outlook India}}</ref><ref>{{cite web|url=https://www.indiantelevision.com/news_analysis/newsletter/091198/utv91198.htm|title=Why UTV bought Vijay TV|work=Indian Television}}</ref> [[United Breweries Group]] acquired the channel in 1995 and renamed it as Vijay TV.<ref>{{Cite magazine|url=https://www.indiatoday.in/magazine/indiascope/story/19960215-new-satellite-channels-exploit-public-fixation-in-tamil-nadu-833025-1996-02-15|title=New satellite channels exploit public fixation in Tamil Nadu|author=G. C. SHEKHAR |date=February 15, 1996 |magazine=India Today}}</ref> The [[UTV Software Communications|UTV Group]] bought the controlling interest from United Breweries Group in 1999 for {{currency|180|INR}} million.<ref>{{Cite web|url=https://www.indiantelevision.com/headlines/y2k1/aug/aug15.htm|title=Star, UTV to sign a deal on Vijay TV handover Wednesday?|website=Indian Television}}</ref><ref>{{cite web|url=https://www.indiantelevision.com/news_analysis/newsletter/080399/vijay8399.htm|title=Vijay TV relaunch date fixed|work=Indian Television}}</ref> In 2001, [[Star India]] took over the channel and rebranded it as ''Star Vijay.''<ref name=":0">{{Cite news|url=https://economictimes.indiatimes.com/brand-equity/entertainment/star-india-buys-out-utvs-stake-in-vijay-tv/articleshow/808761.cms|title=Star India buys out UTV's stake in Vijay TV|website=The Economic Times}}</ref> Star acquired 51 percent stake in Vijay TV with UTV holding the remaining 49 percent.<ref>{{Cite web|url=https://www.exchange4media.com/international-news/star-restructuring-vijay-tv-4001.html|title=Star restructuring Vijay TV – Exchange4media|website=Indian Advertising Media & Marketing News – exchange4media}}</ref> In 2004, UTV Software Communications offloaded its entire 44 percent stake in Vijay TV to Star India for  ₹31 crores.<ref name=":0" /><ref>{{Cite web|url=https://m.rediff.com/money/2004/aug/10utv.htm|title=UTV sells Vijay TV pie to Star|website=Rediff}}</ref>
 This channel, along with [[Star One (Indian TV channel)|Star One]], was launched in [[Hong Kong]] in 2007.<ref>{{Cite web|url=https://www.livemint.com/Consumer/OUapfYfna62flzfIRq2MfM/STAR-launches-Star-One-and-Vijay-in-Hong-Kong.html|title=STAR launches Star One and Vijay in Hong Kong|website=Live Mint|date=16 March 2007}}</ref>
@@ Line 37: / Line 35: @@
 On 25 June 2017, Star Vijay revamped its logo and branding to match its sister channels under [[Star India]] with a tagline "Edhilum Pudhumai Tamizhin Perumai". Now the channel is owned by [[Disney Star Asianet]] ''(previously known as Asianet Star communications)'', a subsidiary of [[Disney Star]] that has control over the [[Malayalam]], [[Kannada]] and [[Tamil language|Tamil]] language channels of the company.
-On 4 October 2020, it launched a music channel named Star Vijay Music.<ref>{{Cite web|date=23 October 2020|title=Broadcasters see value in new channel launches despite covid|url=https://www.livemint.com/news/india/broadcasters-see-value-in-new-channel-launches-despite-covid-11603437761819.html|url-status=live|website=Live Mint}}</ref><ref>{{Cite web|title=Bigg Boss Tamil Season 4 premiere: Kamal Haasan adds some color to grim 2020|url=https://www.indiatoday.in/television/reality-tv/story/-bigg-boss-tamil-season-4-premiere-kamal-haasan-adds-some-color-to-grim-2020-1728312-2020-10-04|url-status=live|website=India Today}}</ref>
+On 4 October 2020, it launched a music channel named Star Vijay Music.<ref>{{Cite web|date=23 October 2020|title=Broadcasters see value in new channel launches despite covid|url=https://www.livemint.com/news/india/broadcasters-see-value-in-new-channel-launches-despite-covid-11603437761819.html|website=Live Mint}}</ref><ref>{{Cite web|title=Bigg Boss Tamil Season 4 premiere: Kamal Haasan adds some color to grim 2020|url=https://www.indiatoday.in/television/reality-tv/story/-bigg-boss-tamil-season-4-premiere-kamal-haasan-adds-some-color-to-grim-2020-1728312-2020-10-04|website=India Today}}</ref>
 On 10 October 2022, Star Vijay Music was rebranded it as a youth oriented entertainment television channel named Star Vijay Takkar.
