Product marketing

Product Marketing, as opposed to Product Management, deals with more outbound Marketing tasks. For example, Product Management deals with the nuts and bolts of product development within a firm, whereas Product Marketing deals with marketing the product to prospects, customers, and others. Product Marketing, as a job function, is frequently distinguished from product management in high-tech companies. Whereas the product manager is required to take a product's requirements from the sales and marketing personnel and create a PRD or Product Requirements Document, which will be utilized by the engineering team to build the product, the product marketing manager can be engaged in the task of creating a MRD or [[[Marketing Requirements Document]]], which is used as the base document by Product Management to come up with the PRD. In some other high-tech firms, product marketing and product management as job functions can be blurred. Frequently, in smaller firms, both the tasks can be borne by one individual. However, as the company gets bigger, someone needs to focus on creating good requirements documents for the engineering team, whereas someone else needs to focus on how to analyze the market, influence the 'analysts, etc. When such clear demarcation becomes visible, the former falls under the domain of product management, and the later, under product marketing.