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Sara Blakely

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Sara Blakely
Sara Blakely (2014)
Born
Sara Treleaven Blakely

(1971-02-27) February 27, 1971 (age 53)
Clearwater, Florida, U.S.
Alma materFlorida State University
OccupationBusinesswoman
Known forFounder and owner of Spanx
Minority owner of the Atlanta Hawks
Spouse
​
(m. 2008)​
Children4

Sara Blakely is an entrepreneur and businesswoman who founded the well known shapewear brand: Spanx. She was born February 27th  1971, in Clearwater, Florida. She attended Florida State University and received her Bachelor of Arts/Science in communications.

After graduating, she worked a variety of odd jobs: selling fax machines door-to-door, performing stand-up comedy at nightclubs, etc. When she was selling fax machines door to door, she was required to wear pantyhoses. While she liked the control-top element of the pantyhoses, she didn’t like the panty lines or seam showed through her open-toed shoes. While getting ready for a party, she realized that she didn't have the right undergarment to wear under a pair of white pants. She cut the feet off a pair of control-top pantyhose and wore them under her pants, which gave her a smooth silhouette. Blakely saw the potential in this simple solution and began researching the hosiery industry. She found that the industry was dominated by men and that there were no females in the hosiery/ shapewear business.

Blakely invested $5,000 of her personal savings into marketing her invention, in 2000. While working at Danka, she spent her nights to researching fabric types, patents, and trademark designs. After finding a factory in North Carolina that agreed to produce her footless hose, Blakely wrote her own patent application and decided on the product name "Spanx" and a logo that featured a young blonde woman modeled on herself. Blakely personally traveled across the United States to meet with and demo the product for the boards of stores such as Neiman Marcus. After Neiman Marcus, Bloomingdales, Saks, and Bergdorf Goodman followed. She launched 4 products and they gained popularity and launched other subsequent products like undergarments. Spanx's big break came in late 2000 when Oprah Winfrey showcased Spanx on her widely watched national television talk show. After this, sales of Spanx soared, and with her charming personality, she quickly established an empire without needing to invest in advertising or seek outside investment. In her late twenties relocated to Atlanta, Georgia. By 2012, Spanx had over $250 million in annual revenue and was available in over 50 countries. Blackstone announced it would buy a majority stake in Spanx in October 2021, valuing the company at $1.2 billion.

Spanx is a innovation that is a solution to the pain point of women's undergarments that did not provide no lines under clothing. The company's success has led to a cultural shift in the way women view their bodies and has helped to promote body positivity with the ability to conceal aspects women might feel self concious about.

The innovation is still in use and has transformed to anything from activewear to men's shapewear. Many companies have been inspired to develop similar shapewear products that address different pain points within shapewear like shapewear for people that might need a more accessible way of putting garments on. Blakely's current vision is to create comfortable high heels before she retires. Sara Treleaven Blakely[1] (born February 27, 1971) is an American businesswoman and philanthropist. She is the founder of Spanx, an American intimate apparel company with pants and leggings, founded in Atlanta, Georgia.[2] In 2012, Blakely was named in Time magazine's "Time 100" annual list of the 100 most influential people in the world.[3] In 2014, she was listed as the 93rd most powerful woman in the world by Forbes.[4]

Career

Although she planned to become an attorney, she reconsidered after scoring very low on the Law School Admission Test; she instead accepted a job at Walt Disney World in Orlando, Florida, where she worked for three months.[5] She also occasionally worked as a stand-up comedian during this period.[5]

After her short stint at Disney, Blakely accepted a job with office supply company Danka, where she sold fax machines door-to-door.[5][6] She was quite successful in sales and was promoted to national sales trainer at the age of 25.[5] Forced to wear pantyhose in the hot Floridian climate for her sales role, Blakely disliked the appearance of the seamed foot while wearing open-toed shoes but liked the way that the control-top model eliminated panty lines and made her body appear firmer.[5] For her attendance at a private party, she experimented by cutting off the feet of her pantyhose while wearing them under a new pair of slacks and found that the pantyhose continuously rolled up her legs, but she also achieved the desired result.[5][7]

At age 27, Blakely relocated to Atlanta, Georgia, and while still working at Danka, spent the next two years and US$5,000 savings (equivalent to $9,300 in 2023) researching and developing her hosiery idea.[5]

