(Translated by https://www.hiragana.jp/)
Beauty | Hypebae

Beauty

Hypebeast. Driving Culture Forward

LP Giobbi on Making Music and Creating Change
Beauty

LP Giobbi on Making Music and Creating Change

Plus, the beauty buys she won’t tour without.

Anya Taylor-Joy and Deva Cassel Shine in Dior Beauty's Holiday Campaign
Beauty

Anya Taylor-Joy and Deva Cassel Shine in Dior Beauty's Holiday Campaign

‘Tis the season.

The Chocolate Cherry Hair Trend Is Here To Stay
Beauty

The Chocolate Cherry Hair Trend Is Here To Stay

Every celebrity from Zendaya to Dua Lipa is hopping on board with the viral trend.

Here's Your First Look at Rhode's New UK Pop-Up
Beauty

Here's Your First Look at Rhode's New UK Pop-Up

Open until October 20th.

Touchland Just Dropped a Limited-Edition Hello Kitty Hand Sanitizer
Beauty

Touchland Just Dropped a Limited-Edition Hello Kitty Hand Sanitizer

A berry bliss-ful celebration of the Sanrio character’s 50th anniversary.


Margot Robbie and Jacob Elordi's Chanel N°5 Campaign Is So Flirty
Beauty

Margot Robbie and Jacob Elordi's Chanel N°5 Campaign Is So Flirty

Directed by Oscar-nominated Luca Guadagnino, no less.

I Tried the It-Girl Facial and Now I Get the Hype
Beauty

I Tried the It-Girl Facial and Now I Get the Hype

I left looking like a glazed donut and feeling like I’d started a new skincare journey.

Liis’ New Fragrance Is Basically a Bakery in a Bottle
Beauty

Liis’ New Fragrance Is Basically a Bakery in a Bottle

Choux Choux is inspired by French pastries and terms of endearment.

Loop’s New Earplugs Are Made for Sleep
Beauty

Loop’s New Earplugs Are Made for Sleep

Meet Loop Dream.

Pattern Beauty’s New Hair Steamer Brings the Salon Experience Home
Beauty

Pattern Beauty’s New Hair Steamer Brings the Salon Experience Home

Say hello to hydration, and bye-bye to breakage.

Load More