Webtoon (platform)

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(Redirected from Naver Webtoon)

Webtoon
Type of site
Webtoon platform
Available inMultilingual
Owner
Created byJunKoo Kim
ParentWebtoon Entertainment
URLKorean website
English website
CommercialYes
RegistrationOptional
Launched
  • 2004 Korean
  • 2013 Japanese (Line Manga launched)
  • 2014 English, Thai, Mandarin, Cantonese
  • 2015 Indonesian
  • 2019 Spanish, French
Current statusActive

Webtoon[a] (stylized in all caps) is a South Korean webtoon platform launched in 2004 by Naver Corporation, providing hosting for webtoons and compact digital comics. The platform is free, and is found both on the web at Webtoons.com and on mobile devices available for both Android and iOS.[1]

The platform first launched in South Korea as Naver Webtoon and then globally as Line Webtoon in July 2014, as the Naver brand is not well known outside of South Korea and some of its services are also not available outside of the country. The service gained a large amount of traction during the late 2000s and early 2010s. In 2016, Naver's webtoon service entered the Japanese market as XOY and the Chinese market as Dongman Manhua.[2][3] On December 18, 2018, Naver closed XOY and migrated all of its translated and original webtoons to Line Manga, its manga service that offers licensed manga.[4] In 2019, Line Webtoon was changed to Webtoon in English; Spanish and French versions were launched.

The platform partners with creators to publish original content under the Webtoon Originals[5] banner and hosts a number of other series on its self-publishing site Canvas.[6] Line Webtoon comics can be discovered through the "daily system" function, along with being read and downloaded for free on computers and both iOS and Android devices.[7][8] In November 2020, Webtoon established a new subsidiary called Webtoon Studios for the purpose of licensing English-language properties.[9] In August 2022, it was reported that Wattpad Webtoon studios announced that would expand with a new animation division.[10]

History[edit]

Webtoons are a sub-menu of the gate companies that began with South Korean portal services Daum and Naver. Posting comic content for free caused the $3 billion South Korean book and comic industry to rapidly collapse. The Naver site started in 1999 by merging with Hangame, but it initially had a muted response as a hidden menu. Webtoon administrators paid comic artists only 50,000 Korean Won ($50) as their monthly wage, a highly unscrupulous tactic. In the 1990s, Korean artists claimed that even with a monthly income of 6 million Korean Won ($6,000), it was challenging to do weekly serials. With exorbitant royalties, professional artists experienced mental shock.[11]

In 2013, Webtoon launched Page Profit Share (PPS), which offered the artist a share of the advertising revenue for the first time.[12] After the purchase of Wattpad in early 2021 by Naver Corporation, both companies started to work together under Naver's content division.[13][14] Webtoon now features webcomics such as: Lore Olympus, unOrdinary, True Beauty, Space Boy, and Gourmet Hound.

South Korea had long prohibited cultural exchange with Japan due to the traumatic history of Japanese colonial rule. In 1998, official cultural exchanges were established, following South Korea's financial crisis in 1997, initiated by the IMF. Many unemployed individuals used their severance pay to start comic rental shops, and the government issued excessive licenses, leading to saturation.

Publishers expanded their comic titles during this period, and comic book sales flourished at the end of the century. However, the excessive rental shops returned comics bought on credit within a month, causing publishers to face economic hardship. As digital comic companies started emerging, they created webzines, such as N4 and Comics Today, but these businesses ultimately failed due to unethical behavior by their CEOs.

Portal sites gathered a large online audience by offering comics as bait, and Daum initially led the webtoon market. Naver, taking advantage of the unexpected success of comics, placed webtoons in premium advertising spaces worth 300 million Korean Won on its portal surface. This significantly increased their traffic and allowed Naver to surpass Daum. The key to their success in the portal market was comics.

In 2004, they already had a market share of 80%. Kim Jun-gu, who introduced the "Bizarre Comics" genre, played a crucial role in Naver's rapid growth. In 2008, Naver introduced ads in webtoons, but they did not fairly share the ad revenue with artists. Unfair contracts accumulated, and in 2010, Nate exposed Daum's unfair treatment of comic artists, revealing that they earned less than 1 million Korean Won ($700) per month. The unfair practices of Naver remained undisclosed.

In 2012, Naver and Daum did not participate in the legal crackdown on illegal sites that had been pirating their content for eight years. The first legal action was taken against a frame link piracy site. In 2013, Lezhin Comics introduced a new form of payment called "Time Delay."

Naver adopted this payment model and, due to the free nature of its site, had to offer low royalties to artists. However, the influx of readers brought in significant income through search keywords, exceeding the revenue from selling comics, despite the cost of around 26,000 to 4,000 Korean Won ($20 to $3) per keyword.

Moreover, there were multiple ads. Naver absorbed the electronic publication rights of Korean artists for a small fee, which allowed them to monopolize works for a long time even though they were not books. Mobile platforms were utilized for brand promotion, and international publishing rights were eventually obtained. Many aspiring creators submitted free comics, and the influx of free content was guaranteed as long as they were not part of the 0.1% that received a formal serialization.

Due to this discrimination, freelance creators couldn't unite. Some profited from this system, which improved the company's image thanks to a few star artists. The "vertical scrolling" method was used to fit more content, demanding over 100 cuts, which strained artists' health due to the excessive workload.

Kakao Webtoons' top artist, for example, died at the age of 37 due to overwork. The BBC reported on artists suffering from severe labor and exploitation. The "gate sites," which were initially established to support comics, became highly profitable.

