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Amu Plaza Kagoshima

Coordinates: 31°35′05″N 130°32′33″E / 31.5847°N 130.5425°E / 31.5847; 130.5425
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Amu Plaza Kagoshima
Amu Plaza Kagoshima, November 2004
Map
LocationKagoshima, Japan
Coordinates31°35′05″N 130°32′33″E / 31.5847°N 130.5425°E / 31.5847; 130.5425
Address1-1 Chūō-chō, Kagoshima-shi, Kagoshima-ken
Opening date17 September 2004
OwnerKagoshima Terminal Building Corporation
No. of stores and services192
Total retail floor area57,000 m2 (610,000 sq ft)
No. of floors7
Parking1,370 spaces
Websitewww.amu-kagoshima.com

Amu Plaza Kagoshima (アミュプラザ鹿児島かごしま, Amyu Puraza Kagoshima) is the terminal building adjacent to Kagoshima-Chūō Station. It is owned by the Kagoshima Terminal Building Corporation, which belongs to JR Kyushu. Amu Plaza Kagoshima has about 190 shops. When it opened on 17 September 2004, its floor space was the largest in Kagoshima, surpassing the Yamakataya department store. It was superseded in 2007 by Aeon Kagoshima Shopping Centre.

The name Amu comes from the English "amuse". The symbol of the store is a balancing toy. The building was finished by the time the Kyushu Shinkansen high-speed railway line between Shin-Yatsushiro and Kagoshima Chūō opened on 13 March 2004, but Amu Plaza opened on 17 September, about six months later.

The exterior colour is light pink. It is north of the east gate of Kagoshima-Chūō Station. The area connecting the station and Amu is known as Amu Square and is used for events. The Square also has Amu Vision, a large outdoor television screen, and Amu Studio, a satellite studio of FM Kagoshima. A Ferris wheel, Amuran, can be found on top of the building. It can be seen from most areas of Kagoshima city and has since become the new landmark of the city.

History

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Plans to construct a station building near Kagoshima-Chūō Station had begun in the 1980s. In 1984, Kagoshima city council and Japanese National Railways, the precursor of JR, made this plan public. In 1990, it was decided that JR and local department store, Yamakataya, would be the co-tenants. However, these plans were abandoned because of the business climate. In the end, a new plan was adopted in which JR would build its own station building with shops.[1][2]

JR was going to open Amu Plaza before the Shinkansen line opened the shinkansen start, but this was delayed by six months. Construction of the building started on 18 March 2003, and it was completed in January 2004, when the list of tenant stores was announced. Amu Plaza Kagoshima opened on 17 September 2004. About 2,000 people are employed in Amu Plaza Kagoshima. Combined sales for 2004 to 2005 were 19.1 billion yen, and the number of visitors was 11.4 million, an average of 31,000 people a day.[3]

Local reaction

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The average total number of daily passengers on Kagoshima city tram between Kagoshima-Chūō Station and Tenmonkan has increased. The number of regular shoppers to Kagoshima city has increased because of the success in gaining many people from the surrounding areas, especially from Satsumasendai and Izumi. Besides the revitalization in Tenmonkan, other commercial areas have developed. The cinemas in Tenmonkan closed following the opening of the Mitte10 multiplex in Amu Plaza. The number of people around Tenmonkan in 2006 decreased by 9-17% after the opening of Amu Plaza. Influenced by this, the Yamakataya department store renovated some of its floors.

However, when Aeon Kagoshima Shopping Centre opened, Amu Plaza and Tenmonkan decided to compete together against Aeon because of their relative proximity compared to Aeon; Aeon is located further away. Since 5 December 2009, collaborative events have been held by districts both in Tenmonkan and Kagoshima-Chūō Station.[4] The number of visitors to Ichibangai shopping arcade located next to Kagoshima-Chūō station district increased by 20-30% due to the collaboration.[when?][5] However, in 2006, it decreased by 13-37% compared to before the opening of Amu Plaza.[6]

References

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  1. ^ 「西にし鹿児島かごしま駅えき再さい開発かいはつビル、JR九州きゅうしゅうが核かくテナント出店しゅってんへ」南みなみ日本にっぽん新聞しんぶん1995年ねん3月がつ3日にち夕刊ゆうかん1面めん
  2. ^ 「鹿児島かごしま中央ちゅうおう駅えきビル・アミュプラザ/9月17日にちオープン」南みなみ日本にっぽん新聞しんぶん2004年ねん7月がつ24日にち朝刊ちょうかん1面めん
  3. ^ 「鹿児島かごしま中央ちゅうおう駅えきビルの商業しょうぎょう施設しせつ「アミュプラザ鹿児島かごしま」/初年度しょねんど売上うりあげ高だか191億おく円えん、当初とうしょ予想よそう売上うりあげ高だかの19%増ぞう=入館にゅうかん者しゃ数すう1140万まん人にん」南みなみ日本にっぽん新聞しんぶん2005年ねん9月がつ14日にち朝刊ちょうかん8面めん
  4. ^ 「天文てんもん館かん、中央ちゅうおう駅えきタッグ/山形屋やまかたや・アミュの案内あんない係がかり、相互そうご出迎でむかえ=回遊かいゆう性せいへ初はつ企画きかく」南みなみ日本にっぽん新聞しんぶん2009年ねん12月6日にち朝刊ちょうかん6面めん
  5. ^ 「[第だい3部ぶ]かごしま流通りゅうつう新しん時代じだい/危機きき感かんバネに知恵ちえ絞しぼる=魅力みりょくアップのカギは中央ちゅうおう駅えき・天文てんもん館かん・本港ほんこう区くの「回遊かいゆう」」南みなみ日本にっぽん新聞しんぶん2005年ねん1月がつ1日にち朝刊ちょうかん3面めん
  6. ^ 「企画きかく[フォローアップ経済けいざい]アミュ3周年しゅうねん/"新陳代謝しんちんたいしゃ"で集客しゅうきゃく力りょくを持続じぞく、イオン対策たいさくに注目ちゅうもく」南みなみ日本にっぽん新聞しんぶん2007年ねん9月がつ21日にち朝刊ちょうかん8面めん
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