Blakely then drove to North Carolina, the location of most of America's hosiery mills, to present her idea. She was turned away by every representative; these companies were used to dealing with established companies, and did not see the value of her idea. Two weeks after arriving home from her North Carolina trip, Blakely received a call from a mill operator based in Asheboro, North Carolina, who offered to support Blakely's concept, as he had received strong encouragement from his three daughters. Blakely further explained in 2011 that the experience of developing her idea also revealed to her that the hosiery manufacturing industry was overseen solely by men who were not using the products they were producing.[5][7]

The creation of the initial product prototype was completed over the course of a year.[citation needed]

Blakely then returned to a patent attorney to finalize her application prior to her submission to the United States Patent and Trademark Office (USPTO) and he agreed to assist her for a sum of $750. Following the submission of the online application, she then worked on the packaging of her product.[citation needed]

Blakely used her credit card to purchase the "Spanx" trademark on the USPTO website for $150.[7]

She managed to arrange a meeting with a representative of the Neiman Marcus Group, at which she changed into the product in the ladies restroom in the presence of the Neiman Marcus buyer to prove the benefits of her innovation.[8] Blakely's product was sold in seven Neiman Marcus stores as a result of the meeting;[7] Bloomingdales, Saks, and Bergdorf Goodman soon followed.[5] At around this time, Blakely sent a basket of products to Oprah Winfrey's television program, with a gift card that explained what she was attempting to develop.[7]

Blakely initially handled all aspects of the business, including marketing, logistics and product positioning, preferring the location of Spanx alongside shoes in retail outlets, rather than in hosiery sections;[5] however, her boyfriend at the time, a healthcare consultant, later resigned from his job and joined in the running of the nascent business.[7] Blakely was contacting friends and acquaintances, including those from her past, and asking them to seek out her products at select department stores in exchange for a check that she would send to them by mail as a token of appreciation.[7]

In November 2000, Winfrey named Spanx one of her "Favorite Things," which led to a significant rise in popularity and sales, as well as Blakely's resignation from Danka.[5] Spanx achieved $4 million in sales in its first year and $10 million in sales in its second year.[5] In 2001, Blakely signed a contract with QVC, the home shopping channel.[5]

In 2012, Blakely landed on the cover of Forbes magazine for being the youngest self-made female billionaire in the world.[9]

In October 2013, Blakely explained that her ambition is to design the world's most comfortable high-heel shoe prior to retirement.[10] She was listed as the 93rd most powerful woman in the world by Forbes.[4]

In 2015, Blakely and her husband Jesse Itzler were part of a group led by Tony Ressler that purchased the Atlanta Hawks for $850 million.[11][12][13]

In October 2021, the Blackstone Group acquired a majority stake of Spanx, Inc. The company was valued at US$1.2 billion.[14] Blakely was to retain the position as Executive Chairwoman. Forbes Magazine estimated her net worth after the deal at US$1.3 billion.[15] To celebrate the transaction, Blakely gave each of her 750 employees $10,000 in cash and let them purchase two first-class plane tickets to any destination they desired to travel to.[16]

Television

In 2005, Blakely attained second place as a contestant on The Rebel Billionaire,[5] a reality television series that introduced her to Richard Branson, who later supported Blakely in her endeavors as both an entrepreneur and philanthropist. She later starred as one of the judges on ABC's reality television series, American Inventor, alongside George Foreman, Pat Croce and Peter Jones.[17]

She was a guest investor on several episodes in seasons 9 and 10 of Shark Tank.[18]

She also appeared in a very brief cameo, as herself, on "Elmsley Court," episode 12 of Billions Season 3.[19]

Philanthropy

In 2006, Blakely launched the Sara Blakely Foundation to help women through education and entrepreneurial training.[20] Richard Branson acted as a mentor to Blakely and, at the conclusion of The Rebel Billionaire, surprised Blakely with a US$750,000 check to start the Foundation.[21]

Since its launch, The Sara Blakely Foundation has funded scholarships for young women at the Community and Individual Development Association City Campus in South Africa[20] and Blakely appeared on The Oprah Winfrey Show in 2006, donating US$1 million to the Oprah Winfrey Leadership Academy for Girls. In 2013 Blakely became the first female billionaire to join the "Giving Pledge," Bill Gates and Warren Buffett's pledge, whereby the world's richest people donate at least half of their wealth to charity.[22]

In 2019, Blakely paid $162,500 at an auction for the black pants worn by Olivia Newton-John in Grease; the proceeds from which benefited Newton-John's cancer treatment center in Melbourne, Australia.[23]

In 2020, Blakely pledged to give $5,000,000 to support female-run small businesses during the coronavirus pandemic.[24]

