Mr. Peanut
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Mr. Peanut is the dandy advertising logo and mascot of Planters, an American snack-food company and division of Kraft Foods. He consists of a drawing of an anthropomorphic peanut in its shell dressed in the formal clothing of an old-fashioned gentleman: a top hat, monocle, white gloves, spats, and a cane. Since his conception, Mr. Peanut has appeared in many TV commercials as an animated cartoon character. More recent commercials have shown him computer animated in a real-world setting. His appearances are often accompanied by an elegant accented narrator, and throughout his extensive television life, Mr. Peanut has rarely spoken. He was invented by when a young schoolboy named Antonio Gentile submitted his entry in the Planters' contest to create a brand icon. Later, a commercial artist added the monocle, top hat and cane.[1]
In 2006, Planters conducted an online poll to determine whether to add a bow tie, cufflinks, or a pocketwatch to Mr. Peanut. The public voted for no change.
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