Yokohama Rubber Company
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Native name | |
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Romanized name | Yokohama Gomu Kabushiki-gaisha |
Company type | Public K.K. |
TYO: 5101 | |
Industry | Manufacturing |
Founded | October 13, 1917 |
Headquarters | , |
Key people | Masataka Yamaishi (President, Chairman of the Board) |
Products | Tires, wheel, golf equipment |
Brands |
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Revenue | ![]() |
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Number of employees | 27,222 (as of December 2021) |
Website | www.y-yokohama.com |
![](https://upload.wikimedia.org/wikipedia/commons/thumb/a/aa/Yokohama_fender.png/220px-Yokohama_fender.png)
![](https://upload.wikimedia.org/wikipedia/commons/thumb/1/1c/Yokohama_ADVAN_Tires_WTCC_2006.jpg/220px-Yokohama_ADVAN_Tires_WTCC_2006.jpg)
The Yokohama Rubber Company, Limited (
The company has two manufacturing facilities in the United States: one in Salem, Virginia, and another in West Point, Mississippi.[2]
History
[edit]- 1917 - Established in Yokohama as
橫濱 護謨 製造 株式會社 (Yokohama Rubber Manufacturing Co., Ltd.), a joint venture between橫濱 電線 製造 (Yokohama Electric Cable Manufacturing Company, currently Furukawa Electric Co., Ltd.) and BF Goodrich Company.[3] - 1920 - Built a factory in Hiranuma, Yokohama. Installed US-made refining equipment and manufacturing equipments. Started manufacturing rubber belts, tires, hoses, etc.[3] (At this time, tires of this company are sold in Japan under the "Goodrich" brand)
- 1929 - Built a new Yokohama Factory in Heian-cho, Tsurumi-ku, Yokohama.[3]
- 1937 - Changed the tire brand to "Yokohama".[3]
- 1942 - Built a rubber factory in Singapore.[3]
- 1943 - Built a factory in Mie prefecture.[3]
- 1946 - Built a factory in Mishima, Shizuoka Prefecture.[3]
- 1950 - Stocks listed on the Tokyo Stock Exchange and the Osaka Securities Exchange.
- 1963 - Company name changed from
横浜 護謨 製造 株式会社 (Yokohama Rubber Manufacturing Co., Ltd.) to横浜 ゴム株式会社 (Yokohama Rubber Company, Limited).[3] - 1964 - Built a factory in Shinshiro, Aichi Prefecture.[3]
- 1969 - Established Yokohama Tire Corporation in the United States.[3]
- 1974 - Launched the Yokohama Wheel brand.[4]
- 2007 - Established Yokohama India.[3]
- In 2016 Yokohama Rubber acquired farm tire maker Alliance Tire Group for $1.18 billion.[5]
- On March 25, 2022, Yokohama Rubber announced it would be acquiring Trelleborg Wheel Systems from Trelleborg for 2.1 billion euro ($2.31 billion), its largest acquisition to date.[5]
Sponsorship and motorsports
[edit]From 2015 to 2020, Yokohama was the main sponsor of Premier League football club Chelsea.[6]
Yokohama Tire sponsors the NBA teams the Boston Celtics and the San Antonio Spurs.[7]
![](https://upload.wikimedia.org/wikipedia/commons/thumb/3/34/2021_Nitro_Rallycross_-_RD1_Utah_%2851524178399%29.jpg/220px-2021_Nitro_Rallycross_-_RD1_Utah_%2851524178399%29.jpg)
Yokohama is the official tire supplier of the Super Formula Championship since 2016.[8] It was the official tire supplier of the Macau Grand Prix Formula 3 race from 1983 until 2019, with an exception in 2016, when Pirelli was chosen for the tire supplier that year.[9] The company was the supplier of the World Touring Car Championship and World Touring Car Cup from 2006 until 2019.
In the United States, Yokohama was a tire supplier in the American Le Mans Series, including PTG (from 2005 to 2009) and Alex Job Racing. It was the official tire supplier of the IMSA GT3 Cup Challenge.[10] It has also participated in Red Line Time Attack, Nitro Rallycross and Stadium Super Trucks.[11]
Logos
[edit]The Yokohama Rubber logo was first displayed in the Tokyo Asahi Shimbun newspaper in 1917. The company used it until 1977. Since that time, a modern logo has been used. Like the old logo, the new one is the first letter in the brand name, but the letter itself is more dynamic and expressive. A similar style logo is used by the Taiwanese tire company Nankang Rubber Tire.[12]
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Yokohama Tire company logo through 1976
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Yokohama Tire company logo since 1977
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Nankang Rubber Tire logo
Wheels
[edit]Under the Yokohama Wheel brand, Yokohama Rubber Co., Ltd. began making rims in 1974.[4] The Yokohama Wheel brand currently produces the Advan Racing wheel brand for performance and motorsport applications, the AVS brand for premium applications, and the Kreutzer brand for luxury applications.[13]
References
[edit]- ^ "Yokohama Rubber Co to buy Alliance Tire Group for $1.2 billion". The Economic Times. March 26, 2016. Retrieved June 17, 2020.
- ^ "Made in the USA". Yokohama Tire Corporation. Archived from the original on November 25, 2020.
- ^ a b c d e f g h i j k "
沿革 ".横浜 ゴム株式会社 /The Yokohama Rubber Co., Ltd. Archived from the original on February 3, 2024, "Company History". The Yokohama Rubber Co., Ltd. Archived from the original on January 16, 2024. - ^ a b "Yokohama Wheel". yokohamawheel.jp. Retrieved March 7, 2023.
- ^ a b Shizuka Tanabe (March 26, 2022). "Yokohama Rubber pursues biggest acquisition with $2.3bn Trelleborg deal". Nikkei Asia. Retrieved March 26, 2022.
- ^ "Yokohama Rubber to become Official Shirt Partner". Chelsea Football Club. February 27, 2015. Archived from the original on July 3, 2017.
- ^ "Yokohama continues NBA sponsorships". Modern Tire Dealer. December 30, 2008. Archived from the original on August 18, 2022.
- ^ "Super Formula Series Outline". Super Formula. Archived from the original on June 6, 2017.
- ^ "Yokohama Joins Macau Grand Prix 2009". Yokohama Tires. Archived from the original on March 14, 2012. Retrieved October 21, 2010.
- ^ "IMSA GT3 Cup Challenge by Yokohoma". imsachallenge.com. Archived from the original on December 23, 2011.
- ^ "Yokohama Tire Corporation Onboard as Stadium SUPER Trucks Series Sponsor". Yokohama Rubber Company. April 4, 2013. Retrieved January 12, 2021.
- ^ "About Yokohama Tires". Autoset. Retrieved November 11, 2020.
- ^ "Yokohama Wheel | All Brand List". www.yokohamawheel.jp. Retrieved March 7, 2023.
External links
[edit]![](https://upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/30px-Commons-logo.svg.png)
- Companies listed on the Tokyo Stock Exchange
- Companies listed on the Osaka Exchange
- Companies in the Nikkei 225
- Tire manufacturers of Japan
- Companies based in Kanagawa Prefecture
- Automotive companies of Japan
- Japanese brands
- Japanese companies established in 1917
- Automotive companies established in 1917
- Furukawa Group
- 1950s initial public offerings
- Golf equipment manufacturers
- Wheel manufacturers