Personal life

Blakely was born on February 27, 1971, in Clearwater, Florida. She is the daughter of Ellen (née Ford), an artist, and trial attorney, John Blakely.[5][25] She has a brother, artist Ford Blakely.[25] She attended Clearwater High School and graduated from Florida State University with a communication degree,[5] where she was a member of the Delta Delta Delta sorority.[26]

In 2008, Blakely married Jesse Itzler,[27] the co-founder of Marquis Jet, at the Gasparilla Inn and Club in Boca Grande, Florida, U.S.[28][29] The wedding was attended by actor Matt Damon and featured a surprise performance by singer Olivia Newton-John.[29][30] Together, they have four children.[31] She is a convert to Judaism.[32][33][34][35]

See also

References

  1. ^ "VoterRecords". Archived from the original on April 20, 2019.
  2. ^ Wes Moss (September 2, 2008). Starting From Scratch: Secrets from 22 Ordinary People Who Made the Entrepreneurial Leap. Kaplan Publishing. pp. 77–86. ISBN 978-1-4277-9828-2. Archived from the original on January 3, 2014. Retrieved January 29, 2013.
  3. ^ Couric, Katie (April 18, 2012). "The 100 Most Influential People in the World". Time. Archived from the original on August 13, 2012. Retrieved August 15, 2012.
  4. ^ a b "The World's 100 Most Powerful Women". Forbes. Archived from the original on June 22, 2019. Retrieved June 26, 2014.
  5. ^ a b c d e f g h i j k l m n o p Forbes: "How Sara Blakely of Spanx Turned $5,000 into $1 billion" by Clare O'Connor Archived 2017-10-15 at the Wayback Machine March 14, 2012
  6. ^ "Sara Blakely Dared To Ask, "Why Not?"". Inc.com. January 20, 2012. Archived from the original on April 10, 2012. Retrieved March 8, 2012.
  7. ^ a b c d e f g "Spanx Founder Sara Blakely Dared to Ask, 'Why Not?'" (Video upload). Inc. Monsueto Ventures. December 1, 2011. Archived from the original on July 22, 2014. Retrieved June 8, 2014.
  8. ^ ABC News: "Spanx Founder Reveals How to Build a Billion-Dollar Business" By MELIA PATRIA Archived 2020-08-29 at the Wayback Machine November 29, 2012
  9. ^ O'Connor, Clare. "Spanx Inventor Sara Blakely On Hustling Her Way To A Billion-Dollar Business". Forbes. Archived from the original on March 25, 2020. Retrieved March 25, 2020.
  10. ^ Carla Caldwell (February 13, 2014). "Spanx CEO steps down". Atlanta Business Chronicle. American City Business Journals. Archived from the original on July 14, 2014. Retrieved June 8, 2014.
  11. ^ "Sara Blakely". Forbes. Archived from the original on January 10, 2018.
  12. ^ "Hawks finalizing sale with billionaire Antony Ressler". The Atlanta Journal-Constitution. Archived from the original on April 24, 2015. Retrieved April 23, 2015.
  13. ^ NBA: "Group Led By Tony Ressler Completes Purchase of Atlanta Hawks" Archived 2017-07-02 at the Wayback Machine June 25, 2015 | "Other investors include seven-time NBA All-Star Grant Hill, who will serve as Vice Chair of the Board, Townsquare Media Chair and CEO Steven Price, Clayton Dubilier & Rice partner Rick Schnall, and Spanx founder Sara Blakely and Marquis Jet co-founder Jesse Itzler, who are married"
  14. ^ "Blackstone buys majority stake in SPANX, Inc". Blackstone press releases. Retrieved November 14, 2021. {{cite web}}: |archive-date= requires |archive-url= (help)CS1 maint: url-status (link)
  15. ^ "Sara Blakely real time net worth". Forbers. Retrieved November 14, 2021. {{cite web}}: |archive-date= requires |archive-url= (help)CS1 maint: url-status (link)
  16. ^ Burke, Minyvonne. "Spanx founder Sara Blakely gifts employees plane tickets, $10,000". NBC News. Retrieved November 14, 2021. {{cite web}}: |archive-date= requires |archive-url= (help)CS1 maint: url-status (link)
  17. ^ "Sara's Story". Spanx.com. SPANX, Inc. 2014. Archived from the original on July 12, 2014. Retrieved June 8, 2014.
  18. ^ "Sara Blakely | Shark Tank". abc.go.com. Archived from the original on November 11, 2017. Retrieved November 11, 2017.
