Henry J: Difference between revisions
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{{Infobox automobile |
{{Infobox automobile |
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| name |
| name = Henry J |
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| manufacturer |
| manufacturer = [[Kaiser-Frazer Corporation]] |
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| production |
| production = 1950–1954 |
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| layout |
| layout = [[Front-engine, rear-wheel drive layout|FR layout]] |
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| body_style |
| body_style = 2-door [[Sedan (automobile)|sedan]] |
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| assembly |
| assembly = [[Willow Run]], [[Michigan]]<ref name="dunbar">{{cite book|url= https://books.google.com/books?id=HqGWEAnByeMC&dq=Henry+J+production&pg=PA540 |page=540 |title=Michigan: A History of the Wolverine State |first1=Willis Frederick |last1=Dunbar |first2=George S. |last2=May |publisher=Wm. B. Eerdmans Publishing |year=1995 |isbn=978-0-8028-7055-1 |via=Google Books |access-date=23 March 2022}}</ref> |
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| image |
| image = 1951 Henry J sedan green 2013 AACA-Lakeland-1.jpg |
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| caption |
| caption = 1951 Henry J |
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| wheelbase |
| wheelbase = {{convert|100|in|mm|0|abbr=on}}<ref name="flory">{{cite book|last=Flory, Jr.|first=J. "Kelly" |title=American Cars, 1946-1959 Every Model Every Year |year=2008 |publisher=McFarland |isbn=978-0-7864-3229-5}}</ref> |
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| length = {{convert|174.5|in|mm|0|abbr=on}}(1950) to {{convert|178|in|mm|0|abbr=on}}( |
| length = {{convert|174.5|in|mm|0|abbr=on}} (1950) to {{convert|178|in|mm|0|abbr=on}} (1953–1954)<ref name="flory" /> |
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|width=70"<ref name="flory" /> |
| width = 70"<ref name="flory" /> |
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| weight = {{convert|2341|lb|kg|0|abbr=on}}<ref>{{cite web| |
| weight = {{convert|2341|lb|kg|0|abbr=on}}<ref name="HowDeLuxe">{{cite web|url= http://auto.howstuffworks.com/1951-henry-j-deluxe.htm |title=1951 Henry J DeLuxe | website=How Stuff Works |date=19 July 2007 |archive-url= https://web.archive.org/web/20200812073128/http://auto.howstuffworks.com/1951-henry-j-deluxe.htm |archive-date=12 August 2020 |access-date=22 March 2022}}</ref> |
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| engine = {{convert|134.2|CID|L|1|abbr=on}} [[Inline-four engine|I4]] <br/>{{convert|161|CID|L|1|abbr=on}} [[Straight-six engine|I6]] |
| engine = {{convert|134.2|CID|L|1|abbr=on}} [[Inline-four engine|I4]] <br/>{{convert|161|CID|L|1|abbr=on}} [[Straight-six engine|I6]] |
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| designer |
| designer = |
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}} |
}} |
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The '''Henry J''' |
The '''Henry J''' is an American automobile built by the [[Kaiser-Frazer Corporation]] and named after its chairman, [[Henry J. Kaiser]]. [[Mass production|Production]] of six-cylinder models began in their [[Willow Run]] factory in Michigan in July 1950, and four-cylinder production started shortly after [[Labor Day]], 1950. The official public introduction was on September 28, 1950, and the car was marketed until 1954. |
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==Development== |
==Development== |
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⚫ | |||
[[File:1952 Henry J Vagabond (35905034390).jpg|thumb|1952 Henry J Vagabond]] |
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⚫ | The Henry J was the idea of [[Henry J. Kaiser]], who sought to increase sales of his Kaiser automotive line by adding a car that could be built inexpensively and thus affordable for the average American in the same vein that [[Henry Ford]] produced the [[Model T]]. The goal was to attract "less affluent buyers who could only afford a used car" and the attempt became a pioneering American compact car.<ref name="HowDeLuxe"/> |
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⚫ | To finance the project, the Kaiser-Frazer Corporation received a federal government loan in 1949. This financing specified various particulars of the vehicle. Kaiser-Frazer would commit to design a vehicle that in its base form retailed (including federal tax and retail delivery preparation charge) for no more than [[United States dollar|$]]1,300.00 (US${{formatnum:{{Inflation|US|1300|1950}}}} in {{Inflation-year|US}} dollars{{inflation-fn|US}}). It was to seat at least five adults, be capable of going at least {{convert|50|mph|0}} for sustained periods of time, and be available for retail sale no later than September 30, 1950. |
