next big thing

See also: Next Big Thing

English

Alternative forms

• Next Big Thing

Noun

next big thing (plural next big things)

1. The most recent fad or trend.
   • 2006, John Bradley Jackson, First, Best, Or Different: What Every Entrepreneur Needs to Know about Niche Marketing, →ISBN:

     The media spends most of its time telling us about the next big thing, while overlooking the power and the size of niche markets.

   • 2011, David Shapiro, Choosing the Right Thing to Do, →ISBN, page 126:

     As soon as we think we're satisfied, the next version of the next big thing comes along and suddenly, we're supposed to be starving again—even though we've barely touched what we have.

   • 2012, Issues in Patents and Intellectual Property, →ISBN:

     Bioabsorbable coronary stents--are these the next big thing in coronary angioplasty?

   • 2015, Richard Faulk, The Next Big Thing: A History of the Boom-or-Bust Moments That Shaped the Modern World, →ISBN:

     Even without media hype, there have been and always will be next big things.

   • 2023 November 4, Madhumita Murgia, Anna Gross, Cristina Criddle, “Summit exposes tensions over AI development despite emollient Chinese tone”, in FT Weekend, page 12:

     One politician present called the US land grab “inevitable”, adding: “AI is the next big thing, and no one is going to roll over and play dead and say, ‘You take over.’ China's not going to let that happen and certainly the US won't”.

2. Used other than figuratively or idiomatically: see next,‎ big,‎ thing.

Related terms

• last big thing