Export performance: Difference between revisions
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See a review of the literature: |
See a review of the literature: |
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* [http://oxygen.vancouver.wsu.edu/amsrev/theory/sousa09-2004.html Article from ''Academy of Marketing Science Review''] |
* [http://oxygen.vancouver.wsu.edu/amsrev/theory/sousa09-2004.html Article from ''Academy of Marketing Science Review''] |
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See two empirical articles from Journal of International Marketing: |
See two empirical articles from Journal of International Marketing: |
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Lages, Luis Filipe & Cristiana Raquel Lages (2004), "The STEP scale: A measure of short-term export performance improvement." Journal of International Marketing, 12(1), 36-56. |
Lages, Luis Filipe & Cristiana Raquel Lages (2004), "The STEP scale: A measure of short-term export performance improvement." Journal of International Marketing, 12(1), 36-56. |
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{{Uncategorizedstub|date=August 2008}} |
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{{economics-stub}} |
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Revision as of 08:35, 1 August 2008
Export performance is the relative success or failure of the efforts of a firm or nation to sell domestically-produced goods and services in other nations.
Export performance can be described in objective terms such as sales, profits, or marketing measures or by subjective measures such as distributor or customer satisfaction.[1]
See also
External links and references
See a review of the literature:
See two empirical articles from Journal of International Marketing:
Lages, Luis Filipe, Carmen Lages & Cristiana Raquel Lages (2005), "Bringing export performance metrics into annual reports: The APEV scale and the PERFEX scorecard." Journal of International Marketing, 13(3), 79-104.
Lages, Luis Filipe & Cristiana Raquel Lages (2004), "The STEP scale: A measure of short-term export performance improvement." Journal of International Marketing, 12(1), 36-56.
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