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Coby George Brooks (born May 17, 1969) is the former President and CEO of Hooters, Inc. and Naturally Fresh, Inc.^[1] Brooks was promoted to these positions in 2003, three years before the death of his father, Hooters founder Robert H. Brooks.^[2]

After his father's death, Brooks gained a controlling interest in his father's companies and was named chairman of his father's estate. He became embroiled in a dispute with his father's widow, Tami, over the distribution of the elder Brooks' estate. Brooks was left 30 percent of his father's estate.^[1]

Brooks appeared on an episode of the CBS reality TV show Undercover Boss featuring Hooters on February 14, 2010. Brooks left Hooters after the sale of the company in 2011 and is now a franchisee of Twin Peaks, another "breastaurant" chain.^[3]^[4] Brooks also made a cameo alongside Twin Peaks CEO Randy DeWitt on another episode of Undercover Boss.^[5] After Brooks's departure from Hooters, he was replaced by Terrance M. Marks.

References

^ ^a ^b David Wren. "S.C. law challenged in fight for Hooters riches". Myrtle Beach Sun-Times. Archived from the original on 2009-08-07. {{cite news}}: Unknown parameter |dead-url= ignored (|url-status= suggested) (help)
^ Daley, Jason (2015-07-19). "From Franchisor to a Competitor's Franchisee: How a Hooters Owner Bounced Back". Entrepreneur. Retrieved 2018-07-02.
^ Jamieson, Dave (30 September 2011). "Hooters Lawsuit Claims Rival Restaurant Stole "Trade Secrets"". Huff Post Business. New York: The Huffington Post. Retrieved 21 August 2012. {{cite news}}: Cite has empty unknown parameter: |coauthors= (help)
^ Robinson-Jenkins, Karen (August 23, 2011). "Addison-based Twin Peaks lands ex-Hooters CEO as franchisee". The Dallas Morning News.
^ http://www.accessatlanta.com/weblogs/radio-tv-talk/2013/sep/27/undercover-boss-reappearance-sept-27-coby-brooks-f/

[wren-1] David Wren. "S.C. law challenged in fight for Hooters riches". Myrtle Beach Sun-Times. Archived from the original on 2009-08-07. {{cite news}}: Unknown parameter |dead-url= ignored (|url-status= suggested) (help)

[2] Daley, Jason (2015-07-19). "From Franchisor to a Competitor's Franchisee: How a Hooters Owner Bounced Back". Entrepreneur. Retrieved 2018-07-02.

[Huffington_Post-3] Jamieson, Dave (30 September 2011). "Hooters Lawsuit Claims Rival Restaurant Stole "Trade Secrets"". Huff Post Business. New York: The Huffington Post. Retrieved 21 August 2012. {{cite news}}: Cite has empty unknown parameter: |coauthors= (help)

[4] Robinson-Jenkins, Karen (August 23, 2011). "Addison-based Twin Peaks lands ex-Hooters CEO as franchisee". The Dallas Morning News.

[5] ttp://www.accessatlanta.com/weblogs/radio-tv-talk/2013/sep/27/undercover-boss-reappearance-sept-27-coby-brooks-f/