Global launch[edit]

On July 2, 2014, the Line Webtoon website and mobile app were launched worldwide, allowing international artists to upload their own works to the service. Hundreds of webtoons are available in the self-publishing section of Webtoon, known as Canvas, where artists can be paid based on page views.[15] JunKoo Kim, Director and Head of the Line Webtoon Division at the time of the launch, stated that a partnership with established and up-and-coming American creators would serve to "expand [Line Webtoon's] selection of titles and help [the creators] expand their fan base."[16] Naver Corporation selected 42 webtoons (including Noblesse, Tower of God, and The God of High School) and one new webtoon by an American artist to be available on the service in English at launch.[17][18] According to 148 Apps, the service offered "plenty of content" at launch, as seven to ten webtoons were updated each day and the webtoons spanned various genres.[19]

Partnerships[edit]

In April 2013, Naver Webtoon created a Profit Page Share program. Webtoon's global profit sharing programs have seen exponential growth over the past decade. Today the company's business model has expanded to include paid content sales, advertising revenue, and IP business revenue. When launched in 2013, Webtoon's programs generated 23.2 billion won. By 2022, these programs have grown to 2.25 trillion won (USD $1.69 billion) - an increase of more than 87 times.[7][20] [21]

In 2015, Line Webtoon partnered with American comics veteran Stan Lee, Image Comics co-founder Marc Silvestri, and make-up artist Michelle Phan in order to promote their service.[22][23] Silvestri brought his long-running comics series Cyberforce to the platform.[24] Various other established American comic book artists and cartoonists have also partnered with Line Webtoon over time, including Dean Haspiel (New Brooklyn),[25] Katie Cook (Nothing Special),[26] Seth Kushner and Shamus Beyale (The Brooklynite),[27] and Tracy J. Butler (Lackadaisy).[28]

In September 2016, Line Webtoon partnered with the Patreon crowdfunding service, incorporating a "Patreon button" in the "Discover" portion of the website. This function creates an easier channel for readers and artists to mutually communicate.[29] Naver invested US$3.6 million and $1,000 every following month for webtoon creators who reached a certain threshold of activity and popularity with a Patreon page.[28][30] One month later, Naver signed with the Creative Artists Agency for film and television opportunities in the United States.[31]

Line Webtoon also partnered with DeviantArt in the second half of 2016, in the form of the "Artist Alley Tour". The companies were active at four Comic Cons: Boston Comic Con, Baltimore Comic Con, Rose City Comic Con, and New York Comic Con. Here, Line Webtoon and DeviantArt held discussion panels, "Artist Alley Sponsorships", live draw events, influencer and creator demonstration areas, and on-site contests.[32][33]

In 2017 Line Webtoon and Legendary Comics expanded their partnership with the addition of John Barrowman's Acursian and season 2 of Firebrand.[34][35]

In 2018 included partnering with Noble Transmission and Common for the new Caster series.[36]

In 2019 Webtoon's digital content subsidiary Studio LICO collaboratively produced with Big Hit Entertainment to release Save Me as part of the latter's BTS Universe (BU) which revolves around the output of South Korean boy band BTS.[37]

On October 15, 2019, Crunchyroll and Line Webtoon announced a partnership to produce animated works of Line Webtoon's catalog. The two will team up to tackle the distribution, licensing, and retail of the series produced from the partnership.[38]

In May 2020, it was announced that Webtoon was being transferred to Naver Webtoon Corp.[39]

In October 2020, Webtoon and Archie Comics announced that the two companies would collaborate for the new Webtoon original series Archie Comics: Big Ethel Energy, which launched in September 2021.[40]

In January 2021, Webtoon's parent company Naver announced that it would acquire the popular user-generated fiction platform Wattpad, to provide more opportunities for creators. The acquisition was completed in May 2021. Wattpad had previously partnered with Webtoon in its 2020 Watty Awards Contest.[41][42]

In June 2021, Wattpad and Webtoon announced that the companies would merge their studio divisions to create Wattpad Webtoon Studios, a division of the company focused on developing Wattpad and Webtoon IP for film, television, and print publishing. As of May 2023, around 300 projects from Webtoon and Wattpad Webtoon Studios are in development for entertainment adaptations.[43][44][45]

In August 2021, it was announced that Webtoon would be partnering with DC Entertainment to create standalone webcomics that "will appeal to all fans, without the need to know or read any previous stories."[46] The series are being adapted by Webtoon creators instead of established DC creators.[47] Line Webtoon founder and CEO Junkoo Kim put it this way: "DC has allowed us to create content with their characters and world. The writers of Webtoon are creating content based on DC characters."[48]

The first announced DC collaboration was a Batman-oriented title, Batman: Wayne Family Adventures. Additional series within this partnership, Vixen: NYC, Red Hood: Outlaws, and Zatanna & the Ripper, were announced in April 2022.[48][49][50][51]

In November 2021, Webtoon announced a series of upcoming webcomics created in collaboration with BTS-management company Hybe and various artists from the label including BTS, TXT, and Enhypen. These series, 7Fates: Chakho, Dark Moon: The Blood Altar, and The Star Seekers, launched January 15, 16, and 17, 2022, respectively.[52]

Webtoon has also partnered with Rewriting Extinction, the global 12-month comic storytelling campaign supporting seven charities involved in biodiversity conservation and the climate crisis, featuring comics from the likes of Jane Goodall. The adapted celebrity-created comics from the campaign launched on Webtoon on December 23, 2022.[53]

Marvel Entertainment partnered with Webtoon in January 2022 to create the seven-part miniseries Eternals: The 500 Year War, which launched in tandem with the Eternals' arrival for at-home viewing.[54]

Popular video game PUBG: Battlegrounds joined Webtoon's growing slate of partnerships in January 2022 with the creation of three new digital comics based on the fantasy world in the Krafton video game.[55]

In May 2022, Webtoon and McDonald's USA partnered to celebrate Asian Pacific American voices through a webcomic series called Drawing on Heritage.[56]

In April 2023, Webtoon announced a creative partnership with Ubisoft on Assassin's Creed: Forgotten Temple, an original webcomic set in the Assassin's Creed universe. The series is published by Redice Studio.[57]

Webtoon teamed up with Discord in May 2023, and announced a dedicated Webtoon Discord server as well as a content collaboration for the original webcomic miniseries Wumpus Wonderventures, created in partnership with Merryweather Media.[58]

Userbase[edit]

The userbase of Webtoon grew rapidly after the service was released globally, with 10 million people reading on the platform daily and 35 million people monthly.[59] In Asia, several webtoons receive 5 million views per week.[59] In 2016, 42% of the webtoon creators on Line Webtoon were female, as were 50% of its 6 million active daily readers.[60][61] 75% of the users in North America are 24 or younger and 64% are female.[62][63]

