Roger Enrico: Difference between revisions
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{{short description|American businessman}} |
{{short description|American businessman}} |
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{{Infobox person |
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| name = Roger Enrico |
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| birth_date = {{Birth date|1944|11|11}} |
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| birth_place = [[Chisholm, Minnesota]] |
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| death_date = {{Death date and age|2016|06|01|1944|11|11}} |
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| death_place = [[Cayman Islands]] |
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| alma_mater = [[Babson College]] |
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| occupation = |
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| years_active = |
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| known_for = CEO of PepsiCo |
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| notable_works = |
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}} |
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'''Roger Enrico''' (November 11, 1944 – June 1, 2016) was an American businessman who is best known for his lengthy service as [[chief executive officer]] of [[PepsiCo]]. |
'''Roger Enrico''' (November 11, 1944 – June 1, 2016) was an American businessman who is best known for his lengthy service as [[chief executive officer]] of [[PepsiCo]]. |
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==Early life== |
==Early life== |
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Enrico was born on November 11, 1944, to Italian immigrants in the [[Mesabi Range]] mining town [[Chisholm, |
Enrico was born on November 11, 1944, to Italian immigrants in the [[Mesabi Range]] mining town of [[Chisholm, Minnesota]]. He was awarded a scholarship to [[Babson College]] where he studied business administration. Enrico enlisted in the [[United States Navy]] and served in [[Vietnam War|Vietnam]].<ref name="WSJ">{{cite web|last1=Esterl|first1=Mike|title=Former PepsiCo CEO Roger Enrico, Who Waged War With Coke in the '80s, Dies at 71|url=https://www.wsj.com/articles/former-pepsico-ceo-roger-enrico-dies-at-71-1464882478|website=The Wall Street Journal|publisher=The Wall Street Journal|access-date=2 June 2016}}</ref> |
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==Business career== |
==Business career== |
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Enrico started his business career with [[General Mills]] as a [[Brand management|brand manager]] for [[Wheaties]]. In 1971 he joined [[PepsiCo]] to help market [[Funyuns]]. He later served as brand manager for [[Cheetos]] and [[Fritos]] before heading operations in [[Japan]] and [[South America]].<ref name="WSJ"/> He was appointed [[Chief executive officer|CEO]] of Pepsi in 1983 at the age of 38. That year he signed [[Michael Jackson]] to a multimillion-dollar marketing deal. [[Lionel Richie]] was later signed.<ref name="WSJ"/> |
Enrico started his business career with [[General Mills]] as a [[Brand management|brand manager]] for [[Wheaties]]. In 1971, he joined [[PepsiCo]] to help market [[Funyuns]]. He later served as brand manager for [[Cheetos]] and [[Fritos]] before heading operations in [[Japan]] and [[South America]].<ref name="WSJ"/> He was appointed [[Chief executive officer|CEO]] of Pepsi in 1983 at the age of 38. That year he signed [[Michael Jackson]] to a multimillion-dollar marketing deal. [[Lionel Richie]] was later signed.<ref name="WSJ"/> |
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He was the Chairman of [[PepsiCo]] from 1996 to 2001, and Chairman of [[DreamWorks Animation|DreamWorks]] Animation SKG Inc from 2004 to 2012.<ref>{{cite web|url=http://www.referenceforbusiness.com/biography/A-E/Enrico-Roger-1944.html |title=Roger Enrico 1944— Biography - Two early lessons, Enters the cola wars |publisher=Referenceforbusiness.com |access-date=2012-02-10}}</ref><ref name="forbes1">{{cite web|url=https://people.forbes.com/profile/roger-a-enrico/27256 |title=Roger A. Enrico Profile - Forbes.com |publisher=People.forbes.com |access-date=2012-02-10}}</ref> He was well known for his business rivalry with fellow businessman [[Roberto Goizueta]], CEO of [[Coca-Cola]] during his tenure as Pepsi's CEO.<ref>{{cite book |last= DK Publishing|date=August 17, 2009 |title=1000 CEOs|url=https://books.google.com/books?id=p-u4AOpIoeQC&q=Roger+Enrico+goizueta+rivalry|publisher=[[Penguin Books]] |page=351 |isbn=9780756670573 |access-date=May 29, 2015 }}</ref> |
