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Content
October 2024, Volume 52, Issue 5
- 1263-1272 Addressing the greatest global challenges (UN SDGs) with a marketing lens
by Dhruv Grewal & Praveen K. Kopalle & John Hulland - 1273-1278 Shifting focus in the fight against core environmental challenges
by Gergana Y. Nenkov - 1279-1300 Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy
by Madhu Viswanathan & Arun Sreekumar & Srinivas Sridharan & Gaurav R. Sinha - 1301-1322 Consumer vulnerability dynamics and marketing: Conceptual foundations and future research opportunities
by Martin Mende & Tonya Williams Bradford & Anne L. Roggeveen & Maura L. Scott & Mariella Zavala - 1323-1342 Revitalizing educational institutions through customer focus
by Vikas Mittal & Jihye Jung - 1343-1365 The local environment matters: Evidence from digital healthcare services for patient engagement
by Ruba Aljafari & Franck Soh & Pankaj Setia & Ritu Agarwal - 1366-1390 Achieving social and economic sustainability through innovations in transformative services: A case of healthcare organizations in an emerging market
by Amalesh Sharma & Sourav Bikash Borah & Aditya Christopher Moses - 1391-1411 Marketing’s role in promoting dignity and human rights: A conceptualization for assessment and future research
by Cait Lamberton & Tom Wein & Andrew Morningstar & Sakshi Ghai - 1412-1430 The food production–consumption chain: Fighting food insecurity, loss, and waste with technology
by Dhruv Grewal & Abhijit Guha & Stephanie M. Noble & Kara Bentley - 1431-1451 Deploying artificial intelligence in services to AID vulnerable consumers
by Erik Hermann & Gizem Yalcin Williams & Stefano Puntoni - 1452-1474 Delivering affordable clean energy to consumers
by Praveen K. Kopalle & Jesse Burkhardt & Kenneth Gillingham & Lauren S. Grewal & Nailya Ordabayeva - 1475-1494 How lack of knowledge on emissions and psychological biases deter consumers from taking effective action to mitigate climate change
by Karen Page Winterich & Rebecca Walker Reczek & Tamar Makov - 1495-1512 Corporate sustainability research in marketing: Mapping progress and broadening our perspective
by Youngtak M. Kim & Neil T. Bendle & John Hulland & Michael D. Pfarrer - 1513-1530 The greenguard effect: When and why consumers react less negatively following green product failures
by Ali Tezer & Matthew Philp & Anshu Suri - 1531-1549 Mindful consumption: Its conception, measurement, and implications
by Sharad Gupta & Jagdish Sheth
July 2024, Volume 52, Issue 4
- 935-938 Bibliometric reviews—some guidelines
by John Hulland - 939-954 Beyond text: Marketing strategy in a world turned upside down
by Xin (Shane) Wang & Neil Bendle & Yinjie Pan - 955-975 Pairing up with anthropomorphized artificial agents: Leveraging employee creativity in service encounters
by Lexie Lan Huang & Rocky Peng Chen & Kimmy Wa Chan - 976-997 Brand transgressions: How, when, and why home country bias backfires
by Vasileios Davvetas & Aulona Ulqinaku & Constantine S. Katsikeas - 998-1017 When feeling powerless, we crave nostalgia: The impact of powerlessness on the preference for nostalgic products
by Sheng Bi & Jun Pang & Huan Chen & Andrew Perkins - 1018-1044 Service strategy’s effect on firm performance: A meta-analysis of the servitization literature
by Ashkan Faramarzi & Stefan Worm & Wolfgang Ulaga - 1045-1068 When the road is rocky: Investigating the role of vulnerability in consumer journeys
by Lynn Sudbury-Riley & Philippa Hunter-Jones & Ahmed Al-Abdin & Michael Haenlein - 1069-1085 The accessor effect: How (and for whom) renters’ lack of perceived brand commitment dilutes brand image
by Aaron J. Barnes & Tiffany Barnett White - 1086-1106 Multichannel discount spillover in B2B markets
by Andrew T. Crecelius & Justin M. Lawrence & Robert W. Palmatier & Jonathan Z. Zhang - 1107-1129 Brand warmth elicits feedback, not complaints
by Vivek Astvansh & Anshu Suri & Hoorsana Damavandi - 1130-1151 “Sorry about my manager”: Mitigating customer-facing adverse manager behaviors
by Jeff S. Johnson - 1152-1170 Short-Asking with Long-Encouraging (SALE): A simple method to increase purchase quantity
by Zoe Y. Lu & Christopher K. Hsee & Kaiyang Wu - 1171-1194 Recall environment and post-recall stock market response
by Amir Javadinia & Manpreet Gill & Satish Jayachandran - 1195-1215 Marketing capability and the turnaround of financially distressed firms
by Abhi Bhattacharya & Joseph Johnson & Ashkan Faramarzi & Niket Jindal & Ross W. Johnson - 1216-1239 Silently killing your panelists one email at a time: The true cost of email solicitations
by Alina Ferecatu & Arnaud Bruyn & Prithwiraj Mukherjee - 1240-1261 Platform-level consequences of performance-based commission for service providers: Evidence from ridesharing
by Orhan Bahadır Doğan & V. Kumar & Avishek Lahiri
May 2024, Volume 52, Issue 3
- 605-609 Introducing the ARTS framework: A tool for constructive re-inquiry
by Kelly Goldsmith & Jillian Hmurovic & Cait Lamberton - 610-633 Crossing incentive alignment and adaptive designs in choice-based conjoint: A fruitful endeavor
by Verena Sablotny-Wackershauser & Marcel Lichters & Daniel Guhl & Paul Bengart & Bodo Vogt - 634-652 How speaking versus writing to conversational agents shapes consumers’ choice and choice satisfaction
by David Schindler & Tobias Maiberger & Nicole Koschate-Fischer & Wayne D. Hoyer - 653-671 Research on sales and ethics: Mapping the past and charting the future
by Nathaniel N. Hartmann & Heiko Wieland & Brandon Gustafson & Johannes Habel - 672-694 Making new enemies: How suppliers’ digital disintermediation strategy shifts consumers’ use of incumbent offerings
by Nico Schauerte & Ricarda Schauerte & Maren Becker & