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(12:00)

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The correct title of this article is [12:00]. The substitution or omission of any brackets is due to technical restrictions.
[12:00]
Digital and Version B cover
EP by
Loona
ReleasedOctober 19, 2020 (2020-10-19)
Genre
Length24:07
Language
  • Korean
  • English
LabelBlockberry Creative
Producer
Loona chronology
[#]
(2020) 		[12:00]
(2020) 		[&]
(2021)
Singles from [12:00]
  1. "Why Not?"
    Released: October 19, 2020
  2. "Star"
    Released: December 21, 2020

[12:00] (read as "midnight") is the third extended play by South Korean girl group Loona. It was released on October 19, 2020, by Blockberry Creative and distributed by Kakao M.[3] Like their previous album [#], the EP was produced by SM Entertainment founder and producer Lee Soo-man,[4] and the group's leader HaSeul once again did not take part in this album release to focus on her health.[5]

Background

[edit]

On September 16 Blockberry Creative announced Loona's new mini-album titled [12:00] scheduled to be released in October. A teaser was released on the same day which opens with a shot of a clock reading 11:59 p.m. in Seoul. The teaser then shows the time in other cities, including Tokyo and London, before the clock in Korea turns to midnight.[6][7] Blockberry also confirmed that member Haseul will continue her hiatus and will not be involved in the comeback, out of her own decision to focus on the recovery of her health.[8]

On September 24 the official track list was released and "Why Not?" was announced as the lead single with a music video.[9]

Singles

[edit]

"Why Not?" was released as the lead single and title alongside the EP on October 19, 2020.

On November 15, a music video teaser for "Star" was uploaded to the group's YouTube channel. The video was released on November 18, 2020, and the song was serviced to American contemporary radio formats on December 21, 2020, as the second single from the album.

Critical reception

[edit]
Professional ratings
Review scores
SourceRating
AllMusic[10]

Neil Z. Yeung from AllMusic gave the EP 4 out of 5 stars calling it another set of expertly crafted and energetic dance-pop songs. He said "From the bubble-bounce electroclash of "Why Not?" and "Hide & Seek" to the sleek "Voice" (which receives an English translation on "Star"), [12:00] wastes little time getting the body moving. Harder-edged rap anthem "OOPS!" and the yearning vocal showcase "Fall Again" offer some variety, making this effort one of the more enjoyable experiences in their catalog."

Commercial performance

[edit]

In the US, the album entered various charts. It debuted and peaked at number 112 on the US Billboard 200, becoming the fourth highest-peaking album by a Korean female artist on the chart and making Loona the sixth South Korean female artist to break into the chart, after BoA, Girls' Generation, 2NE1, Blackpink and Twice. They were also the first artist from a small to mid-sized South Korean agency make an appearance on the chart.[11] It also entered at number 7 on the US World Albums Chart, earning the group their sixth top ten entry. In its second week, the album peaked at number 4, becoming their highest-peaking album on the chart. It also entered at number 3 on the US Heetseekers Albums, becoming their highest-charting album on the chart and becoming their best-selling project in the country. It peaked atop the chart the following week, becoming their first effort to top the chart.

In South Korea, [12:00] debuted and peaked at number 4 for the week ending October 24, 2020.[12] In its second week, the EP dropped to number 10 and to number 38 in its third week.[13][14] The album also entered at number 9 on the Gaon Album Chart for the month of October 2020 with less than half a month of tracking and selling 85,624 copies.[15]

In the UK, the album debuted at number 15 on the Official Album Downloads Chart for the week ending October 23, 2020 becoming the group's first ever top twenty entry on the chart.[16]

Accolades

[edit]
[12:00] on 2020 year-end lists
Critic/Publication List Rank Ref.
NPR LaTesha Harris' Favorite Albums of 2020 6
[17]

Track listing

[edit]
[12:00] track listing
No.TitleLyricsMusicArrangementLength
1."12:00" Coach & SendoCoach & Sendo1:13
2."Why Not?"Hwang Yoo-bin
  • Will Simms
  • Sondre Nystrom
  • Julia Finnseter
  • Ellen Berg
  • Will Simms
  • Coach & Sendo
3:25
3."Voice" (목소리; Moksori)
  • makeumine works
  • JQ
Trackside3:18
4."Fall Again" (기억해; Gieokae)Kim Yeon-seo
JINBYJIN3:35
5."Universe"Jo Yoon-kyung
  • Daniel Durn
  • Katrine Neya Klith Joergensen
  • Peter Wallevik
Peter Wallevik3:34
6."Hide & Seek" (숨바꼭질; Sumbakkokjil)Moon Hye-min
  • Paulos Solbo
  • Fredrik Raadal-Simonsen
  • Matilda Frommegård
ROSII3:02
7."Oops!"Kim Yeon-seo
  • Phat Fabe
  • Harry Sommerdahl
  • Kim Yeon-seo
  • Matilda Frommegård
Bangers & Cash2:42
8."Star (Voice English Version)"
Trackside3:18
Total length:24:07

Note

[edit]

"Oops!" is stylized in all caps.