Between 2020 and 2021, Webtoon paid out more than $27 million to its base of more than 120,000 creators who publish in English. In Korea, top creators earn an average of $250,000 per year. The top creator earned around $9 million in 2021.[64]

As of March 2023, Webtoon has grown to receive more than 125 billion views annually. It has 85.6 million monthly active users worldwide, and has become the top webcomic platform in the United States with 12.5 million monthly active users.[65][66]

Coins[edit]

Webtoon uses coins as a currency that readers can purchase in the app. Currently, the currency is exclusive to readers using the Android or iOS versions of the app.[67] Readers can utilize coins to support their favorite creators and access completed series or Fast Pass content, allowing them to read ahead. The number of coins required to unlock an episode varies depending on the series being read. In addition, Coins can be utilized to unlock Daily Pass episodes. For every Daily Pass series, you have the option to unlock one episode for free each day. Once unlocked, each Daily Pass episode remains accessible for 14 days. Alternatively, you may use Coins to unlock these episodes, which allows you to access them for as long as the series is available on Webtoon.[68]

Contests[edit]

Naver Corporation has held various comics competitions through its Webtoon service. In 2015, Line launched the "Challenge League", a recurring competition where amateur artists have the chance to become an "official Line webtoon artist", as well as win tens of thousands of US Dollars. Over 19,000 people joined the first English-language Challenge League in February 2015, which was won by Stephen McCranie's Space Boy.[69] Local Challenge Weeks were also held; the first Thai Challenge League was held in April 2015 and had a grand prize of 1 million baht.[70]

In June 2015, Naver Corporation hosted the Science Fiction Comics Contest, a global competition with a grand prize of US$30,000. JunKoo Kim called science fiction, the theme of the competition, "both the broadest and fastest-growing area in comics and entertainment, [and thus] a natural fit as the genre for our second comics contest." This contest had over 800 entrants and was won by Srinitybeast's Overdrive.[71][72]

In November 2018, Webtoon hosted their Discover Creator Contest. The winner, Kris Nguyen's Cape of Spirits, received a grand total of US$80,000 and an exclusive contract for the series.[73]

On February 28, 2020 "The Short Story Contest" was announced. Running from April 30 to June 30, the contest was split into two categories: "Heart" and "Brain". The grand prize winners of each category would get US$15,000, an animated short, and a featured contract,[74] with the subsequent winners being Marvin W.'s The Monster Under My Bed for "Heart" and Kotopopi's and Kibbitzer's The Ladder for "Brain".[75] The grand prize, silver, and bronze contest winners were published in two anthologies: the Heart Anthology, which released in September 2020,[76] and the Brain Anthology, which released in October 2020.[77]

Between April 2020 and July 2020, Webtoon ran an interactive contest series titled Webtoon GREENLiGHT wherein nine titles were selected and pitched to readers. The readers then voted (by liking the series' episodes) on which series would be "greenlit" as new original series. Within one week, each series had to reach a record threshold of 60,000 likes on its third episode in order to be "greenlit" for publication.[78] All nine series succeeded and were released in 2021.[79]

In the summer of 2022 Webtoon started a new contest for their users to create an action comic called Call to Action where the winner got US$50,000 and a chance to be a Webtoon original.[80]

In August 2022 Webtoon announced a Valorant contest held in conjunction with Riot Games, having fans submit original artwork depicting their interpretations of character Fade, with ten webcomics selected as winners.[81]

Features[edit]

Series[edit]

There are currently 403 manhwa titles being serialized in Webtoon.

