Ito En
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Company type | Public K.K. |
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TYO: 2593 | |
Industry | Beverage |
Founded | 1966 |
Headquarters | Honmachi, Shibuya, Tokyo |
Products | Tea |
Website | Ito En |
Ito En, Ltd. (
Ito En’s origins lie in a company called Japan Family Service Co., Ltd. The corporate logo that was designed for this company’s founding employed a four-leaf clover motif, expressing the hope of ensuring the happiness of its employees and their families. Based on this motif, the logo expresses the warmth, richness and lively vibrancy of nature and good health.[5]
![](https://upload.wikimedia.org/wikipedia/commons/thumb/3/36/Itoen.jpg/250px-Itoen.jpg)
Ito En (Hawaii) LLC
[edit]Ito En (USA) Inc. established local roots when Ito En, Ltd. purchased Shimoko and Sons, Inc. (S&S) in 1987. As Hawaii’s most popular maker of Saimin noodles and Aloha Maid Tropical Fruit Drinks, the fit was a natural one. The S&S line of products was sold to Sun Noodle Hawaii, LLC in 2006. In 2016, the Ito En (USA) Inc. business was dissolved and a new company, Ito En (Hawaii) LLC, was created in its place. Ito En (Hawaii) LLC offers the Hawaii market access to current seasonal Japan teas and beverages. Affiliate company, Ito En (North America) Inc. markets Asian teas and beverages to the mainland and Hawaii.[6]
The company sells still drinks in Hawaii as Aloha Maid, and is a competitor to local Hawaiian Sun drinks.[7]
External links
[edit]![](https://upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/30px-Commons-logo.svg.png)
- (in English) Ito En, Ltd.
- (in English) Ito En (North America) Inc.
References
[edit]- ^ FOOD; Read It and Steep, New York Times
- ^ Ito En & Ultrajaya Creating JV in Indonesia
- ^ Ito En, Ltd. ¦ The Ito En Group Archived 2007-12-25 at the Wayback Machine
- ^ Brand - Teas' Tea Organic - ITO EN
- ^ "Corporate Logo Story | ITO EN Global Website". ITO EN, LTD. Retrieved 2019-05-15.
- ^ "Hawaiian Juice, Coffee, Tea & Water | ITO EN USA - About us".
- ^ "Hawaiian Juice, Coffee, Tea & Water | ITO EN USA - Aloha Maid".