Tong Ren Tang
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Tongrentang sign board at the Beijing headquarters | |
Native name | |
---|---|
Romanized name | Tóngréntáng |
Company type | Public |
SSE: 600085 | |
Industry | Pharmaceutical |
Founded | 1669 |
Founder | Yue Xianyang |
Headquarters | Beijing , China |
Revenue | 396,750,300,000 renminbi (2018) ![]() |
Website | www |
![](https://upload.wikimedia.org/wikipedia/commons/thumb/a/a7/Beijing_Tongrentang_headquarters_at_Chongwenmen_%2820221028154051%29.jpg/200px-Beijing_Tongrentang_headquarters_at_Chongwenmen_%2820221028154051%29.jpg)
Tong Ren Tang (TRT; Chinese:
History
[edit]In 1669, the eighth year of the reign of the Kangxi Emperor in the Qing dynasty (1644-1911), Tong Ren Tang was established in Beijing by Yue Xianyang who served as a senior physician at the Qing imperial court. In 1702, the company relocated from Beijing to the address from which it has operated ever since. In 1723, Tong Ren Tang was appointed the sole supplier of herbal medicines to the imperial court by the Yongzheng Emperor and remained in that position until the collapse of the Qing dynasty in 1911. In 1924, the company Tiger Bone Wine was awarded at the Leipzig Trade Fair, making the product the most popular type in commerce.[2]
Modern development
[edit]Like many older Chinese companies, Tong Ren Tang has struggled to adapt to market changes. In recent years, Tong Ren Tang has modernized its facilities, and changed its trade name to Tongrentang. It remains one of the oldest surviving brand names for traditional Chinese medicine, and has wide name recognition among Chinese and Asians worldwide. It is also one of the world's largest TCM companies, with products sold in countries all over the world.
Hutchison Whampoa Ltd. invested in Tong Ren Tang Technologies in 2000 by subscribing six million shares in the company. Page 17 of Prospectus[3] Hutchison Whampoa Ltd., previously had two joint ventures with Tong Ren Tang.[4] Page 6 of Prospectus[5]
In October 2007, Tong Ren Tang and an American company called Greater China Corporation jointly announced the formation of a partnership under the name Tong Ren Tang Wellness Corporation to "develop spa-like wellness centers that will provide treatments and products based upon China's famous TongRenTang herbal medicines. These will include acupuncture, massage, acupressure, tuina, tai chi, qigong, reflexology, and many other oriental treatments as well as a full line of herbal foods and health products".[6]
In 2020, the company began to expand into a chain coffee business, which turned part of the drugstore into a coffee shop, selling coffee and milk tea with herbs. This business is called "ZhiMa Health". The company aims to attract young consumers back to the traditional Chinese medicine market through Zhima Health.[7] This service is only available in Beijing for the time being.
Intellectual property
[edit]Tong Ren Tang products are often counterfeited both inside and outside China. China's Ministry of Commerce notes that "Tong Ren Tang...and others have had their names and brands illegally registered by other Chinese and overseas manufacturers, resulting in a predicament in exports, multinational exchanges, and potential economic losses."[8]
References
[edit]- ^ "Certification of China Timed-honored Brand GuangYuYuan". zhlzh.mofcom.gov.cn. China's Ministry of Commerce. Retrieved 27 September 2017.
- ^ "
即 將 消失 在 歷史 長 河中 的 一 款藥酒 ——虎 骨 酒 鑒賞". PTT News. 22 August 2018. - ^ "Archived copy" (PDF). Archived from the original (PDF) on 2018-11-06. Retrieved 2018-11-06.
{{cite web}}
: CS1 maint: archived copy as title (link) - ^ "and Hutchison co-operates in TCM venture".
- ^ "Archived copy" (PDF). Archived from the original (PDF) on 2018-11-06. Retrieved 2018-11-06.
{{cite web}}
: CS1 maint: archived copy as title (link) - ^ Greater China Corporation Forms TongRenTang Wellness Corporation.
- ^ Wang.XY (2020-07-22). "Tong Ren Tang, a traditional Chinese medicine brand, will enter the coffee chain". Panda!Yoo. Retrieved 2020-07-28.
- ^ Chinese companies learn to protect their IPR