Series title Author(s) Korean name Premiered
+99 Reinforced Wooden Stick Hongsil (Story), Jipery (Art) 99강화나무몽둥이 March 2022
1 Second Sini (Story), Gwang-un (Art) 1초 March 2019
66,666 Years: Advent of the Dark Mage Pasa (Art), Hwabong (Story), Taru (Story) 66666년 만에 환생한 흑마법사 June 2021
A Couple of Obligations Asona (Story), Eunkkot (Art) 부부의 의무를 원하신다면 March 2024
A Dance of Swords in the Night Jinsung Yu (Story), Songmin (Art) 칼에 취한 밤을 걷다 June 2022
A DeadbEAT's Meal Cheese (Story & Art) 백수세끼 September 2019
A Man's Man Dogado (Art), Taegung Kim (Story) 상남자 July 2020
A Marriage Alliance for Revenge Heesa Yun (Story), Emma (Art) 복수를 위한 결혼동맹 May 2022
A Martial Master Wakes Up as a Concubine LICO (Art), Yang-hee Ko (Story) 고수, 후궁으로 깨어나다 May 2023
A Not So Fairy Tale Hyobin (Story & Art) 선녀외전 September 2022
A World of Gold to You Remin (Story & Art) 황금의 세계를 너에게 July 2023
A.I. Doctor Leega Hansan (Story), Kukyu (Art) A.I. 닥터 February 2021
Absolute Submission Hon (Story & Art) 절대복종 August 2022
Absolute Sword Sense Hanjung Wolya (Story), TI (Art) 절대검감 June 2022
Addicted to You Ante (Story), Taeyang (Art) 너에게로 중독 August 2023
Adopted by a Murderous Duke Family Rogang (Story), Urang (Art) 암살자 가문의 수양딸이 되었다 March 2024
After School Lessons for Unripe Apples Soonkki (Story & Art) 세기말 풋사과 보습학원 December 2020
Aire Seoli (Story), Team Seoli (Art) 아이레 October 2020
All Football Talents Are Mine Hot Six (Story), amber (Art) 축구재능 다 내꺼 October 2023
An Unexpected Engagement Haesa (Story), Honghong (Art) 뜻밖의 청혼 February 2024
Aristité was Blessed with a Curse Jegwajeppyeo (Story), Gahyang (Art) 저주가 저주가 아닌 게 저주 October 2022
As If Love Doesn't Exist carbo (Story), Haedam Kim (Art) 사랑은 없는 것처럼 January 2023
Ashtarte Andaon (Story), SOON (Art) 아슈타르테 July 2022
Assassin's Creed: Forgotten Temple ARC (Story), Tabii (Art) 어쌔신 크리드 - 잊혀진 사원 April 2023
Athena Complex Kaisar (Story & Art) 아테나 컴플렉스 June 2016
Auto Hunting With My Clones Mongsik (Story), Opal (Art) 분신으로 자동사냥 September 2022
Aza Usaesae (Story & Art) 아사 December 2021
Baby Tyrant Huin Lee (Story), Awon (Art) 베이비 폭군 February 2023
Bad Boy Dooms (Story & Art) 나쁜사람 August 2020
Bad Ending Maker Jaeyeong Shim (Art), Garam Ryueun (Story) 배드 엔딩 메이커 June 2023
Bastian AhBin (Art), Solche (Story) 바스티안 January 2023
Beast Burn Yoon-seonsaeng (Story & Art) 비스트번 December 2022
Beautiful Gunbari Seoli (Story), Sung-Won Yoon (Art) 뷰티풀 군바리 February 2015
Becoming the Obsessive Male Lead's Ex-Wife Perzel (Story), Kkulsaenggang (Art) 집착남주의 전부인이 되었습니다 August 2023
Beloved by My In-Laws Gyeoni (Art), So-jung Tae (Story) 사랑받는 시집살이 May 2023
Best Teacher Baek Ganjjajang (Story), Oribori (Art) 일타강사 백사부 October 2021
Big Spender in a Busted Game Murutt (Story & Art) 망겜의 현금술사 June 2023
Bloodhound's Regression Instinct Acro (Story), Studio W (Art) 사냥개의 회귀본능 November 2023
Born as the Second Daughter New Gungding Pangpang (Story), Wonchang Yong (Art) 두 번째 딸로 태어났습니다 May 2022
Boundless Ascension Seonun (Story), 2 Sarang (Art) 나 혼자 특성빨로 무한 성장 December 2022
Boy-Friend's Rule Doyun Lee (Story & Art) 남사친의 법칙 April 2023
Bug Eater Iryuk (Story & Art) 버그이터 May 2022
Call Me the Devil Ante (Story), Sseona (Art) 악마라고 불러다오 April 2022
Castle 2: Pinnacle Jeong Yeon (Story & Art) 캐슬2:만인지상 March 2023
Change Me Jiho Lee (Story), Hotti (Art) 나를 바꿔줘 September 2019
Charming the Duke of the North
Children of Vamfield by Dark Moon
Chronicles of the Demon Faction
Cleric of Decay
Corpse Knight Gunther
Couple Breaker
Cross My Heart and Hope to Die
Cry for Me, Crown Prince
Cry, or Better Yet, Beg
Daily JoJo
Dead Queen
Dear Nemesis
Death God
Descended from Divinity
Designated Bully
Devil Returns to School Days Sancheon (Story), Siwon (Art) 악의 등교 April 2023
Devil's Wish Zigozi9 (Story), Muneki (Art) 악마의 소원 September 2023
Divine Delivery Badanangja (Story), Jaemkkyu (Art) 신들의 배달기사 April 2024
Divorce Is Easy, but Love Is Hard Palgarak (Art), Juicylincy (Story) 이혼은 쉬운데, 연애는 어렵다 April 2023
Divorcing My Tyrant Husband Yunha Oh (Story), Josala (Art) 폭군 남편과 이혼하겠습니다 July 2022
Don't Be Carelessly Kind Ryuhwa (Art), Saera Yoo (Story) 함부로 친절하지 말라 February 2024
Doom Breaker Cheongdam (Story & Art) 투신전생기 June 2021
Double Click Subong Park (Story & Art), Janghun Kim (Story) 더블클릭 August 2021
Dream of Learning Euaeng (Story & Art) 학식의 꿈 November 2023
Dreaming Freedom 2L (Story & Art) 꿈에서 자유로 December 2021
Drug Devourer Aro (Story), Ben (Art) 약빨이 신선함 October 2022
Dungeon Athlete Dobedobe (Story), Chaejong (Art) 헬스던전 September 2022
Eleceed Hye-Jin Kim (Art), Jae-Ho Son (Story) 일렉시드 October 2018
Elegant Desire Jong Geon Kim (Story & Art) 우아한 욕망 July 2023
Emperor Hunt Kan (Story & Art) 황제사냥 September 2022
Enrolling in the Transcendent Academy Dupachitapa (Story), Kkyujeanne (Art) 초월자 학원의 수강생이 되었다 July 2022
Escort Warrior Hyung Geun Cho (Story), Inho Kim (Art) 장씨세가 호위무사 May 2019
Extraordinary Attorney Woo Yuil (Story), Hwaumjo (Art) 이상한 변호사 우영우 July 2022
Eyes Summer Jeong (Story & Art) 아이즈 March 2021
Fallen to Paradise Wonderdream (Story), Yoonju (Art) 추락한 곳은 낙원 October 2023
Foam of the Sea Ratte (Story & Art) 파도의 포말 October 2023
For My Derelict Favorite Seonyu Kim (Story), Kimyong (Art) 버려진 나의 최애를 위하여 May 2022
For Snow White Gyoul Chan (Story), Kimhya (Art) 백설을 위하여 October 2022
For the Queendom Roseong (Story & Art) 포 더 퀸덤 June 2023
For the Third Time Got-nyeo (Story), Naranara (Art) 첫날밤만 세 번째 December 2022
Foreigner on the Periphery Frost (Story), Bukguk Neoguri (Art) 변방의 외노자 September 2021
From a Knight to a Lady Hyerim Sung (Story), Ink. (Story & Art) 그 기사가 레이디로 사는 법 March 2021
From Morning to Night Jieun Son (Story & Art) 아침을 지나 밤으로 September 2020
Garbage Time 2 Sajang (Story & Art) 가비지타임 March 2019
Genius Corpse-Collecting Warrior Koramel (Story), Jingyu Choi (Art) 망겜의 시체줍는 천재전사 December 2023
Get Schooled Chae, Yongtaek (Story), Garam Han (Art) 참교육 October 2020
Girl Under Trial Rusena (Story), Borocom (Art) 소녀재판 April 2020
God Jangsan Tiger Ryoung (Story), Seoru (Art) かみ장산범 July 2023
God's Gambit Hwangdong (Story), Bisamong (Art) 신은 주사위 놀이를 하는가? October 2023
Guardian Girl MJ (Story & Art) 수호소녀 March 2024
Hand Over the Money! Eunryu (Story), Doneuk (Art) 돈내놔 June 2023
Hanlim Gym Hyeseong (Story), Sukjae Lee (Art) 한림체육관 May 2020
Hardcore Leveling Warrior: Earth Game Sehoon Kim (Story & Art) 열렙전사 3부 September 2023
Hawar in the Winter Garden Minato (Story), Raret (Art) 겨울 정원의 하와르 November 2022
Heavenly Grand Archive's Young Master Hyeonyeong Kim (Story), Beomchaban (Art) 천화서고 대공자 January 2023
Hectopascal Buffering (Story), Seonggeun Gil (Art) 헥토파스칼 August 2022
Hellcraft Narack (Story), Yeong-Gi (Art) 헬크래프트 September 2022