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⚫ | |||
[[File:Henry J custom.JPG|thumb|Custom Henry J (custom paint, with aftermarket wheels and mirrors)]] |
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A compact car design proposal was made by [[Howard "Dutch" Darrin]] that utilized the already approved future Kaiser, but with a shortened wheelbase.<ref name="HowJ">{{cite web |title=How Henry J Cars Work |date=20 June 2007 |website=How Stuff Works |url= https://auto.howstuffworks.com/henry-j-cars.htm |archive-url= https://web.archive.org/web/20201202094908/https://auto.howstuffworks.com/henry-j-cars.htm |archive-date=2 December 2020 |access-date=23 March 2022}}</ref> However, Henry J. Kaiser wanted an entirely new car and decided on a design developed by American Metal Products, "a supplier of frames and springs for car seats."<ref name="HowJ"/> In an attempt to improve the appearance of the car, Darrin contributed a "dip" to the beltline, windshield, and rear window as well as adding little tailfins.<ref name="HowJ"/> |
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⚫ | The Henry J was the idea of [[Henry J. Kaiser]], who sought to increase sales of his Kaiser automotive line by adding a car that could be built inexpensively and thus affordable for the average American in the same vein that [[Henry Ford]] produced the [[Model T]]. The goal was to attract "less affluent buyers who could only afford a used car" and the attempt became a pioneering American compact car.<ref |
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⚫ | To accomplish the low price objective, the Henry J was designed to carry the fewest possible components, and built from the fewest parts. To save body stamping costs, early Henry Js did not have rear [[trunk (automobile)|trunk]] lids; owners had to access the trunk by folding down the rear seat. Another cost-saving measure was to offer the car only as a two-door [[sedan (car)|sedan]] with fixed rear windows. Also lacking in the basic version were [[glove compartment]], [[armrest]]s, passenger-side inside [[sun visor]] and flow-through ventilation. |
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⚫ | To finance the project, the Kaiser-Frazer Corporation received a federal government loan in 1949. This financing specified various particulars of the vehicle. Kaiser-Frazer would commit to design a vehicle that in its base form retailed (including federal tax and retail delivery preparation charge) for no more than [[United States dollar|$]]1,300.00 (US${{formatnum:{{Inflation|US|1300|1950}}}} in {{ |
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⚫ | Power for the Henry J was delivered by a {{convert|134.2|CID|L|1|abbr=on}} [[four-cylinder]] {{convert|68|hp|kW PS|0|abbr=on}} engine.<ref name="flory" /> Later models were available with a {{convert|161|CID|L|1|abbr=on}} [[L-head]] six-cylinder engine producing {{convert|80|hp|kW PS|0|abbr=on}}.<ref>{{cite web|url= http://www.oldcarbrochures.com/static/NA/Kaiser-Frazer/1951_Kaiser-Frazer/1951_Henry_J_Specs/1951%20Henry%20J%20Deluxe%20Coupe%20Specs-01.html |title=1951 Kaiser-Frazer Henry J specifications |website=oldcarbrochures.com |access-date=23 March 2022}}</ref> The engines were supplied by [[Willys-Overland]]; the four-cylinder engine was the same engine used in the [[Jeep CJ#CJ-3A|CJ-3A series Jeeps]], with only slight modifications to component parts; the block and internal components were interchangeable with the CJ-3A engine. The Henry J production provided a substantial revenue source for Willys-Overland.<ref>{{cite book|quote=With more than 80,000 Henry J's produced in an extended 1951 model year this was a substantial revenue source |page=89 |last=Foster|first=Patrick R.|title=The Story of Jeep |year=2004|publisher=Krause Publications|isbn=978-0-87349-735-0}}</ref> This standard engine could achieve up to {{convert|35|mpgus|L/100 km mpgimp|abbr=on}} when driven conservatively.<ref>{{cite web|url= http://auto.howstuffworks.com/1951-henry-j-standard.htm |title=1951 Henry J Standard |date=19 July 2007 |website=How Stuff Works |archive-url= https://web.archive.org/web/20200811165338/http://auto.howstuffworks.com/1951-henry-j-standard.htm |archive-date=11 August 2020 |access-date=23 March 2022}}</ref> |
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⚫ | To accomplish |
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⚫ | Before the Henry J was released to the market the first production models were taken to Arkansas for road testing. Experts computed that driving {{convert|100|miles|km|0}} on the roughest roads would equal {{convert|5000|miles|km|0}} of normal driving.<ref>{{cite journal|url= https://books.google.com/books?id=ydgDAAAAMBAJ&dq=1954+Popular+Mechanics+January&pg=PA105 |title=Kaiser's Henry J. |journal=Popular Mechanics |date=October 1950 |page=105 |volume=94 |issue=4 |author=<!--Staff writer(s); no by-line.--> |via=Google Books |access-date=23 March 2022}}</ref> |