He was the Chairman of [[PepsiCo]] from 1996 to 2001, and Chairman of [[DreamWorks Animation|DreamWorks]] Animation SKG Inc from 2004 to 2012.<ref>{{cite web|url=http://www.referenceforbusiness.com/biography/A-E/Enrico-Roger-1944.html |title=Roger Enrico 1944— Biography - Two early lessons, Enters the cola wars |publisher=Referenceforbusiness.com |access-date=2012-02-10}}</ref><ref name="forbes1">{{cite web|url=https://people.forbes.com/profile/roger-a-enrico/27256 |title=Roger A. Enrico Profile - Forbes.com |publisher=People.forbes.com |access-date=2012-02-10}}</ref> He was well known for his business rivalry with fellow businessman [[Roberto Goizueta]], CEO of [[Coca-Cola]] during his tenure as Pepsi's CEO.<ref>{{cite book |last= DK Publishing|date=August 17, 2009 |title=1000 CEOs|url=https://books.google.com/books?id=p-u4AOpIoeQC&q=Roger+Enrico+goizueta+rivalry|publisher=[[Penguin Books]] |page=351 |isbn=9780756670573 |access-date=May 29, 2015 }}</ref> |
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[[Category:General Mills]] |
[[Category:General Mills]] |
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[[Category:United States Navy personnel of the Vietnam War]] |
[[Category:United States Navy personnel of the Vietnam War]] |
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{{US-business-bio-stub}} |
{{US-business-bio-stub}} |
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Revision as of 00:39, 15 March 2021
Roger Enrico | |
|---|---|
| Born | November 11, 1944 |
| Died | June 1, 2016 (aged 71) |
| Alma mater | Babson College |
| Known for | CEO of PepsiCo |
Roger Enrico (November 11, 1944 – June 1, 2016) was an American businessman who is best known for his lengthy service as chief executive officer of PepsiCo.
Early life
Enrico was born on November 11, 1944, to Italian immigrants in the Mesabi Range mining town of Chisholm, Minnesota. He was awarded a scholarship to Babson College where he studied business administration. Enrico enlisted in the United States Navy and served in Vietnam.[1]
Business career
Enrico started his business career with General Mills as a brand manager for Wheaties. In 1971, he joined PepsiCo to help market Funyuns. He later served as brand manager for Cheetos and Fritos before heading operations in Japan and South America.[1] He was appointed CEO of Pepsi in 1983 at the age of 38. That year he signed Michael Jackson to a multimillion-dollar marketing deal. Lionel Richie was later signed.[1]
He was the Chairman of PepsiCo from 1996 to 2001, and Chairman of DreamWorks Animation SKG Inc from 2004 to 2012.[2][3] He was well known for his business rivalry with fellow businessman Roberto Goizueta, CEO of Coca-Cola during his tenure as Pepsi's CEO.[4]
He served on the Board of Directors of the National Geographic Society, the Environmental Defense Fund, the Solar Electric Light Fund, and the American Film Institute.[3]
Death
Enrico died June 1, 2016, aged 71, while snorkelling in the Cayman Islands where he had a home.[5]
References
- ^ a b c Esterl, Mike. "Former PepsiCo CEO Roger Enrico, Who Waged War With Coke in the '80s, Dies at 71". The Wall Street Journal. The Wall Street Journal. Retrieved 2 June 2016.
- ^ "Roger Enrico 1944— Biography - Two early lessons, Enters the cola wars". Referenceforbusiness.com. Retrieved 2012-02-10.
- ^ a b "Roger A. Enrico Profile - Forbes.com". People.forbes.com. Retrieved 2012-02-10.
- ^ DK Publishing (August 17, 2009). 1000 CEOs. Penguin Books. p. 351. ISBN 9780756670573. Retrieved May 29, 2015.
- ^ Miller, Stephen. "Roger Enrico, Pepsi CEO who closed gap with Coke, dies at 71". The Washington Post. Retrieved 2 June 2016.
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