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FullSIX

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FullSIX Group
Company typeSubsidiary
IndustryMarketing and communication
FoundedParis, France (1998)
Area served
Worldwide
Key people
Marco TINELLI, group President
Benoît STORELLI, group CEO
Fabien ROCHETTE Group COO
Revenue€ 80 Million Euros
Number of employees
900
ParentHavas
Websitewww.group.fullsix.com

The FullSIX Group is an independent European marketing group. Founded in Paris by Marco Tinelli in 1998 under the name Grey Interactive, over the past 15 years the digital agency has become an integrated communications group composed of 20 agencies around Europe and in 8 different countries (France, Spain, Portugal, Italy, United Kingdom, Germany, U.S. and China).[citation needed]

FullSIX Group has 10 agency networks: FullSIX, Grand Union,[1] Ekino, FullSIX Advertising, FullSIX Media, FullSIX Data, FullSIX Search, FullSIX Retail, FullBooster and Novalem.

In September 2015, FullSIX was acquired by Havas Group in a transaction worth $75 Million.[2][3] Prior to joining Havas Group - FullSIX was the largest independent Digital Marketing agency in France.

History

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  • 1998 = 6 partners create Grey Interactive in Paris.
  • 2001 = Grey Interactive becomes FullSIX and merges with Inferentia DNM (listed on the new market of Milan)[citation needed]
  • 2004 = Launch of FullSIX New York[citation needed]
  • 2005 = Launch of FullSIX Asia in Shanghai, of the 6:AM Network (France, Italy), and of the SixandCo[4] network (France and United Kingdom)
  • 2006 = Launch of the OTO Research network (France, Italy), acquisition of SEMS (Search Marketing), launch of FullSIX Spain[citation needed]
  • 2007 = Launch of Fullsix Germany, of Backelite, and of 6:AM in United Kingdom. Revenues exceed 50 million Euros.[citation needed]
  • 2008 = FullSIX celebrates 10 years. Purchase of FullSIX by its management and the investment fund Cognetas.[5][6]
  • 2009 = FullSIX elected independent communications group of the year (France)
  • 2010 = Acquisition of Grand Union in the UK[7]
  • 2010 = Creation of Grand Union Italy[citation needed]
  • 2011 = Launch of FullSIX Deutschland[citation needed]
  • 2012 = FullSIX elected independent communications group of the year (France)

Awards and campaigns

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In 2010, FullSIX Group was elected Agency of the Year 2010 in Portugal,[8] and independent communications group of the year" in France in 2009.[9]

Sample campaigns of 2010:

  • Sprite "Green Eyed World"[10]
  • New Club Med Website[11]
  • DIESEL Cam[12]

Management

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FullSIX group

  • President of the Supervisory Board: Thierry Paternot
  • Group President: Marco Tinelli[13]
  • Group CFO: Marc Vilalta
  • Chief Technical Officer: Yann Doussot
  • Group COO: Fabien Rochette
  • Group CEO: Benoît Storelli
  • Iberia CEO: Filipa Caldeira
  • UK CEO: Hugh Baillie
  • Germany CEO: Harald Kling
  • USA CEO : Melissa Di Memmo
  • Italy CEO: Nadia PEROLARI
  • Asia CEO: Stephan Montigaud

References

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  1. ^ "Grand Union poised for deal with FullSix". www.campaignlive.co.uk.
  2. ^ http://adage.com/article/global-news/havas-makes-75m-acquisition-biggest-15-years/300514/ Havas Makes $75M Acquisition in Its Biggest Deal for 15 Years AdAge, September 24, 2015
  3. ^ http://www.lefigaro.fr/flash-eco/2015/09/24/97002-20150924FILWWW00033-havas-negocie-l-acquisition-de-fullsix.php Havas négocie l'acquisition de FullSix Le FIgaro (In French), September 24, 2015
  4. ^ "Fullsix introduces SixandCo digital agency to UK". www.campaignlive.co.uk.
  5. ^ ""Cognetas"". Archived from the original on 2012-03-27. Retrieved 2011-08-02.
  6. ^ ""Cognetas"".
  7. ^ "acquisition of Grand Union UK"
  8. ^ ""Agency of the Year 2010"". Archived from the original on 2011-06-16. Retrieved 2011-08-02.
  9. ^ ""Agency of the Year 2009"". Archived from the original on 2011-08-12. Retrieved 2011-08-02.
  10. ^ "Sprite Digital Advert By FullSIX: Green Eyed World | Ads of the World". www.adsoftheworld.com.
  11. ^ ""Club Med Website"".
  12. ^ "FullSIX : Diesel Cam". adage.com. May 18, 2010.
  13. ^ "Marco Tinelli, CEO, FullSix, President, Cyber Lions Jury". www.adweek.com.
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