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National Radio Home-Makers Club

From Wikipedia, the free encyclopedia

The National Radio Home-Makers Club is a CBS Radio show of the 1920s, created and produced by Ida Bailey Allen. Allen, a dietician and cookbook author, dispensed nutrition information as well as advice on menus and beauty. Broadcast on WJAS, the program was unusual for its time; while most radio programs of the era were sponsored by one company, The National Radio Home-Makers Club was made possible by spot advertisements that made Allen, a pioneer in such advertising, a forward-thinking businesswoman.[1][2]

References

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  1. ^ Kathleen Morgan Drowne; Patrick Huber (2004). The 1920s. Greenwood Publishing Group. p. 70. ISBN 978-0313320132. Retrieved 7 November 2012.
  2. ^ "Let's Cut Some Corners". Pittsburgh Press. January 8, 1929. Retrieved 2015-09-13.