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⚫ | Power for the Henry J was delivered by a {{convert|134.2|CID|L|1|abbr=on}} [[four-cylinder]] |
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⚫ | Before the Henry J was released to the market |
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== Marketing == |
== Marketing == |
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While the Henry J was priced low, a [[Chevrolet 150]] model could be bought for |
While the Henry J was priced low, a [[Chevrolet 150]] model could be bought for less than $200 more, and Chevy included operating rear windows and a trunk lid. The standard Chevrolet, Ford, Plymouth, and other low-priced competitors were also larger cars, offering more interior room. Kaiser-Frazer started offering the deck lid as part of an "Accessory Group" (preferred equipment group) during the 1951 model year, as well as a variety of other dress-up items. However, [[advertising]] for the Henry J still focused on operating costs at a time when the rationing of [[gasoline]] by the [[War Production Board]] ended and fuel sold for about 27 [[Cent (currency)|cent]]s per [[gallon]]. The car could achieve {{convert|25|mpgus|L/100 km mpgimp|abbr=on}} and in 1953, a Henry J won the [[Mobil Economy Run]].<ref>{{cite web |url= http://www.hagerty.com/lifestyle/hobby_article.aspx?id=33890 |title=Ten collector cars to collect in a gas crisis |first=John |last=Gunnell |date=7 October 2005 |publisher=Hagerty Insurance Agency |archive-url= https://web.archive.org/web/20110721013212/http://www.hagerty.com/lifestyle/hobby_article.aspx?id=33890 |archive-date=21 July 2011 |access-date=23 March 2022}}</ref> |
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The Henry J proved to be a sales disappointment for Kaiser. Leftover 1951 models were modified with an outside [[continental tire]] and an upgraded interior, to be marketed as the 1952 Henry J "Vagabond" versions.<ref name="stuffvagabond">{{cite web|url=http://auto.howstuffworks.com/1952-henry-j-vagabond.htm |
The Henry J proved to be a sales disappointment for Kaiser. Leftover 1951 models were modified with an outside [[continental tire]] and an upgraded interior, to be marketed as the 1952 Henry J "Vagabond" versions.<ref name="stuffvagabond">{{cite web|url= http://auto.howstuffworks.com/1952-henry-j-vagabond.htm |title=1951 Henry J Vagabond |date=19 July 2007 |website=How Stuff Works |archive-url= https://web.archive.org/web/20200807231158/http://auto.howstuffworks.com/1952-henry-j-vagabond.htm |archive-date=7 August 2020 |access-date=23 March 2022}}</ref> Available in either four- or six-cylinder engines, a total of 7,017 were sold.<ref name="stuffvagabond"/> |
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In 1952, Kaiser began selling rebadged Henry Js through [[Sears, Roebuck and Company|Sears]], under the nameplate of [[Allstate (automobile)|Allstate]]. Allstates were nearly identical to Henry Js but they carried a unique [[grille]], [[hood ornament]], [[hubcap]]s, identification badges and interior trim, and Allstate-brand [[tire]]s and [[battery (electricity)|batteries]]. After two years of disappointing sales, Sears dropped the car. |
[[File:1953 Allstate (sold by Sears) Kaiser Henry J at Rambler Ranch tour 2021 AMO convention 1of7.jpg|thumb|1953 Allstate sold by Sears at the Rambler Ranch]] |
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In 1952, Kaiser began selling rebadged Henry Js through [[Sears, Roebuck and Company|Sears]], under the nameplate of [[Allstate (automobile)|Allstate]]. Allstates were nearly identical to Henry Js but they carried a unique [[Grille (car)|grille]], [[hood ornament]], [[hubcap]]s, identification badges and interior trim, and Allstate-brand [[tire]]s and [[battery (electricity)|batteries]]. After two years of disappointing sales, Sears dropped the car. |
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The Henry J was also available in [[Japan]] from 1951 to 1954, through a licensing deal with East Japan Heavy-Industries, part of the [[Mitsubishi]] group.<ref>{{cite web|url=http://www.mitsubishi-motors.com/ |
The Henry J was also available in [[Japan]] from 1951 to 1954, through a licensing deal with East Japan Heavy-Industries, part of the [[Mitsubishi]] group.<ref>{{cite web |url= http://www.mitsubishi-motors.com/en/company/history/1940/index.html |title= History of Mitsubishi, 1940-1959 |publisher=Mitsubishi Motors |archive-url= https://web.archive.org/web/20180310131607/http://www.mitsubishi-motors.com/en/company/history/1940/index.html |archive-date=10 March 2018 |access-date=23 March 2022}}</ref> |
