Heart of Asia Channel
 | This article may be written from a fan's point of view, rather than a neutral point of view. (April 2023) |
 Logo used since June 29, 2020 | |
| Country | Philippines |
|---|---|
| Broadcast area | Philippines |
| Network | GMA Network |
| Headquarters | GMA Network Center, EDSA cor. Timog Ave., Diliman, Quezon City, Philippines |
| Programming | |
| Language(s) | Filipino |
| Picture format | 16:9 480i (SDTV) |
| Ownership | |
| Owner | GMA Network, Inc. |
| Sister channels | |
| History | |
| Launched | June 12, 2020 (test broadcast) June 29, 2020 (official launch) |
| Links | |
| Website | Heart of Asia Channel on Facebook |
| Availability | |
| Terrestrial | |
| Digital terrestrial television | Channel 7.03 (Mega Manila, Metro Cebu, Metro Naga and Ilocos Sur) Channel 11.03 (Iligan) Channel 10.03 (Metro Baguio, Dagupan and Tacloban City) Channel 12.03 (Batangas, Legaspi, Metro Cagayan de Oro and Bukidnon) Channel 13.03 (Metro Bacolod) Channel 6.03 (Metro Iloilo) Channel 5.03 (Metro Davao and Mt. Province) Channel 8.03 (General Santos) Channel 9.03 (Zamboanga City) |
| GMA Affordabox | Channel 3 |
Heart of Asia Channel (known on-air as Heart of Asia and stylized as HEART OF asia) is a Philippine free-to-air television channel owned by GMA Network Inc. The channel was on test broadcast from June 12 until June 28, 2020, and was officially launched on June 29, 2020.[1][2] It operates Monday to Friday from 6:00 a.m. to 12:10 a.m. and Saturday and Sunday from 6:00 a.m. to midnight.
Overview
Background
Heart of Asia is inspired from the programming block of the same name by GMA Network that airs Filipino-dubbed Asian dramas.
Heart of Asia Channel airs Asian dramas that have been broadcast on its sister channels, GMA and GTV (formerly QTV/Q and GMA News TV) along with channel-only exclusive Asian dramas that never been aired on the aforementioned channels. The channel also airs local dramas previously broadcast on GMA, as well as local and Asian films broadcast on GMA, GTV and I Heart Movies.
Plans
In 2019, GMA Network, Inc. has announced its plans to invest for its second phase its transition to digital television, including partnering with American entertainment company JungoTV and Philippine media company Solar Entertainment Corporation (SEC) to distribute content in across all its channels.[3][4][5] In preparation of releasing a self-patented digital television box named GMA Affordabox, and as part of its 70th founding anniversary, GMA Network launched a new channel, Heart of Asia, which its plans to include in their digital channel lineup of DZBB-DTV Channel 15.[6]
Launch
On June 7, 2020, GMA Network announced to the audiences to re-scan their digital TV boxes on June 12, 2020, to receive their new channel lineup which includes GMA, GMA News TV and Heart of Asia Channel.[1] The channel plans to air dramas shown on GMA Network's The Heart of Asia and FantaSeries programming blocks, as well as GMA-produced drama programs previously aired on cable/satellite channel Fox Filipino, jointly run with Fox Networks Group, and local and Asian movies.[7]
Heart of Asia Channel was on test broadcast on June 12, 2020, airing provisional programs while showing promotional plugs for the upcoming programs with assigned programming blocks. The channel debuted on June 29 with regular programming.
On February 27, 2023, Heart of Asia, along with other GMA Network-owned channels, switched its broadcast from the original 4:3 format to 16:9 anamorphic widescreen format.[8]
Programming
The channel's programming blocks are listed in alphabetical order:
Current
- Absolutely Asian — the channel's secondary programming block consisting of mixed Asian dramas. It was formerly known as Asian Invasion.
- Action Flicks — a film presentation of Asian action films.
- Asian CineMix — a film presentation of mixed Asian films.
- ATINovelas — a programming block featuring Filipino dramas by GMA Network. ATINovelas is a portmanteau of Filipino words "atin" ("our own") and "novelas".
- Feel na Films — a film presentation of Asian romance and drama films.
- K-Feels — the channel's primary programming block featuring Korean dramas only. K-Feels is a shortened term for "Korean feels".
- Strictly Pinoy — a film presentation of local Filipino films.
Former
- Heart of the World — a programming block featuring foreign telenovelas.
- Screams on Screen — a film presentation of Asian horror and mystery films.
Ratings
According to GMA Network's CEO and Chairman Felipe L. Gozon, the Heart of Asia channel ranked fifth in the ratings scoreboard, garnering a 4.9% audience share during the first quarter of 2021.[9]
See also
- List of programs broadcast by GMA Network
- List of programs previously broadcast by GMA Network
- List of programs broadcast by GTV (Philippine TV network)
- List of programs aired by QTV, Q, GMA News TV and GTV
References
- ^ a b "Advisory for Digital TV Box users: Mag-rescan na sa June 12!". GMA Network on YouTube. June 7, 2020. Retrieved June 10, 2020.
- ^ "New digital channel 'Heart of Asia' launched". Manila Standard. June 30, 2020. Retrieved July 17, 2020.
- ^ Camus, Miguel R. (February 24, 2019). "GMA Network eyes P1-B investment in 2nd phase of digital TV rollout". Philippine Daily Inquirer. Retrieved June 10, 2020.
- ^ Bartolome, Jessica (June 28, 2019). "GMA Network inks partnership with Jungo TV for concert, K-pop channels". GMA News Online. Retrieved June 10, 2020.
- ^ Camus, Miguel R. (January 10, 2019). "GMA teaming up with PLDT for shift to digital". Philippine Daily Inquirer. Retrieved June 10, 2020.
- ^ Esmael, Lisbet K. (June 8, 2020). "GMA to launch digital television box 'soon'". The Manila Times. Retrieved June 10, 2020.
- ^ "Scan your Digital receivers this June 12 (Friday) to watch Heart of Asia Channel on your TVs!". Heart of Asia on Facebook. June 9, 2020. Retrieved June 10, 2020.
- ^ "Kapuso shows now available for widescreen viewing beginning February 27". GMA Network. February 24, 2023. Retrieved February 25, 2023.
- ^ "GMA-7 supreme: Kapuso channels are 1st, 2nd, 5th in TV ratings a year after ABS-CBN gets off the air – Gozon". Bilyonaryo. May 15, 2021.
