Kenichi Sugino

Kenichi Sugino (杉野すぎの 憲一けんいち, Sugino Ken'ichi) is the creator and designer of most of the Game Boy line, such as Game Boy Color, Game Boy Advance SP and Game Boy Micro handheld consoles from Nintendo. They were developed at the Nintendo Research & Engineering Department where Sugino has served as a design group manager. He also created and designed Virtual Boy.