  19. ^ "'Billions' Recap Reality Index: Season 3, Episode 12 ("Elmsley Count")". June 12, 2018. Archived from the original on July 13, 2020. Retrieved April 14, 2020.
  20. ^ a b Renee Martin; Don Martin (April 5, 2011). The Risk Takers: 16 Women and Men Share Their Entrepreneurial Strategies for Success. Vanguard. pp. 154–167. ISBN 978-1-59315-637-4. Archived from the original on June 27, 2014. Retrieved January 29, 2013.
  21. ^ Richard Branson. "Sara Blakely - making a real difference". Virgin.com. Virgin.com. Archived from the original on July 14, 2014. Retrieved June 8, 2014.
  22. ^ Forbes:"Spanx Mogul Sara Blakely Becomes First Female Billionaire To Join Gates-Buffett Giving Pledge" by Clare O'Connor Archived 2017-11-11 at the Wayback Machine May 7, 2013
  23. ^ "Olivia Newton-John's iconic 'Grease' costume is sold — to Spanx founder Sara Blakely!". TODAY.com. Archived from the original on November 6, 2019. Retrieved November 6, 2019.
  24. ^ "Sara Blakely Is Giving $5 Million To Support Female-Run Small Businesses". forbes.com. Archived from the original on April 4, 2020. Retrieved April 2, 2020.
  25. ^ a b My Bay City: "Billionaire Spanx Founder Sara Blakely Has Bay City Connection" by Dave Rogers Archived 2017-11-07 at the Wayback Machine March 20, 2012 | "Sara's mother is Ellen Ford, the only child of Charles Kelton and Morrow Weber Ford, of Bay City. Ellen married attorney John Blakely after her graduation from the University of Michigan. She and John Blakely, who are divorced, also have a son, Ford Blakely. Ford Blakely is an entrepreneur in California "
  26. ^ Sanders, Triston V. (September 1, 2007). "Behind the Seams". Tallahassee Magazine. Archived from the original on October 21, 2013. Retrieved January 29, 2012.
  27. ^ Eldredge, Richard L. (July 30, 2008). "Spanx CEO books resort for wedding". The Atlanta Journal-Constitution.
  28. ^ Atlanta Weddings (Atlanta Magazine): Spanx inventor Sarah Blakely on her wedding day" by Vikki Locke Archived 2013-04-18 at the Wayback Machine October 18, 2008
  29. ^ a b Eldredge, Richard L. (October 20, 2008). "Entrepreneurs get married over weekend". The Atlanta Journal-Constitution.
  30. ^ People.com: "Caught in the Act!" Archived 2012-10-18 at the Wayback Machine October 23, 2008
  31. ^ The Wall Street Journal (New York): "A Day in the Life of Spanx's Founder Sara Blakely" by Christopher Ross Archived 2014-10-22 at the Wayback Machine August 14, 2014
  32. ^ Forbes Israel: Jewish Billionaires – Profile of Sara Blakely Archived 2013-04-25 at the Wayback Machine April 14, 2013 (in Hebrew)
  33. ^ Atlanta Jewish Times: "Grady Honors New Moms" Vol. XCI No. 46, November 25, 2016
  34. ^ Jewish Women's Archive: "Sara Blakely" Archived 2016-11-11 at the Wayback Machine retrieved 4 November 2017.
  35. ^ Singer, Jenny (July 12, 2018). "These Are America's Richest Self-Made Jewish Women". Jewish Daily Forward. Archived from the original on December 25, 2019.

[1]About spanx LLC. Spanx. (n.d.). Retrieved April 11, 2023, from https://spanx.com/pages/about-us


Encyclopædia Britannica, inc. (2023, April 5). Sara Blakely. Encyclopædia Britannica. Retrieved April 11, 2023, from https://www.britannica.com/biography/Sara-Blakely


Forbes Magazine. (n.d.). Sara Blakely. Forbes. Retrieved April 11, 2023, from https://www.forbes.com/profile/sara-blakely/?sh=3939395b76bb

Sara Blakely Bio: How the self-made billionaire invented Spanx - 2023. MasterClass. (n.d.). Retrieved April 11, 2023, from https://www.masterclass.com/articles/sara-blakely-founder-of-spanx

Bibliography

  • L'Ambition, ou l'épopée de soi, Vincent Cespedes, Paris, Flammarion, 2013, p. 263-273.

External links

  1. ^ Roberti, Amanda; Hetfield, Lisa (December 31, 2019), "Sara Blakely: Reinventing Women's Shapewear with Spanx", Junctures in Women's Leadership, Rutgers University Press, pp. 19–38, retrieved April 11, 2023
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