-On 23 October 2022, Star Vijay revamped it's on-air graphics with a brand new tagline "Maarum Pudhumai Maaradha Perumai".
+On 23 October 2022, Star Vijay modified their on-air graphics and introduced the new tagline "Maarum Pudhumai Maaradha Perumai". It adapted the redesign of other Star Channels and the new graphics package is focused on Tamil culture and heritage against a vivid yellow backdrop. It was revamped during [[Bigg Boss (Tamil season 6)|Bigg Boss season 6]] which was coinciding with [[Diwali]].
-==Programming==
+== Programming ==
 {{Main|List of programs broadcast by Star Vijay}}
 == Sister channels ==
+=== Star Vijay Super ===
-=== Current channels ===
-==== Star Vijay Super ====
 [[File:Vijay_Super_logo.jpg|center|150px]]
-'''''Star Vijay Super''''' is an Indian Tamil language [[Pay television|movie pay television channel]] owned by [[The Walt Disney Company India]]. which is owned by [[The Walt Disney Company]].
+'''''Star Vijay Super''''' is an Indian Tamil language [[Pay television|movie pay television channel]] operated by [[Disney Star]] a subsidiary of [[Disney India]].
-{{clear}}
-==== Star Vijay Takkar ====
+=== Star Vijay Takkar ===
 [[File:Vijay_Takkar.jpg|center|150px]]
-'''''Star Vijay Takkar''''' is an Indian Tamil [[youth]] oriented entertainment pay television channel]]  owned by [[The Walt Disney Company India]]. which is wholly owned by [[The Walt Disney Company]]. that has been launched on 10 October 2022 replacing former channel '''''Star Vijay Music'''''.
+'''''Star Vijay Takkar''''' is an Indian Tamil [[youth]] oriented entertainment pay television channel operated by [[Disney Star]] a subsidiary of [[Disney India]]. that was launched on 10 October 2022 replacing former channel '''''Star Vijay Music'''''.
-{{clear}}
-=== Former channel ===
+=== Star Vijay Music ===
-==== Star Vijay Music ====
 [[File:Vijay_Music.jpeg|center|150px]]
-'''''Star Vijay Music''''' was a 24×7 Indian Tamil language [[Music|music pay television channel]] owned by [[The Walt Disney Company India]]. the Indian branch of [[The Walt Disney Company]]. that was launched on 4 October 2020 during the grand launch of [[Bigg Boss (Tamil season 4)|Bigg Boss season 4]] by [[Kamal Haasan]]. The channel was replaced and rebranded as ''Star Vijay Takkar'' from 10 October 2022 onwards.<ref>{{Cite web |last=Editorial |date=2020-10-06 |title=Star Vijay launches Tamil Music Channel "Vijay Music" on 4th October |url=https://www.medianews4u.com/star-vijay-launches-tamil-music-channel-vijay-music-on-4th-october/ |access-date=2022-09-25 |website=MediaNews4U |language=en-US}}</ref>
+'''''Star Vijay Music''''' was an Indian Tamil language [[Music|music pay television channel]] operated by [[Disney Star]] a subsidiary of [[Disney India]], that was launched on 4 October 2020 during the grand launch of [[Bigg Boss (Tamil season 4)|Bigg Boss season 4]] by [[Kamal Haasan]]. The channel was replaced and rebranded as ''Star Vijay Takkar'' from 10 October 2022 onwards.<ref>{{Cite web |last=Editorial |date=2020-10-06 |title=Star Vijay launches Tamil Music Channel "Vijay Music" on 4th October |url=https://www.medianews4u.com/star-vijay-launches-tamil-music-channel-vijay-music-on-4th-october/ |access-date=2022-09-25 |website=MediaNews4U |language=en-US}}</ref>