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-'''Coby George Brooks''' (born May 17, 1969) is the former President and CEO of [[Hooters, Inc.]] and [[Naturally Fresh, Inc.]]<ref name="wren">{{cite news |url=http://www.davidwren.com/16401/30401.html |archive-url=https://web.archive.org/web/20090807034437/http://www.davidwren.com/16401/30401.html |dead-url=yes |archive-date=2009-08-07 |author=David Wren |publisher=Myrtle Beach Sun-Times |title=S.C. law challenged in fight for Hooters riches |df= }}</ref> Brooks was promoted to these positions in 2003, three years before the death of his father, Hooters founder [[Robert H. Brooks]].
+'''Coby George Brooks''' (born May 17, 1969) is the former President and CEO of [[Hooters, Inc.]] and [[Naturally Fresh, Inc.]]<ref name="wren">{{cite news |url=http://www.davidwren.com/16401/30401.html |archive-url=https://web.archive.org/web/20090807034437/http://www.davidwren.com/16401/30401.html |dead-url=yes |archive-date=2009-08-07 |author=David Wren |publisher=Myrtle Beach Sun-Times |title=S.C. law challenged in fight for Hooters riches |df= }}</ref> Brooks was promoted to these positions in 2003, three years before the death of his father, Hooters founder [[Robert H. Brooks]].<ref>{{Cite news|url=https://www.entrepreneur.com/article/247033|title=From Franchisor to a Competitor's Franchisee: How a Hooters Owner Bounced Back|last=Daley|first=Jason|date=2015-07-19|work=Entrepreneur|access-date=2018-07-02|language=en}}</ref>
-After his father's death, Brooks gained a controlling, but not a majority, interest in his father's companies and named chairman of his father's estate. This left him embroiled in a dispute with his father's widow, Tami, over the distribution of the elder Brooks' estate. Robert Brooks left 30% of his estate to Coby, 30% to his underage daughter, Boni Bell, 10% to Clemson University, and 30% to other family members. Tami was bequeathed $1 million per year for 20 years. However, she sued the estate for the ⅓ share of the estate that would be due to her under South Carolina's [[elective share]] law. In 2009, Coby and Tami settled for an undisclosed amount, but that settlement has forced Coby to seek outside investors.<ref name="wren"/><ref>{{cite news|url=http://www.investmentnews.com/article/20070813/FREE/70813003|publisher=Investment News|title=Hooters CEO’s heir challenges widow’s bid for elective share|author=Lisa Shidler|date=2007-08-13}}</ref><ref>{{cite news|url=http://www.dailyfinance.com/story/company-news/hardship-at-hooters-family-feud-drives-ceo-to-seek-investment-p/19354583/|title=Hardship at Hooters: Family Feud Drives CEO to Seek Investment Partners|author=Bruce Watson|date=2010-02-11}}</ref>
+After his father's death, Brooks gained a controlling interest in his father's companies and was named chairman of his father's estate. He became embroiled in a dispute with his father's widow, Tami, over the distribution of the elder Brooks' estate. Brooks was left 30 percent of his father's estate.<ref name="wren"/>
-Brooks appeared on the February 14, 2010, episode of the [[CBS]] [[reality TV show]] ''[[Undercover Boss (U.S. TV series)|Undercover Boss]]'' featuring Hooters. Despite first-hand knowledge of a questionable situation, Brooks allowed a manager who was demeaning and degrading to his employees to remain on staff. (The Hooters manager eventually resigned right after Hooters Magazine did a follow-up article.) Brooks left Hooters after the sale of the company in 2011 and is now a franchisee of [[Twin Peaks (restaurant chain)|Twin Peaks]], another "[[breastaurant]]" chain;<ref name="Huffington Post">{{cite news| last = Jamieson | first = Dave| coauthors = | title = Hooters Lawsuit Claims Rival Restaurant Stole "Trade Secrets" | newspaper = Huff Post Business | location = New York | pages = | publisher = The Huffington Post| date =30 September 2011| url = http://www.huffingtonpost.com/2011/09/30/hooters-lawsuit_n_988972.html | accessdate = 21 August 2012}}</ref><ref>{{cite news|last=Robinson-Jenkins|first=Karen|title=Addison-based Twin Peaks lands ex-Hooters CEO as franchisee|url=http://www.dallasnews.com/business/restaurants-hotels/20110823-twin-peaks-snags-hooters-alums-to-help-boost-growth.ece|newspaper=The Dallas Morning News|date=August 23, 2011}}</ref> in 2013, when Twin Peaks CEO Randy DeWitt appeared on ''Undercover Boss'', Brooks made a cameo appearance, posing as an obnoxious, antagonistic customer so DeWitt could see firsthand how his employees would react to the situation.<ref>http://www.accessatlanta.com/weblogs/radio-tv-talk/2013/sep/27/undercover-boss-reappearance-sept-27-coby-brooks-f/</ref>
+Brooks appeared on an episode of the [[CBS]] [[reality TV show]] ''[[Undercover Boss (U.S. TV series)|Undercover Boss]]'' featuring Hooters on February 14, 2010. Brooks left Hooters after the sale of the company in 2011 and is now a franchisee of [[Twin Peaks (restaurant chain)|Twin Peaks]], another "[[breastaurant]]" chain.<ref name="Huffington Post">{{cite news| last = Jamieson | first = Dave| coauthors = | title = Hooters Lawsuit Claims Rival Restaurant Stole "Trade Secrets" | newspaper = Huff Post Business | location = New York | pages = | publisher = The Huffington Post| date =30 September 2011| url = http://www.huffingtonpost.com/2011/09/30/hooters-lawsuit_n_988972.html | accessdate = 21 August 2012}}</ref><ref>{{cite news|last=Robinson-Jenkins|first=Karen|title=Addison-based Twin Peaks lands ex-Hooters CEO as franchisee|url=http://www.dallasnews.com/business/restaurants-hotels/20110823-twin-peaks-snags-hooters-alums-to-help-boost-growth.ece|newspaper=The Dallas Morning News|date=August 23, 2011}}</ref> Brooks also made a cameo alongside Twin Peaks CEO Randy DeWitt on another episode of ''Undercover Boss''.<ref>http://www.accessatlanta.com/weblogs/radio-tv-talk/2013/sep/27/undercover-boss-reappearance-sept-27-coby-brooks-f/</ref> After Brooks's departure from Hooters, he was replaced by Terrance M. Marks.
 ==References==