Charts

[edit]

Weekly charts

[edit]
Weekly chart performance for [12:00]
Chart (2020) Peak
position
South Korean Albums (Gaon) 4
UK Digital Albums (OCC)[18] 15
US Billboard 200[19] 112
US Heatseekers Albums (Billboard)[20] 1
US Independent Albums (Billboard)[21] 23
US World Albums (Billboard)[22] 4

Year-end charts

[edit]
Year-end chart performance for [12:00]
Chart (2020) Position
South Korean Albums (Gaon)[23] 71

Certification and sales

[edit]
Region Certification Certified units/sales
South Korea — 116,614[24]
United States — 14,400[25][26]

Release history

[edit]
Region Date Format Label
South Korea October 19, 2020
Various
Blockberry Creative

References

[edit]
  1. ^ Yeo, Gladys (June 28, 2021). "LOONA talk new mini-album '[&]', their favourite new tracks and the return of leader HaSeul". NME. Retrieved 2021-06-29.
  2. ^ "LOONA releases music video of 'Star' from '[12:00]'". Conan Daily. 18 November 2020. Retrieved 2020-12-09.
  3. ^ Martin (October 19, 2020). "Loona returns with '[12:00]' EP, 'Why Not?' music video". upi.com. Retrieved 2020-10-20.
  4. ^ "이수만, 이달의 소녀 앨범 두번째 참여...'미드나잇'". Yonhap News (in Korean). September 25, 2020. Retrieved 2021-01-20.
  5. ^ Rowley, Glenn (October 20, 2020). "Loona Unveil Latest Mini-Album and Ask 'Why Not?' in Fierce New Music Video: Watch". Billboard. Retrieved 2020-10-20.
  6. ^ Martin (September 15, 2020). "Loona to release new EP in October". upi.com. Retrieved 2020-10-21.
  7. ^ "이달의 소녀, 10월 19일 컴백...미니 3집 '미드나잇' 발매". MK Sports (in Korean). 2020-09-17. Retrieved 2020-09-17.
  8. ^ "이달의 소녀 측 "하슬, 건강 상 이유로 활동 불참...11인 체제 활동" [공식입장]". MK Sports (in Korean). 2020-09-17. Retrieved 2020-09-17.
  9. ^ An, Haydn (September 24, 2020). "LOONA reveals tracklist for their upcoming midnight festival album '12:00'". Allkpop. Retrieved 2020-10-21.
  10. ^ Z. Yeung, Neil (October 19, 2021). "AllMusic Review by Neil Z. Yeung". AllMusic. America. Retrieved August 28, 2021.
  11. ^ Hye-jin, Hwang (November 3, 2020). "이달의 소녀 "美び빌보드 메인차트 진입 꿈같아, 신기하고 행복"[직격인터뷰]". Newsen (in Korean). Retrieved November 2, 2020.
  12. ^ "2020년 43주차 Album Chart". Gaon Chart. Archived from the original on 2020-10-31. Retrieved 2020-11-13.
  13. ^ "2020년 44주차 Album Chart". Gaon Chart. Archived from the original on 2020-11-05. Retrieved 2020-11-13.
  14. ^ "2020년 45주차 Album Chart". Gaon Chart. Archived from the original on 2020-11-12. Retrieved 2020-11-13.
  15. ^ "2020년 10월 Album Chart". Gaon Chart. Archived from the original on 2020-11-12. Retrieved 2020-11-13.
  16. ^ Jeong, Hye-yeon (October 30, 2020). 이달의 소녀, 새 앨범 '미드나잇' 英えい 오피셜 앨범 다운로드 차트 15위 [LOONA, new album 'Midnight' ranked 15th on the UK official album download chart.]. Herald POP (in Korean). Retrieved July 26, 2021.
  17. ^ "The Best Music Of 2020: NPR Staff Picks". NPR. November 4, 2020. Retrieved May 2, 2021.
  18. ^ "Official Album Downloads Chart Top 100 (23 October 2020 – 29 October 2020)". Official Charts Company. October 23, 2020.
  19. ^ "Loona Chart History (Billboard 200)". Billboard. Retrieved November 3, 2020.
  20. ^ "[12:00] on Billboard Heatseekers Albums". Billboard. October 28, 2020. Retrieved October 28, 2020.
  21. ^ "Loona Chart History (Independent Albums)". Billboard. Retrieved October 28, 2020.
  22. ^ "Loona Chart History (World Albums)". Billboard. Retrieved October 31, 2020.
  23. ^ "2020년 Album Chart". Gaon Chart. Archived from the original on 2010-02-25. Retrieved 2021-04-19.
  24. ^ "2020년 Album Chart" [Year 2020 Album Chart]. Gaon Music Chart.
  25. ^ "Top 200 Albums". Rolling Stone. October 22, 2020. Archived from the original on May 15, 2021. Retrieved October 28, 2020.
  26. ^ "Top 200 Albums". Rolling Stone. October 29, 2020. Archived from the original on April 30, 2021. Retrieved November 3, 2020.
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