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In 1952, the Henry J Corsair (four-cylinder) and Corsair |
In 1952, the Henry J Corsair (four-cylinder) and Corsair DeLuxe (six-cylinder) models were introduced featuring improved styling and workmanship, as well as higher prices.<ref>{{cite web|url= http://auto.howstuffworks.com/1952-1954-henry-j-corsair.htm |title=1952-1954 Henry J Corsair |date=19 July 2007 |website=How Stuff Works |archive-url= https://web.archive.org/web/20200809021029/http://auto.howstuffworks.com/1952-1954-henry-j-corsair.htm |archive-date=9 August 2020 |access-date=23 March 2022}}</ref> The front end had a full-width grille while the taillamps were incorporated into the rear fender fins.<ref>{{cite web|url= http://auto.howstuffworks.com/1952-1954-henry-j-corsair-deluxe.htm |title=1952-1954 Henry J Corsair DeLuxe |date=19 July 2007 |website=How Stuff Works |archive-url= https://web.archive.org/web/20200807221522/http://auto.howstuffworks.com/1952-1954-henry-j-corsair-deluxe.htm |archive-date=7 August 2020 |access-date=23 March 2022}}</ref> |
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The 1953 Henry J Corsair had few styling changes and featured the smaller L-head four-cylinder engine. Kaiser's advertising promoted it as "the easiest car on the road to drive, handle, park, service, run, maintain, and of course the easiest to pay for."<ref name="allpar">{{cite web|url= |
The 1953 Henry J Corsair had few styling changes and featured the smaller L-head four-cylinder engine. Kaiser's advertising promoted it as "the easiest car on the road to drive, handle, park, service, run, maintain, and of course the easiest to pay for."<ref name="allpar">{{cite web|url= https://www.allpar.com/threads/kaiser-cars-1947-1955.228280/#post-1085222378 |first=Kelsey |last=Wright |publisher=Allpar |title=Kaiser Cars, 1947-1955 |access-date=23 March 2022}}</ref> A padded dash became standard.<ref>{{cite web |url= http://oldcarbrochures.org/United%20States/Kaiser-Frazer/1953_Kaiser/1953-Henry-J-Foldout/slides/1953_Henry_J_Foldout-05.html |title=Henry J foldout |page=5 |website=oldcarbrochures.org |access-date=23 March 2022}}</ref> |
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[[File:1953 Henry J Corsair Deluxe - all original - at 2015 AACA Eastern Regional Fall Meet 4of6.jpg|thumb|1953 Henry J Corsair Deluxe interior]] |
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For 1954, the four-cylinder Corsair price was reduced to $1,286 with the six-cylinder Corsair |
For 1954, the four-cylinder Corsair price was reduced to $1,286 with the six-cylinder Corsair DeLuxe listed for $1,437, or $124 lower than the previous year.<ref name="gunnell-134">{{cite book|editor-last=Gunnell |editor-first=John |title=The Standard Catalog of American Cars 1946-1975 |publisher=Krause Publications |year=1987 |page=134 |isbn=978-0-87341-096-0}}</ref> New safety features included padded dashboard and the windshield was mounted so it would pop-out on impact, as well as a "Penny-Minder" [[carburetor]] that was claimed to achieve {{convert|30|mpgus|L/100 km mpgimp|abbr=on}}.<ref name="gunnell-134"/> |
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Sales declined each year the car was marketed. In 1950 it had 1.35% of the market while in 1954 it achieved only 0.02%.<ref name="flory" /> While the Henry J was inexpensive for consumers, its manufacturing and labor costs were high. Henry J. Kaiser had hoped to make a profit through volume; however, the cars' slow sales negated his plan. The automobile market was competitive and challenging the U.S. "Big Three" — [[General Motors Corporation|General Motors]], [[Ford Motor Company|Ford]], and [[Chrysler Corporation|Chrysler]] — proved difficult as price wars began that had a devastating impact on small domestic automakers.<ref>{{cite book|last=Flammang|first=James M.|title=Chronicle of the American automobile: over 100 years of auto history|year=1994|publisher= Publications International|isbn=978-0-7853-0778-5|url= |
Sales declined each year the car was marketed. In 1950 it had 1.35% of the market while in 1954 it achieved only 0.02%.<ref name="flory" /> While the Henry J was inexpensive for consumers, its manufacturing and labor costs were high. Henry J. Kaiser had hoped to make a profit through volume production; however, the cars' slow sales negated his plan. The automobile market was competitive and challenging the U.S. "Big Three" — [[General Motors Corporation|General Motors]], [[Ford Motor Company|Ford]], and [[Chrysler Corporation|Chrysler]] — proved difficult as price wars began that had a devastating impact on small domestic automakers.<ref>{{cite book|last=Flammang|first=James M.|title=Chronicle of the American automobile: over 100 years of auto history|year=1994|publisher= Publications International |isbn=978-0-7853-0778-5 |url= https://books.google.com/books?id=9Z5TAAAAMAAJ&q=frantic+1953-54+Ford/GM+price+war |page=278 |via=Google Books |access-date=23 March 2022}}</ref> |