-{{clear}}
-==Reception==
+== Reception ==
 When [[Star India]] took over the channel from UTV Communications, the channel's revenue, shares and advertising rates increased.<ref>{{Cite news|title=Vijay Tv Revenues Increase Post-Star Alliance|url=https://www.business-standard.com/article/companies/vijay-tv-revenues-increase-post-star-alliance-102072901066_1.html|newspaper=Business Standard India|date=29 July 2002}}</ref> A revamp in 2017 brought with it a new logo and launched [[Bigg Boss (Tamil TV series)|''Bigg Boss Tamil Season 1'']], after which the audience share of the channel—which had been 10%-15%—increased by 10%, being the second most-watched Tamil television channel.<ref>{{Cite news|title=Vijay TV gets a 'Bigg' viewership bump|url=https://www.thehindu.com/news/cities/chennai/vijay-tv-gets-a-bigg-viewership-bump/article19453508.ece|website=The Hindu|date=9 August 2017|last1=Kandavel|first1=Sangeetha|last2=Vijayakumar|first2=Sanjay}}</ref>
-In week 48 of 2020, Star Vijay became the most watched Tamil GEC in prime time while being the second most watched Tamil GEC overall after Sun TV.<ref>{{Cite web|date=6 October 2020|title=Hindi GEC viewership dips due as IPL 2020 begins|url=https://brandequity.economictimes.indiatimes.com/news/media/hindi-gec-viewership-dips-due-as-ipl-2020-begins/78506444|url-status=live|archive-url=https://web.archive.org/web/20201215104943/https://brandequity.economictimes.indiatimes.com/news/media/hindi-gec-viewership-dips-due-as-ipl-2020-begins/78506444|archive-date=15 December 2020|access-date=15 December 2020|website=The Economic Times}}</ref> In week 50, it garnered its highest viewership ratings of 7,14,002 AMAs (average minute audience (in hundreds)) being the fifth most watched Indian television channel.<ref>{{Cite web|title=WEEK 50 – DATA: Saturday, 12th December 2020 To Friday, 18th December 2020|url=https://www.barcindia.co.in/data-insights|url-status=live|website=[[Broadcast Audience Research Council]]|archive-url=https://web.archive.org/web/20201231053446/https://www.barcindia.co.in/data-insights|archive-date=31 December 2020}}</ref>
+In week 48 of 2020, Star Vijay became the most watched Tamil GEC in prime time while being the second most watched Tamil GEC overall after Sun TV.<ref>{{Cite web|date=6 October 2020|title=Hindi GEC viewership dips due as IPL 2020 begins|url=https://brandequity.economictimes.indiatimes.com/news/media/hindi-gec-viewership-dips-due-as-ipl-2020-begins/78506444|url-status=live|archive-url=https://web.archive.org/web/20201215104943/https://brandequity.economictimes.indiatimes.com/news/media/hindi-gec-viewership-dips-due-as-ipl-2020-begins/78506444|archive-date=15 December 2020|access-date=15 December 2020|website=The Economic Times}}</ref> In week 50, it garnered its highest viewership ratings of 7,14,002 AMAs ([[average minute audience]] (in hundreds)) being the fifth most watched Indian television channel.<ref>{{Cite web|title=WEEK 50 – DATA: Saturday, 12th December 2020 To Friday, 18th December 2020|url=https://www.barcindia.co.in/data-insights|url-status=live|website=[[Broadcast Audience Research Council]]|archive-url=https://web.archive.org/web/20201231053446/https://www.barcindia.co.in/data-insights|archive-date=31 December 2020}}</ref>
 == References ==