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Playlisting favorites: Measuring platform bias in the music industry
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Playlisting favorites: Measuring platform bias in the music industry

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  • Aguiar, Luis
  • Waldfogel, Joel
  • Waldfogel, Sarah

Abstract

Platforms are growing increasingly powerful, raising questions about whether their power might be exercised with bias. While bias is inherently difficult to measure, we identify a context within the music industry that is amenable to bias testing. Our approach requires ex ante platform assessments of commercial promise – such as the rank order in which products are presented – along with information on eventual product success. A platform is biased against a product type if the type attains greater success, conditional on ex ante assessment. Theoretical considerations and voiced industry concerns suggest the possibility of platform biases in favor of major record labels, and industry participants also point to bias against women. Using data on Spotify curators’ rank of songs on New Music Friday playlists in 2017, we find that Spotify’s New Music Friday rankings favor independent-label music, along with some evidence of bias in favor of music by women. Despite challenges that independent-label artists and women face in the music industry, Spotify’s New Music curation appears to favor them.

Suggested Citation

  • Aguiar, Luis & Waldfogel, Joel & Waldfogel, Sarah, 2021. "Playlisting favorites: Measuring platform bias in the music industry," International Journal of Industrial Organization, Elsevier, vol. 78(C).
    • Handle: RePEc:eee:indorg:v:78:y:2021:i:c:s0167718721000588
    DOI: 10.1016/j.ijindorg.2021.102765
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    3. Jingtao Yi & Jiatao Li & Liang Chen, 2023. "Ecosystem social responsibility in international digital commerce," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 54(1), pages 24-41, February.
    4. Joan Calzada & Nestor Duch-Brown & Ricard Gil, 2021. "Do search engines increase concentration in media markets?," UB School of Economics Working Papers 2021/415, University of Barcelona School of Economics.
    5. Martin Peitz, 2023. "Governance and Regulation of Platforms," CRC TR 224 Discussion Paper Series crctr224_2023_480, University of Bonn and University of Mannheim, Germany.
    6. Gambato, Jacopo & Sandrini, Luca, 2023. "Not as good as it used to be: Do streaming platforms penalize quality?," ZEW Discussion Papers 23-032, ZEW - Leibniz Centre for European Economic Research.
    7. Alexandre Chirat, 2022. "Consumer sovereignty in the digital society," EconomiX Working Papers 2022-25, University of Paris Nanterre, EconomiX.
    8. Erdem Dogukan Yilmaz & Ivana Naumovska & Milan Miric, 2023. "Does imitation increase or decrease demand for an original product? Understanding the opposing effects of discovery and substitution," Strategic Management Journal, Wiley Blackwell, vol. 44(3), pages 639-671, March.

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    More about this item

    Keywords

    Online platforms; Platform power; Platform bias; Music streaming; Playlists;
    All these keywords.

    JEL classification:

    • J71 - Labor and Demographic Economics - - Labor Discrimination - - - Hiring and Firing
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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