Harmony Intelligent Mobility Alliance
Product type | Automotive |
---|---|
Owner | Huawei |
Country | China |
Introduced | November 2023 |
Related brands | |
Markets | China |
Website | hima |
Harmony Intelligent Mobility Alliance, trading as HIMA (Chinese: 鸿蒙
Under HIMA, Huawei contributes in product planning, design, marketing, user experience, quality control and provides intelligent vehicle software and hardware for the traditional automobile manufacturers. Currently, HIMA only operates in mainland China.
History
[edit]In December 2021, Huawei announced the launch of AITO brand and unveiled its first vehicle AITO M5, the first vehicle Huawei developed with Seres Group. The model is based on Seres SF5 SUV.[3]
In June 2023, Huawei acquired the AITO trademark in Chinese language (问界/Wenjie) from Seres Group.[4]
In November 2023, Huawei announced the foundation of Harmony Intelligent Mobility Alliance during the introduction of the Luxeed S7, the first model developed under collaboration with Chery.[1]
In December 2023, Huawei has transferred multiple trademarks called "Stelato" to BAIC BluePark, the HIMA brand Huawei collaborates with BAIC.[5][6]
In July 2024, Yu Chendong, the Chairman of the Huawei Intelligent Automotive Solutions, revealed in an interview that the fourth brand of HIMA which collaborates with JAC would be named as Zunjie (
Operations
[edit]Huawei will does not directly manufacture cars while dedicated to helping car companies sell their vehicles through product design, supply chain management, quality control, software ecosystem, user experience management, brand marketing, and sales channels.[9][10] Under the alliance, each Huawei's partner manufacturer will specialize in certain vehicle category and class and each manufacturer's product lineup is non-overlapping, and will all be combined under the Huawei's comprehensive solution.[10]
Huawei has been establishing independent HIMA stores in Chinese market. Huawei planned to have around 800 newly built HIMA stores by 2024, and plans to expand to 1,000 stores by 2025. By 2023, HIMA has already opened franchise outlets ("user centers") in 78 cities nationwide. These outlets provide integrated services, including sales, delivery, and after-sales support, embodying a one-stop-shop approach. One of the criteria for selecting partners is a preference for those with expertise in luxury car sales and maintenance (both mechanical and paint). In addition to opening new franchise user centers, the existing outlets were rebranded from "AITO" to "HIMA" as the outlets started offering Luxeed, Stelato and Maextro vehicles.[11]
Technology
[edit]HarmonyOS Cockpit
[edit]The HarmonyOS Cockpit is Huawei's solution for electric and autonomous cars powered by its Kirin line of a system-on-chip (SoC), augmented reality head-up displays (AR-HUD) and smart instrument cluster. Huawei opened up the APIs of HarmonyOS Cockpit to help automobile OEMs, suppliers and ecosystem partners in developing different features.[12][13]
Autonomous Driving System
[edit]AITO vehicles are equipped with ADS (Autonomous Driving System) developed by Huawei. For the current ADS 2.0, it is composite of 128 LiDARs, 11 HD cameras, 3 MMW radars, and 12 ultra sonic radars and Huawei self-developed chipset.
The ADS is trained on real-world driving data and can achieve Level 2+ autonomous driving. It can perform human-like judgment and operation such as accurate turning, giving way to pedestrians, recognizing and avoiding irregular obstacles, as well as detecting and avoiding animals. It can also perform automatic and valet parking.
According to Huawei, the ADS 2.0 was priced at 36,000 RMB (~US$5200) per vehicle when sold to partner manufacturer.[14]
Touling Platform
[edit]Huawei Touling platform is equipped with a multi-modal fusion perception system, DATS (Dynamic Adaptive Torque System) and xMotion intelligent body collaborative control system.[15]
Huawei's partnership with automobile manufacturers
[edit]Huawei's partnership with automobile manufacturers has taken the form of three models, the standardized parts supply model, the "Huawei Inside" (HI) model, and the Harmony Intelligent Mobility Alliance (HIMA).[2][16]
- Tier 1 — Harmony Intelligent Mobility Alliance (HIMA), Huawei provides a complete set of vehicle solutions and participates in product definition, design, marketing, user experience, quality control and delivery, while the manufacturers are responsible for vehicle manufacturing.
- Tier 2 — Huawei Inside (HI), Huawei provide full-stack smart car solution and Huawei's smart cockpit to car manufacturers. In this mode, Huawei empowers vehicle intelligence through the supply of both software and hardware, but does not participate in the design, development, and marketing of the vehicles. Arcfox is currently adopting this model.
- Tier 2 — Huawei Inside Plus (HI Plus), with Avatr becoming the first company to invest in Yinwang, the Avatr's previous "HI"(Huawei Inside) model has been further upgraded to a new "HI Plus" model, enabling Huawei to get more deeply involved in Avatr's product definition.
- Tier 3 — Standardized parts supply, Huawei provides automobile parts and components like Lidar, electric motor, cameras and power management to car manufacturers, the most basic model.