Completed series[edit]

There are currently 540 manhwa titles being completed in Webtoon.

Series title Author(s) Korean name Ch. Release date and end date
"Dam" in the Forest Da-hong (Story & Art) 숲속의 담 131 December 23, 2019June 20, 2022
#Killstagram Ryoung (Story & Art) ひと스타그램 99 March 22, 2019June 18, 2021
'Til Debt Do Us Part Flowbee (Story), Janggreen (Art) 달콤살벌한 부부 72 September 14, 2020December 27, 2021
100 Hyeong Eun (Story), Yunyeol Choi (Art) 100 50 October 21, 2021September 26, 2022
10th Dimension Boys Cutbu (Story & Art) 소년들은 무엇을 하고 있을까 124 January 16, 2014October 30, 2014
11 of Me Jiae Go (Story), Jaeyeong Yeong (Art) 11me 31 February 13, 2020August 14, 2020
2 People WONDER (Story & Art) 2인용 인간 24 May 19, 2018March 13, 2020
2015: Space Series Eui-Chul Shin (Story), Currygom (Story & Art), Sini (Story), Hyeono (Art), joana (Story & Art), Cosmos (Story), VAN.J (Art), Dong-geun Joo (Story & Art), Yunchang Lee (Story & Art), Jin-Soo Bae (Story & Art), Kyeongjun Kim (Art), Taebal (Story), Seungchan Lee (Story & Art), Sangmin Kim (Story & Art), Moraeingan (Story & Art) 2015 우주특집 단편 14 January 1, 2015February 16, 2015
28th Century Superfan Cutbu (Story & Art) 이십팔세기 광팬 103 September 16, 2022August 22, 2023
3 Level Combination Il-Kwon Ha (Story & Art) 3단합체김창남 25 July 4, 2008December 19, 2008
3-Second Strip Jin-Soo Bae (Story & Art) 하루 3컷 1333 December 31, 2014August 24, 2018
30 Minutes With You Iondo (Story & Art) 걸어서 30분 213 September 22, 2017December 2, 2021
7Fates: Chakho 7FATES: CHAKHO 53 January 11, 2022March 10, 2023
A Bitch and a Punk Sangha (Story & Art) 연놈 371 December 8, 2015February 21, 2023
A Bittersweet Life Dong-Gun Lee (Story & Art) 달콤한 인생 161 September 30, 2011April 25, 2013

Adaptations[edit]

Other media into webtoons[edit]

Some webtoons on the platform are adaptations of YA novels, including:

  • Renée Ahdieh's The Wrath & the Dawn
  • Rebecca Schaeffer's Not Even Bones
  • Hanna Alkaf's The Weight of the Sky
  • Victoria Lee's The Fever King
  • Nicki Pau Preto's Crown of Feathers

Many South Korean webtoons on the platform are adaptations of web novels, including titles such as:

On June 23, 2021, it was announced that 2018 film On Your Wedding Day will be adapted into a webtoon, to be serialized on webtoon platforms Naver and Kakao.[85]

A webtoon based on TV series Our Beloved Summer is a prequel about the high school days of the two main characters of the TV series (Choi Woong and Kuk Yeon-su).[86]

Korean drama Extraordinary Attorney Woo has also been adapted as a webcomic on Webtoon.[87][88][89]

Batman: Wayne Family Adventures, a series based on the Batman family from DC Comics began serialization in September 2021.[90]

Webtoons into other media[edit]

Published format (English)[edit]

Space Boy was published in paperback by Dark Horse Books.[91]

Hooky was published in paperback by Clarion Books.[92]

Lore Olympus was published in paperback by Random House Worlds.[93]

Yen Press, via its imprint Ize Press, has collected and published several other of Webtoon's titles as paperbacks, including:

Rocketship Entertainment has collected and published several of Webtoon's titles, including:

Webtoon, after its acquisition of Wattpad, announced in 2021 a new imprint, Webtoon Unscrolled.[106][107][108] Through it, Webtoon will be publishing print editions of its own titles, including:

Webtoon has begun serializing other titles. In 2021, they announced that the popular webcomic Lore Olympus would be adapted as a series of print graphic novels, published by Del Rey Books. Volumes 1, 2, and 3 of the print adaptation were published on Nov 2, 2021, July 5, 2022, and Oct 11, 2022, respectively, with all three reaching No. 1 on The New York Times Best Seller list. Volume 4 published on June 6, 2023, and Volume 5 will be released on October 3, 2023.[113]

In October 2022, Webtoon launched Yonder, a serialized fiction app where readers can purchase and read one chapter at a time. At the time of launch, Yonder offered more than 700 titles as a part of a carefully curated collection.[114]

Film and animation[edit]