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Concurrently, sales of [[Nash Motors|Nash]]'s compact [[Nash Rambler|Rambler]] were successful, in part because Nash introduced it in 1950 as a high-value [[convertible (car)|convertible]]-only model and marketed the small car with numerous standard features to avoid consumers seeing it as inferior or substandard. By 1953, it was reviewed in ''Kiplinger's Personal Finance'' as "well-equipped and stylish, the little Rambler is economical and easy to drive" in either convertible, [[station wagon]], or [[hardtop]] (no "B-pillar") body styles.<ref name="kiplinger">{{cite journal| url= |
Concurrently, sales of [[Nash Motors|Nash]]'s compact [[Nash Rambler|Rambler]] were successful, in part because Nash introduced it in 1950 as a high-value [[convertible (car)|convertible]]-only model and marketed the small car with numerous standard features to avoid consumers seeing it as inferior or substandard. By 1953, it was reviewed in ''Kiplinger's Personal Finance'' as "well-equipped and stylish, the little Rambler is economical and easy to drive" in either convertible, [[station wagon]], or [[hardtop]] (no "B-pillar") body styles."<ref name="kiplinger">{{cite journal| url= https://books.google.com/books?id=QAcEAAAAMBAJ&dq=Henry+J+does+not+appeal+to+today's+car+buyers+trade+in+ranks+among+lowest&pg=PA14 |journal=Changing Times, Kiplinger's Personal Finance|date=September 1953 |page=14 |volume=7 |issue=9 |title=Report on the small cars |author=<!--Staff writer(s); no by-line.--> |via=Google Books |access-date=23 March 2022}}</ref> On the other hand, the Henry J was a plainly trimmed two-door sedan model; consumers understood the difference between "inexpensive" and "cheap" and they perceived the Henry J in a negative fashion. By September 1953, the Henry J was described in a small car comparison by ''Kiplinger's Personal Finance'' as "in trouble ... the closest thing to a "basic transportation" car on the road today, and as such, does not appeal to today's car buyers ... In trade-in value, it ranks among the lowest."<ref name="kiplinger"/> |
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==End of the car == |
==End of the car == |
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Kaiser's effort to boost sales in the low-priced market segment by adding a small car to its product offer came at a time when consumers were demanding big cars.<ref name="dunbar"/> With the acquisition of Willys-Overland's vehicle operations in early 1953 by the Kaiser Manufacturing Company division of Kaiser-Frazer (the division changed its name at that time to Willys Motors, Incorporated), management decided to discontinue the car at the end of the 1953 model year. Kaiser also leased the |
Kaiser's effort to boost sales in the low-priced market segment by adding a small car to its product offer came at a time when consumers were demanding big cars.<ref name="dunbar"/> With the acquisition of Willys-Overland's vehicle operations in early 1953 by the Kaiser Manufacturing Company division of Kaiser-Frazer (the division changed its name at that time to Willys Motors, Incorporated), management decided to discontinue the car at the end of the 1953 model year. Kaiser also leased the Willow Run factory to General Motors (because a fire had destroyed its automatic transmission plant in Livonia) and Kaiser's vehicle assembly was consolidated at Jeep's [[Toledo Complex]].<ref name="allpar"/> However, production of the Henry J was not moved from Michigan to the Ohio factory.<ref name="allpar"/> Instead, the [[Willys Aero]] was a similar vehicle that continued to be made in Toledo. Efforts to sell off remaining vehicles resulted in an abbreviated run of Henry J automobiles as 1954 models that used up leftover or incomplete 1953 cars. They can be distinguished from the 1953 version only by their "54" prefix in the serial number.<ref name="gunnell-134"/> |
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==Notes== |
==Notes== |
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==References== |
==References== |
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* {{cite book |last=Langworth |first= |
* {{cite book |last=Langworth |first=Richard M. |title=Kaiser-Frazer, the Last Onslaught on Detroit: An Intimate Behind the Scenes Study of the Postwar American Car Industry |publisher=Princeton Publishing |year=1975 |isbn=978-0-915038-04-6 |url-access=registration |url= https://archive.org/details/kaiserfrazerlast0000lang }} |
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* |
