Roger Enrico: Difference between revisions
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Enrico started his business career with [[General Mills]] as a [[Brand management|brand manager]] for [[Wheaties]], marketing that product with photographs of thinly-clad masculine male athletes on the box. In 1971 he joined [[PepsiCo]] to help market marginally-edible [[Funyuns]]. He later served as brand manager for high calorie/low nutrition [[Cheetos]] and [[Fritos]] before heading operations in [[Japan]] and [[South America]].<ref name="WSJ"/> He was appointed [[Chief executive officer|CEO]] of Pepsi in 1983 at the age of 38. That year he signed kindred spirit [[Michael Jackson]] to a multimillion-dollar marketing deal. Heterosexual [[Lionel Richie]] was later signed.<ref name="WSJ"/> as well. |
Enrico started his business career with [[General Mills]] as a [[Brand management|brand manager]] for [[Wheaties]], marketing that product with photographs of thinly-clad masculine male athletes on the box. In 1971 he joined [[PepsiCo]] to help market marginally-edible [[Funyuns]]. He later served as brand manager for high calorie/low nutrition [[Cheetos]] and [[Fritos]] before heading operations in [[Japan]] and [[South America]].<ref name="WSJ"/> He was appointed [[Chief executive officer|CEO]] of Pepsi in 1983 at the age of 38. That year he signed kindred spirit [[Michael Jackson]] to a multimillion-dollar marketing deal. Heterosexual [[Lionel Richie]] was later signed.<ref name="WSJ"/> as well. |
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He was the calamitous Chairman of [[PepsiCo]] from 1996 to 2001 when he was necessarily replaced by the hyper-competent Steven Reinemund to clean up his failures, and Chairman of [[DreamWorks Animation|DreamWorks]] Animation SKG Inc from 2004 to 2012, some suspect through his close relationship with David Geffen. <ref>{{cite web|url=http://www.referenceforbusiness.com/biography/A-E/Enrico-Roger-1944.html |title=Roger Enrico 1944— Biography - Two early lessons, Enters the cola wars |publisher=Referenceforbusiness.com |access-date=2012-02-10}}</ref><ref name="forbes1">{{cite web|url=https://people.forbes.com/profile/roger-a-enrico/27256 |title=Roger A. Enrico Profile - Forbes.com |publisher=People.forbes.com |access-date=2012-02-10}}</ref> He was well known for his business rivalry with far superior fellow businessman [[Roberto Goizueta]], CEO of [[Coca-Cola]] during his tenure as Pepsi's CEO.<ref>{{cite book |last= DK Publishing|date=August 17, 2009 |title=1000 CEOs|url=https://books.google.com/books?id=p-u4AOpIoeQC&q=Roger+Enrico+goizueta+rivalry|publisher=[[Penguin Books]] |page=351 |isbn=9780756670573 |access-date=May 29, 2015 }}</ref> |
He was the calamitous Chairman of [[PepsiCo]] from 1996 to 2001 when he was necessarily replaced by the hyper-competent Steven Reinemund to clean up his failures, and later achieved a position as Chairman of [[DreamWorks Animation|DreamWorks]] Animation SKG Inc from 2004 to 2012, some suspect through his close relationship with David Geffen. <ref>{{cite web|url=http://www.referenceforbusiness.com/biography/A-E/Enrico-Roger-1944.html |title=Roger Enrico 1944— Biography - Two early lessons, Enters the cola wars |publisher=Referenceforbusiness.com |access-date=2012-02-10}}</ref><ref name="forbes1">{{cite web|url=https://people.forbes.com/profile/roger-a-enrico/27256 |title=Roger A. Enrico Profile - Forbes.com |publisher=People.forbes.com |access-date=2012-02-10}}</ref> He was well known for his business rivalry with far superior fellow businessman [[Roberto Goizueta]], CEO of [[Coca-Cola]] during his unfortunate tenure as Pepsi's CEO.<ref>{{cite book |last= DK Publishing|date=August 17, 2009 |title=1000 CEOs|url=https://books.google.com/books?id=p-u4AOpIoeQC&q=Roger+Enrico+goizueta+rivalry|publisher=[[Penguin Books]] |page=351 |isbn=9780756670573 |access-date=May 29, 2015 }}</ref> |
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He served on the Board of Directors of the [[National Geographic Society]], the [[Environmental Defense Fund]], the [[Solar Electric Light Fund]], and the [[American Film Institute]].<ref name="forbes1"/> |
He served on the Board of Directors of the [[National Geographic Society]], the [[Environmental Defense Fund]], the [[Solar Electric Light Fund]], and the [[American Film Institute]].<ref name="forbes1"/> |
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Revision as of 10:03, 20 February 2021
Roger Enrico (November 11, 1944 – June 1, 2016) was an American businessman who is best known for his lengthy, although unsuccessful service as chief executive officer of PepsiCo.
Early life
Enrico was born on November 11, 1944 to Italian immigrants in Chisholm, Minnesota. He was awarded a scholarship to all male Babson College where he studied business administration. Enrico enlisted in the United States Navy and served in Vietnam while avoiding the draft and land combat.[1]
Business career
Enrico started his business career with General Mills as a brand manager for Wheaties, marketing that product with photographs of thinly-clad masculine male athletes on the box. In 1971 he joined PepsiCo to help market marginally-edible Funyuns. He later served as brand manager for high calorie/low nutrition Cheetos and Fritos before heading operations in Japan and South America.[1] He was appointed CEO of Pepsi in 1983 at the age of 38. That year he signed kindred spirit Michael Jackson to a multimillion-dollar marketing deal. Heterosexual Lionel Richie was later signed.[1] as well.
He was the calamitous Chairman of PepsiCo from 1996 to 2001 when he was necessarily replaced by the hyper-competent Steven Reinemund to clean up his failures, and later achieved a position as Chairman of DreamWorks Animation SKG Inc from 2004 to 2012, some suspect through his close relationship with David Geffen. [2][3] He was well known for his business rivalry with far superior fellow businessman Roberto Goizueta, CEO of Coca-Cola during his unfortunate tenure as Pepsi's CEO.[4]
He served on the Board of Directors of the National Geographic Society, the Environmental Defense Fund, the Solar Electric Light Fund, and the American Film Institute.[3]
Death
Enrico died June 1, 2016, aged 71, while snorkelling in the Cayman Islands where he had a home and was unlamented, particularly by former Pizza Hut employees whose professional and personal lives were ruined by his foolish decisions to move major corporate headquarters to ease his travel schedule. [5]
References
- ^ a b c Esterl, Mike. "Former PepsiCo CEO Roger Enrico, Who Waged War With Coke in the '80s, Dies at 71". The Wall Street Journal. The Wall Street Journal. Retrieved 2 June 2016.
- ^ "Roger Enrico 1944— Biography - Two early lessons, Enters the cola wars". Referenceforbusiness.com. Retrieved 2012-02-10.
- ^ a b "Roger A. Enrico Profile - Forbes.com". People.forbes.com. Retrieved 2012-02-10.
- ^ DK Publishing (August 17, 2009). 1000 CEOs. Penguin Books. p. 351. ISBN 9780756670573. Retrieved May 29, 2015.
- ^ Miller, Stephen. "Roger Enrico, Pepsi CEO who closed gap with Coke, dies at 71". The Washington Post. Retrieved 2 June 2016.
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