Various movies, Korean dramas, animated series, and video games have been produced based on webtoons released on Naver Corporation's service. According to JunKoo Kim in 2014, "a total of 189 books, videos and games based on Naver webtoons have either been produced or are in the process of being made."[18] However, Line Webtoon's first entry of video content in the United States came in 2016, in the form of an animated film based on Noblesse.[115]

On November 7, 2016, Air Seoul announced that it had collaborated with Line Webtoon to produce pre-flight safety demonstration videos. Some of the works featured in these include Denma, The Sound of Heart, and Noblesse.[116]

In July 2019, Webtoon produced their first promotional animated short series from one of their exclusive originals, My Giant Nerd Boyfriend.[117] A second set of promotions, from the work Let's Play, was released in September 2019.[118]

In October 2019, Crunchyroll revealed on Instagram that it would be collaborating with Webtoon to release animated series based on selected webtoons as a part of its "Crunchyroll Originals" project. In February 2020, Crunchyroll announced that Noblesse, Tower of God, and The God of High School were chosen for later release.[119]

A growing body of Webtoon adaptations now regularly stream on Netflix, Disney+, Crunchyroll, and other platforms. In fall 2022 Netflix saw strong performance for an adaptation of Lookism, and Disney+ released an adaptation of Connect from acclaimed director Takashi Miike. Webtoon subsidiary Wattpad Webtoon Studios has multiple series in development, including an adaptation of A Rasen's Gremoryland, with Vertigo Entertainment, and an animated adaptation of Rachel Smythe's Lore Olympus in conjunction with The Jim Henson Company.[120]

Several webcomics that started on Webtoon have provided the source IP for popular TV and film adaptations launched by major streamers and distributors. For example, Netflix hit series All of Us Are Dead, Hellbound, and Sweet Home.[121]

List of adapted webtoons[edit]

Below is a list of Naver Webtoon titles adapted into television series, web series, and films.