* {{cite book |last=Mueller |first=Jack |title=Built to Better the Best: The Kaiser-Frazer Corporation History |year=2005 |publisher=MT Publishing | isbn=978-1-932439-33-5 }} |
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==External links== |
==External links== |
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{{Commons category |
{{Commons category|Henry J vehicles}} |
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* |
*{{cite web|url= http://home.comcast.net/~ljfid/hjmodels.htm |archive-url= https://archive.today/20121219222440/http://home.comcast.net/~ljfid/hjmodels.htm |archive-date=19 December 2012 |title=Henry J Models (history) |author=<!--Not stated--> |access-date=23 March 2022}} |
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{{Kaiser Motors}} |
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{{Automotive industry in the United States}} |
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[[Category: |
[[Category:Kaiser Motors]] |
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[[Category: |
[[Category:Cars introduced in 1950]] |
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[[Category: |
[[Category:Kaiser vehicles|Henry J]] |
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[[Category:1950s cars]] |
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[[Category:Compact cars]] |
[[Category:Compact cars]] |
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[[Category:Sedans]] |
[[Category:Sedans]] |
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[[Category:Rear-wheel-drive vehicles]] |
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[[Category:Motor vehicle manufacturers based in Michigan]] |
Latest revision as of 20:57, 12 May 2024
Henry J | |
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![]() 1951 Henry J | |
Overview | |
Manufacturer | Kaiser-Frazer Corporation |
Production | 1950–1954 |
Assembly | Willow Run, Michigan[1] |
Body and chassis | |
Body style | 2-door sedan |
Layout | FR layout |
Powertrain | |
Engine | 134.2 cu in (2.2 L) I4 161 cu in (2.6 L) I6 |
Dimensions | |
Wheelbase | 100 in (2,540 mm)[2] |
Length | 174.5 in (4,432 mm) (1950) to 178 in (4,521 mm) (1953–1954)[2] |
Width | 70"[2] |
Curb weight | 2,341 lb (1,062 kg)[3] |
The Henry J is an American automobile built by the Kaiser-Frazer Corporation and named after its chairman, Henry J. Kaiser. Production of six-cylinder models began in their Willow Run factory in Michigan in July 1950, and four-cylinder production started shortly after Labor Day, 1950. The official public introduction was on September 28, 1950, and the car was marketed until 1954.
Development
[edit]![](https://upload.wikimedia.org/wikipedia/commons/thumb/c/ce/Flickr_-_DVS1mn_-_51_Henry_J_%282%29.jpg/220px-Flickr_-_DVS1mn_-_51_Henry_J_%282%29.jpg)
![](https://upload.wikimedia.org/wikipedia/commons/thumb/d/d9/1952_Henry_J_Vagabond_%2835905034390%29.jpg/220px-1952_Henry_J_Vagabond_%2835905034390%29.jpg)
The Henry J was the idea of Henry J. Kaiser, who sought to increase sales of his Kaiser automotive line by adding a car that could be built inexpensively and thus affordable for the average American in the same vein that Henry Ford produced the Model T. The goal was to attract "less affluent buyers who could only afford a used car" and the attempt became a pioneering American compact car.[3]
To finance the project, the Kaiser-Frazer Corporation received a federal government loan in 1949. This financing specified various particulars of the vehicle. Kaiser-Frazer would commit to design a vehicle that in its base form retailed (including federal tax and retail delivery preparation charge) for no more than $1,300.00 (US$16,463 in 2023 dollars[4]). It was to seat at least five adults, be capable of going at least 50 miles per hour (80 km/h) for sustained periods of time, and be available for retail sale no later than September 30, 1950.
A compact car design proposal was made by Howard "Dutch" Darrin that utilized the already approved future Kaiser, but with a shortened wheelbase.[5] However, Henry J. Kaiser wanted an entirely new car and decided on a design developed by American Metal Products, "a supplier of frames and springs for car seats."[5] In an attempt to improve the appearance of the car, Darrin contributed a "dip" to the beltline, windshield, and rear window as well as adding little tailfins.[5]
To accomplish the low price objective, the Henry J was designed to carry the fewest possible components, and built from the fewest parts. To save body stamping costs, early Henry Js did not have rear trunk lids; owners had to access the trunk by folding down the rear seat. Another cost-saving measure was to offer the car only as a two-door sedan with fixed rear windows. Also lacking in the basic version were glove compartment, armrests, passenger-side inside sun visor and flow-through ventilation.