Brands
[edit]The brands of the alliance include AITO (Seres Group), Luxeed (Chery), Stelato (BAIC BluePark), and Maextro (JAC Motors). Although the Western names of each alliance brand are not closely related, their Chinese names are all named after the Chinese character "
Originally, the ownership rights for the alliance brands' Western and Chinese names were separate. The Western trademarks are owned by the alliance manufacturers, whereas the Chinese trademarks are owned by Huawei.[4][16] However, due to the regulations of Chinese government, that the brand of automobile must be owned by its manufacturer, in July 2024, Huawei announced to transfer the Chinese trademarks and patents of AITO brand to its partner Seres Group.[17][18]
AITO
[edit]AITO (Chinese: 问界; pinyin: Wènjiè) is the brand used for Huawei's collaboration with Seres Group.
Luxeed
[edit]Luxeed (Chinese:
Stelato
[edit]
Stelato (Chinese:
Maextro
[edit]Maextro (Chinese:
Sales
[edit]Year | Total | AITO | Luxeed | Stelato | Maextro |
---|---|---|---|---|---|
2022 | 76,180 | 76,180[19] | - | - | - |
2023 | 95,279 | 94,380[20] | 899[21] | - | - |
Since HIMA is not considered as an automobile manufacturer by government of China, the sales figures of each HIMA brand is overlapping with its partner manufacturers.
See also
[edit]References
[edit]- ^ a b "鸿蒙
智行 ,华为要 给车圈 打 造 「新 样本」 | 极客公 园". GeekPark. Retrieved 2023-11-19. - ^ a b "鸿蒙
智行 官 网上线,成 员包括 问界、智 界 汽车 - IT之 家 ". www.ithome.com. Retrieved 2023-11-19. - ^ Krijgsman, Lars (2021-12-27). "Aito M5: met een vleugje Huawei". AutoWeek (in Dutch). Retrieved 2023-10-28.
- ^ a b "Huawei acquires". Gasgoo. Retrieved 2023-06-26.
- ^ Chen, Dong Yi (2023-12-30). "Huawei-BAIC's STELATO brand will release an all-electric sedan in 2024". CarNewsChina.com. Retrieved 2023-12-31.
- ^ "
智 选车再 添一"界 ":华为北 汽合作品 牌 名称 曝光". www.guancha.cn. Retrieved 2023-12-31. - ^ "
余 承 东直播 意外 曝光鸿蒙智行 第 四 界 :联合江 淮打造 的 "尊 界 "".快 科技 . Retrieved 2024-07-15. - ^ "鸿蒙
智行 第 四界正式定名尊界首 款车型 将 于明年上 半年 上市 _新 车上市 _汽车_中金 在 线". auto.cnfol.com. Retrieved 2024-08-06. - ^ Pandaily (2023-03-09). "Huawei Emphasizes Dominance of EV Brand AITO". Pandaily. Retrieved 2023-06-26.
- ^ a b "华为
余 承 东:奇瑞 、北 汽、江 淮新车将至 ,统一使用 "问界"生 态品牌 - IT之 家 ". www.ithome.com. Retrieved 2023-06-26. - ^ "华为
智 选车将 为鸿蒙智行 推出独立 门店:single-爱卡汽车". info.xcar.com.cn. Retrieved 2023-12-21. - ^ Li, Deng (2021-10-22). "First HarmonyOS smart car cockpit will launch by the end of this year, check user interface". Huawei Central. Retrieved 2023-06-26.
- ^ Amit (2022-03-19). "HarmonyOS Cockpit: AITO's new medium and large SUV interior leaked". HU. Retrieved 2023-06-26.
- ^ "Huawei ADS 2.0: A Promising New ADAS in Marke". Counterpoint Research (in Simplified Chinese). 2023-05-18. Retrieved 2023-07-19.
- ^ "鸿蒙
智行 官 网". Retrieved 2024-08-29. - ^ a b "华为
申 请注册 "智 界 ""LUXEED"商 标智 界 S7即 将 上市 -手 机 中国 -". internet.cnmo.com. Retrieved 2023-11-19. - ^ "
余 承 东揭秘 "25亿元转让问界":国家 法 规要求 ,问界品 牌 至 少 值上百 亿元". www.yicai.com. Retrieved 2024-07-15. - ^ Kang, Lei (2024-07-03). "Huawei to transfer Aito trademarks and patents it holds to Seres for $340 million". CnEVPost. Retrieved 2024-07-12.
- ^ "AITO问界
系列 12月 交付 再 超 1万 辆,全 年 交付 76180辆 -手 机 中国 -". smartcar.cnmo.com. Retrieved 2023-06-27. - ^ "
新能 源 汽车2023年 成 绩单放榜!". www.stcn.com. Retrieved 2024-01-02. - ^ "
智 界 S7车主做梦也没想到 ,他 们买了 个"破 车"!_车家号 _发现车生活 _汽车之 家 ". chejiahao.autohome.com.cn (in Chinese (China)). Retrieved 2024-01-10.