Title Creator(s) Format Premiere Notes Reference
Welcome to Convenience Store
(와라! 편의점)
Ji Kang-min Animated series January 17, 2012 Broadcast on Tooniverse [122]
The Cliff
(절벽귀)
Oh Seong-dae Omnibus film June 5, 2013 Adapted in the first episode [123]
Fashion King
(패션왕)
Kim Hee-min Film November 6, 2014 YLAB, Nomad Films [124]
Dr. Frost
(닥터 프로스트)
Lee Jong-beom TV series November 23, 2014 Broadcast on OCN [125][126]
Orange Marmalade
(오렌지 마말레이드)
Seok-woo TV series May 15, 2015 Broadcast on KBS2 [127][128]
We Broke Up
(우리 헤어졌어요)
Ryu Chae-rin Web series June 29, 2015 Broadcast on Naver TV and YouTube [129][130]
Noblesse
(노블레스)
Son Je-ho and Lee Kwang-su Animation December 4, 2015 DVD release by Woongjin Thinkbig Funnism [131]
ONA February 4, 2016 Crunchyroll release [132]
Anime October 7, 2020 [133][134]
Cheese in the Trap
(치즈인더트랩)
Soonkki TV series January 4, 2016 Broadcast on tvN [135][136][137]
Film March 14, 2018 Exclusive premiere in CGV theaters [138]
Lucky Romance
(운빨로맨스)
Kim Dal-nim TV series May 25, 2016 Broadcast on MBC [139]
Let's Fight, Ghost
(싸우자귀신아)
Im Man-sup TV series July 11, 2016 Broadcast on tvN [140][141][142]
The Sound of Your Heart
(마음의 소리)
Jo Seok Web series November 7, 2016 Broadcast on Naver TV and KBS2 [143]
ONA September 20, 2018 Naver Webtoon YouTube Channel release
Web Series October 29, 2018 Netflix release [144]
Tales of the Unusual
(기기괴괴)
Oh Seong-dae TV special April 29, 2017 Adapts short story My Wife's Memories in an episode [145]
ONA February 21, 2019 Naver Webtoon YouTube Channel release
Animated Film September 9, 2020 Adapts the short story Beauty Water [146][147]
Do It One More Time
(한번 더 해요)
Hong Seung-pyo and Kim Hye-yeon TV series October 13, 2017 Broadcast on KBS2 [148][149][150]
unTOUCHable
(언터처블)
massstar Web series November 20, 2017 Broadcast on Sohu TV [151]
Along with the Gods
(신과함께)
Joo Ho-min Film December 20, 2017 Realies Pictures, Dexter Studios [152]
Film August 1, 2018 [153]
Student A
(여중생 A)
Heo 5 Pa 6 Film June 20, 2018 Lotte Entertainment [154]
Girls of the Wild's
(소녀더와일즈)
Hun and Zhena TV series July 23, 2018 Broadcast on Hunan TV [155]
My ID is Gangnam Beauty!
(내 ID는 강남미인!)
Ki Maeng-gi TV series July 27, 2018 JTBC release [156][157][158][159][160]
Thailand TV series 2024 GMM25 release [161]
Before We Knew It
(文学ぶんがく処女しょじょ)
Nakano Mayaka TV series September 9, 2018 Broadcast on MBS and TBS [162][163]
Tale of Fairy
(계룡선녀전)
Dol Bae TV series November 5, 2018 Broadcast on tvN [164]
A Fake Affair
(偽装ぎそう不倫ふりん)
Higashimura Akiko TV series July 10, 2019 Broadcast on Nippon TV [165]
Hell Is Other People
(타인은 지옥이다)
Kim Yong-ki TV series August 31, 2019 Broadcast on OCN [166][167][168]
Pegasus Market
(쌉니다 천리마마트)
Kim Gyu-sam TV series September 20, 2019 Broadcast on tvN [169][170][171]
Lookism
(외모지상주의)
Pak Tae-jun Web series September 26, 2019 Broadcast on Tencent Video [172]
Web animation December 8, 2022 Netflix release [173]
The Tale of Nokdu
(녹두전)
Hye Jin-yang TV series September 30, 2019 Broadcast on KBS2 [174]
Eggnoid Archie the RedCat Film December 5, 2019 No US release yet [175][176][177]
Welcome
(어서와)
Go A-ra TV series March 25, 2020 Broadcast on KBS2 [178][179]
Tower of God
(신의 탑)
SIU Anime April 1, 2020 Crunchyroll release [180][181]
Odd Girl Out
(소녀의 세계)
Morangji Web series April 22, 2020 Broadcast on Naver TV, V LIVE, and YouTube [182]
Boy and Girl Straight Out of Cartoon
(만찢남녀)
Nimni Web series June 25, 2020 Broadcast on YouTube and MBC [183][184]
The God of High School
(갓 오브 하이스쿨)
Park Yong-je Anime July 6, 2020 Crunchyroll release [185][186][181][187]
Love Revolution
(연애혁명)
232 Web series September 1, 2020 Broadcast on KakaoTV and Naver SERIES [188][189]
Marry Me!
(マリーミー!)
Miku Yuki TV series October 3, 2020 Broadcast on TV Asahi and ABC TV [190][191]
True Beauty
(여신강림)
Yaongyi TV series December 9, 2020 Broadcast on tvN [192][193][194]
Sweet Home
(스위트홈)
Kim Carnby and Hwang Young-chan Web series December 18, 2020 Netflix release [195][196][197][198]
My Roommate Is a Gumiho
(간 떨어지는 동거)
Na TV series May 26, 2021 Broadcast on tvN [199]
Nevertheless
(알고있지만)
Jung Seo TV series June 19, 2021 Netflix release [200]
Yumi's Cells
(유미의 세포들)
Lee Dong-gun TV series September 17, 2021 tvN and TVING release [201]
Animated film April 3, 2024 Produced by Locus Corporation (a.k.a. Sidus Animation Studios) [202]
Hellbound
(지옥)
Yeon Sang-ho and Choi Kyu-seok TV series November 19, 2021 Adaptation of animations by Yeon Sang-ho.
Netflix release
[203]
A DeadbEAT's Meal
(백수세끼)
Cheese Web series December 10, 2021 TVING and NaverTV release [204]
All of Us Are Dead
(지금 우리 학교는)
Joo Dong-geun TV series January 28, 2022 Netflix release [205][206]
Love and Leashes
(모럴센스)
Gyeoul Film February 11, 2022 [207]
Tomorrow
(내일)
Llama TV series April 1, 2022 MBC TV and Netflix release [208][209]
My Daughter is a Zombie
(좀비딸)
Lee Yun-chang Animated series April 3, 2022 EBS and Naver SeriesOn release [210]
Annarasumanara
(안나라수마나라)
Ha Il-kwon TV series May 6, 2022 Netflix release [211]
Code Helix Nikki Dibya Wardhana and Bryan Arfiandy Web series June 15, 2022 SinemArt and Nyra Studio [212][213]
Moon You
(문유)
Cho Seok Chinese film July 29, 2022 [214][215]
Seasons of Blossom
(청춘 블라썸)
HONGDUCK and NEMONE TV series September 21, 2022 Wavve release [216]
Animated series 2024 [217]
The Golden Spoon
(금수저)
HD3 TV series September 23, 2022 MBC TV release [218]
Connect
(커넥트)
Shin Dae-sung TV series December 7, 2022 Disney+ release [219][220]
Unlock My Boss
(사장님을 잠금해제)
Park Seong-hyun TV series December 7, 2022 ENA release [221]
Island
(아일랜드)
Youn In-wan and Yang Kyung-il TV series December 30, 2022 TVING release [222]
Romance 101
(바른연애 길잡이)
Namsoo TV series January 1, 2023 TV Asahi release [223]
Duty After School
(방과 후 전쟁활동)
Ha Il-kwon TV series March 31, 2023 TVING release [224]
The Ghost of Oksu Station
(옥수역 귀신)
Horang Film April 19, 2023 Adaptation of one of stories in webtoon Horang's Nightmare [225][226]
The Girl Downstairs
(이두나!)
Min Song-a Chinese animation April 20, 2023 Bilibili release [227]
TV series October 20, 2023 Netflix release [228]
Black Knight
(택배기사)
Lee Yun-kyun TV series May 12, 2023 [229]
Bloodhounds
(사냥개들)
Jeong Chan TV series June 9, 2023 [230]
See You in My 19th Life
(이번 생도 잘 부탁해)
Lee Hey TV series June 17, 2023 tvN and Netflix release [231]
Mask Girl
(마스크걸)
Mae-mi, Hee-se TV series August 18, 2023 Netflix release [232]
Possessed
(빙의)
Fresh and Kim Hong-tae Film September 29, 2023 CJ Entertainment [233]
A Good Day to be a Dog
(오늘도 사랑스럽개)
Lee Hey TV series October 11, 2023 MBC TV release [234]
Vigilante
(비질란테)
CRG and Kim Gyu-sam TV series November 8, 2023 Disney+ release [171][169][235]
Death's Game
(이제 곧 죽습니다)
Lee Won-sik and Ggulchan TV series December 15, 2023 TVING release [236]
A Killer Paradox
(살인자ㅇ난감)
Kkomabi TV series February 9, 2024 Netflix release [237]
Pyramid Game
(피라미드 게임)
Dalgonyak TV series February 29, 2024 TVING release [238]
Chicken Nugget
(닭강정)
Park Ji-dok TV series March 15, 2024 Netflix release [239]
Viral Hit
(싸움독학)
Pak Tae-jun and Kim Jung-hyun Anime April 11, 2024 [240]
Money Game
(머니게임)
Bae Jin-soo TV series May 17, 2024 Netflix release [241][242]
Pie Game
(파이게임)
Jeong Nyeon
(정년이)
Seo Ireh and Namon TV series 2024 [243]
No Home
(집이 없어)
Wannan Animated series 2024 Laftel release [244]
Terror Man
(테러맨)
Han Dong-woo and Ko Jin-ho Animated series TBA TVING release [245]
Nano List
(나노리스트)
MIN SONGA Animated series TBA [246]
Study Group
(스터디그룹)
Shin Hyung-wuk and Ryu Seung-yeon TV series TBA [247]
Spirit Fingers
(스피릿 핑거스)
Han Kyoung-chal TV series TBA [248]
Reawakened Man
(부활남)
Chae Yong-taek and Kim Jae-han Film TBA [249][250]
Plaza Wars
(광장)
Oh Se-hyung and Kim Gyun-tae TV series TBA [251]
This Life to the Next
(고인의 명복)
Jo Joo-hee and Yuno TBA TBA [252]
Batman: Wayne Family Adventures CRC Payne TV series TBA [253][254]
Gosu
(고수)
Ryu Gi-un and Mun Jeong-hoo Anime TBA [255]
The Boxer
(더 복서)
Jung Ji-hoon Animated series TBA [256]
Senpai is an Otokonoko
(先輩せんぱいはおとこのこ)
Pom Anime TBA [257][258]
1 Second
(1초)
Sini and Kwang-woon TV series TBA Disney+ release [259]
Get Back
(겟백)
Seyoon TV series TBA [259]
Whale Star: The Gyeongseong Mermaid
(고래별)
Na Yoonhee TV series TBA [260]
The Year We Turned 29
(아홉수 우리들)
Lady Watermelon TV series TBA [261]
Mirae's Antique Shop
(미래의 골동품 가게)
Gu A-jin Animated series TBA [262]