Power for the Henry J was delivered by a 134.2 cu in (2.2 L) four-cylinder 68 hp (51 kW; 69 PS) engine.[2] Later models were available with a 161 cu in (2.6 L) L-head six-cylinder engine producing 80 hp (60 kW; 81 PS).[6] The engines were supplied by Willys-Overland; the four-cylinder engine was the same engine used in the CJ-3A series Jeeps, with only slight modifications to component parts; the block and internal components were interchangeable with the CJ-3A engine. The Henry J production provided a substantial revenue source for Willys-Overland.[7] This standard engine could achieve up to 35 mpg‑US (6.7 L/100 km; 42 mpg‑imp) when driven conservatively.[8]
Before the Henry J was released to the market the first production models were taken to Arkansas for road testing. Experts computed that driving 100 miles (161 km) on the roughest roads would equal 5,000 miles (8,047 km) of normal driving.[9]
Marketing
[edit]While the Henry J was priced low, a Chevrolet 150 model could be bought for less than $200 more, and Chevy included operating rear windows and a trunk lid. The standard Chevrolet, Ford, Plymouth, and other low-priced competitors were also larger cars, offering more interior room. Kaiser-Frazer started offering the deck lid as part of an "Accessory Group" (preferred equipment group) during the 1951 model year, as well as a variety of other dress-up items. However, advertising for the Henry J still focused on operating costs at a time when the rationing of gasoline by the War Production Board ended and fuel sold for about 27 cents per gallon. The car could achieve 25 mpg‑US (9.4 L/100 km; 30 mpg‑imp) and in 1953, a Henry J won the Mobil Economy Run.[10]
The Henry J proved to be a sales disappointment for Kaiser. Leftover 1951 models were modified with an outside continental tire and an upgraded interior, to be marketed as the 1952 Henry J "Vagabond" versions.[11] Available in either four- or six-cylinder engines, a total of 7,017 were sold.[11]
![](https://upload.wikimedia.org/wikipedia/commons/thumb/e/e5/1953_Allstate_%28sold_by_Sears%29_Kaiser_Henry_J_at_Rambler_Ranch_tour_2021_AMO_convention_1of7.jpg/220px-1953_Allstate_%28sold_by_Sears%29_Kaiser_Henry_J_at_Rambler_Ranch_tour_2021_AMO_convention_1of7.jpg)
In 1952, Kaiser began selling rebadged Henry Js through Sears, under the nameplate of Allstate. Allstates were nearly identical to Henry Js but they carried a unique grille, hood ornament, hubcaps, identification badges and interior trim, and Allstate-brand tires and batteries. After two years of disappointing sales, Sears dropped the car.
The Henry J was also available in Japan from 1951 to 1954, through a licensing deal with East Japan Heavy-Industries, part of the Mitsubishi group.[12]
In 1952, the Henry J Corsair (four-cylinder) and Corsair DeLuxe (six-cylinder) models were introduced featuring improved styling and workmanship, as well as higher prices.[13] The front end had a full-width grille while the taillamps were incorporated into the rear fender fins.[14]
The 1953 Henry J Corsair had few styling changes and featured the smaller L-head four-cylinder engine. Kaiser's advertising promoted it as "the easiest car on the road to drive, handle, park, service, run, maintain, and of course the easiest to pay for."[15] A padded dash became standard.[16]
![](https://upload.wikimedia.org/wikipedia/commons/thumb/7/72/1953_Henry_J_Corsair_Deluxe_-_all_original_-_at_2015_AACA_Eastern_Regional_Fall_Meet_4of6.jpg/220px-1953_Henry_J_Corsair_Deluxe_-_all_original_-_at_2015_AACA_Eastern_Regional_Fall_Meet_4of6.jpg)
For 1954, the four-cylinder Corsair price was reduced to $1,286 with the six-cylinder Corsair DeLuxe listed for $1,437, or $124 lower than the previous year.[17] New safety features included padded dashboard and the windshield was mounted so it would pop-out on impact, as well as a "Penny-Minder" carburetor that was claimed to achieve 30 mpg‑US (7.8 L/100 km; 36 mpg‑imp).[17]
Sales declined each year the car was marketed. In 1950 it had 1.35% of the market while in 1954 it achieved only 0.02%.[2] While the Henry J was inexpensive for consumers, its manufacturing and labor costs were high. Henry J. Kaiser had hoped to make a profit through volume production; however, the cars' slow sales negated his plan. The automobile market was competitive and challenging the U.S. "Big Three" — General Motors, Ford, and Chrysler — proved difficult as price wars began that had a devastating impact on small domestic automakers.[18]
Concurrently, sales of Nash's compact Rambler were successful, in part because Nash introduced it in 1950 as a high-value convertible-only model and marketed the small car with numerous standard features to avoid consumers seeing it as inferior or substandard. By 1953, it was reviewed in Kiplinger's Personal Finance as "well-equipped and stylish, the little Rambler is economical and easy to drive" in either convertible, station wagon, or hardtop (no "B-pillar") body styles."[19] On the other hand, the Henry J was a plainly trimmed two-door sedan model; consumers understood the difference between "inexpensive" and "cheap" and they perceived the Henry J in a negative fashion. By September 1953, the Henry J was described in a small car comparison by Kiplinger's Personal Finance as "in trouble ... the closest thing to a "basic transportation" car on the road today, and as such, does not appeal to today's car buyers ... In trade-in value, it ranks among the lowest."[19]
End of the car
[edit]Kaiser's effort to boost sales in the low-priced market segment by adding a small car to its product offer came at a time when consumers were demanding big cars.[1] With the acquisition of Willys-Overland's vehicle operations in early 1953 by the Kaiser Manufacturing Company division of Kaiser-Frazer (the division changed its name at that time to Willys Motors, Incorporated), management decided to discontinue the car at the end of the 1953 model year. Kaiser also leased the Willow Run factory to General Motors (because a fire had destroyed its automatic transmission plant in Livonia) and Kaiser's vehicle assembly was consolidated at Jeep's Toledo Complex.[15] However, production of the Henry J was not moved from Michigan to the Ohio factory.[15] Instead, the Willys Aero was a similar vehicle that continued to be made in Toledo. Efforts to sell off remaining vehicles resulted in an abbreviated run of Henry J automobiles as 1954 models that used up leftover or incomplete 1953 cars. They can be distinguished from the 1953 version only by their "54" prefix in the serial number.[17]
Notes
[edit]- ^ a b Dunbar, Willis Frederick; May, George S. (1995). Michigan: A History of the Wolverine State. Wm. B. Eerdmans Publishing. p. 540. ISBN 978-0-8028-7055-1. Retrieved 23 March 2022 – via Google Books.