Awards and nominations[edit]

Year Award Category Nominee Author(s) Result Ref
2017 Ringo Awards Fan Favorite Villain Arlo, from unOrdinary uru-chan Won [263]
Best Humor Comic Adventures of God Teo and Corey Nominated
Blue Chair Shen Nominated
Best Webcomic Siren's Lament instantmiso Nominated
The Red Hook Dean Haspiel Won
unOrdinary uru-chan Nominated
2018 Eisner Awards Best Webcomic Brothers Bond Kevin Grevioux and Ryan Benjamin Nominated [264]
Ringo Awards Fan Favorite Hero Mags, from Assassin Roommate Monica Gallagher Won [265]
Fan Favorite Villain Arlo, from unOrdinary uru-chan Won
Fan Favorite New Series I Love Yoo Quimchee Won
Fan Favorite Publisher Line Webtoon Won
Best Humor Comic Boyfriend of the Dead Ushio Nominated
My Giant Nerd Boyfriend fishball Nominated
Best Webcomic 1000 Chuck Brown and Sanford Greene Won
I Love Yoo Quimchee Nominated
Siren's Lament instantmiso Nominated
War Cry Dean Haspiel Nominated
2019 Eisner Awards Best Webcomic Lavender Jack Dan Schkade Nominated [266]
Let's Play Mongie Nominated
Lore Olympus Rachel Smythe Nominated
Ringo Awards Fan Favorite Hero Clove, from Toaster Dude soaporsalad Won [267]
Fan Favorite New Series Luff Arechan Won
Best Humor Comic Bluechair Shen Nominated
Love Advice from the Great Duke of Hell unfins Nominated
Best Webcomic Age Matters Enjelicious Nominated
Lavender Jack Dan Schkade Nominated
Luff Arechan Nominated
Nothing Special Katie Cook Nominated
2020 Eisner Awards Best Webcomic Third Shift Society Meredith Moriarty Nominated [268]
Ringo Awards Fan Favorite Hero Clove, from SubZero Junepurrr Won [269]
Fan Favorite Villain John, from unOrdinary uru-chan Won
Best Webcomic The Croaking echorise Nominated
Lore Olympus Rachel Smythe Nominated
SubZero Junepurrr Nominated
2021 Eisner Awards Best Webcomic The Kiss Bet Ingrid Ochoa Nominated [270]
Harvey Awards Digital Book Lore Olympus Rachel Smythe Won [271]
Ringo Awards Fan Favorite Hero Persephone, from Lore Olympus Rachel Smythe Won [272]
Fan Favorite Villain Emma, from My Deepest Secret Hanza Art Won
Fan Favorite New Series Midnight Poppy Land Lilydusk Won
Best Series Lore Olympus Rachel Smythe Nominated
My Deepest Secret Hanza Art Nominated
Best Webcomic Midnight Poppy Land Lilydusk Nominated
Shiloh Kit Trace and Kate Flynn Nominated
Best Humor Webcomic Cursed Princess Club LambCat Nominated
2022 Eisner Awards Best Webcomic Batman: Wayne Family Adventures CRC Payne and StarBite Nominated [273][274]
Lore Olympus Rachel Smythe Won
Harvey Awards Best Digital Book Everything Is Fine Mike Birchall Nominated [275]
Lore Olympus Rachel Smythe Won
Ringo Awards Fan Favorite New Series Clinic of Horrors Merryweather and PokuriMio Won [276][277]
Best Webcomic Archie Comics: Big Ethel Energy Keryl Brown Ahmed and Siobhan Nominated
Batman: Wayne Family Adventures CRC Payne and StarBite Nominated
Let's Play Mongie Nominated
Lore Olympus Rachel Smythe Won
Best Humor Webcomic Love Advice from the Great Duke of Hell unfins Nominated
2023 Eisner Awards Best Webcomic Lore Olympus Rachel Smythe Won [278]
Harvey Awards Best Digital Book Everything Is Fine Mike Birchall Nominated [279][280]
Lore Olympus Rachel Smythe Won
Ringo Awards Fan Favorite Villain Adam, from The Guy Upstairs Hanza Art Won [281][282]
Fan Favorite New Series Nevermore Kate Flynn and Kit Trace Won
Best Webcomic The Guy Upstairs Hanza Art Nominated
I Love Yoo Quimchee Nominated
Lore Olympus Rachel Smythe Won
Best Humor Webcomic Finding Fiends LizardxLizard Nominated
Live with Yourself! Shen and David J Catman Nominated
Vampire Husband Scragony Nominated

See also[edit]

Footnotes[edit]

  1. ^ Naver Webtoon in Korean; Line Manga in Japanese; Dongman Manhua and Webtoon in Chinese; Webtoon in English, French, German, Indonesian, Spanish, Thai, and Xhosa

References[edit]

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External links[edit]