- ^ a b c d e Flory, Jr., J. "Kelly" (2008). American Cars, 1946-1959 Every Model Every Year. McFarland. ISBN 978-0-7864-3229-5.
- ^ a b "1951 Henry J DeLuxe". How Stuff Works. 19 July 2007. Archived from the original on 12 August 2020. Retrieved 22 March 2022.
- ^ 1634–1699: McCusker, J. J. (1997). How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States: Addenda et Corrigenda (PDF). American Antiquarian Society. 1700–1799: McCusker, J. J. (1992). How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States (PDF). American Antiquarian Society. 1800–present: Federal Reserve Bank of Minneapolis. "Consumer Price Index (estimate) 1800–". Retrieved 29 February 2024.
- ^ a b c "How Henry J Cars Work". How Stuff Works. 20 June 2007. Archived from the original on 2 December 2020. Retrieved 23 March 2022.
- ^ "1951 Kaiser-Frazer Henry J specifications". oldcarbrochures.com. Retrieved 23 March 2022.
- ^ Foster, Patrick R. (2004). The Story of Jeep. Krause Publications. p. 89. ISBN 978-0-87349-735-0.
With more than 80,000 Henry J's produced in an extended 1951 model year this was a substantial revenue source
- ^ "1951 Henry J Standard". How Stuff Works. 19 July 2007. Archived from the original on 11 August 2020. Retrieved 23 March 2022.
- ^ "Kaiser's Henry J." Popular Mechanics. 94 (4): 105. October 1950. Retrieved 23 March 2022 – via Google Books.
- ^ Gunnell, John (7 October 2005). "Ten collector cars to collect in a gas crisis". Hagerty Insurance Agency. Archived from the original on 21 July 2011. Retrieved 23 March 2022.
- ^ a b "1951 Henry J Vagabond". How Stuff Works. 19 July 2007. Archived from the original on 7 August 2020. Retrieved 23 March 2022.
- ^ "History of Mitsubishi, 1940-1959". Mitsubishi Motors. Archived from the original on 10 March 2018. Retrieved 23 March 2022.
- ^ "1952-1954 Henry J Corsair". How Stuff Works. 19 July 2007. Archived from the original on 9 August 2020. Retrieved 23 March 2022.
- ^ "1952-1954 Henry J Corsair DeLuxe". How Stuff Works. 19 July 2007. Archived from the original on 7 August 2020. Retrieved 23 March 2022.
- ^ a b c Wright, Kelsey. "Kaiser Cars, 1947-1955". Allpar. Retrieved 23 March 2022.
- ^ "Henry J foldout". oldcarbrochures.org. p. 5. Retrieved 23 March 2022.
- ^ a b c Gunnell, John, ed. (1987). The Standard Catalog of American Cars 1946-1975. Krause Publications. p. 134. ISBN 978-0-87341-096-0.
- ^ Flammang, James M. (1994). Chronicle of the American automobile: over 100 years of auto history. Publications International. p. 278. ISBN 978-0-7853-0778-5. Retrieved 23 March 2022 – via Google Books.
- ^ a b "Report on the small cars". Changing Times, Kiplinger's Personal Finance. 7 (9): 14. September 1953. Retrieved 23 March 2022 – via Google Books.
References
[edit]- Langworth, Richard M. (1975). Kaiser-Frazer, the Last Onslaught on Detroit: An Intimate Behind the Scenes Study of the Postwar American Car Industry. Princeton Publishing. ISBN 978-0-915038-04-6.
- Mueller, Jack (2005). Built to Better the Best: The Kaiser-Frazer Corporation History. MT Publishing. ISBN 978-1-932439-33-5.
External links
[edit]![](https://upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/30px-Commons-logo.svg.png)
- "Henry J Models (history)". Archived from the original on 19 December 2012. Retrieved 23 March 2022.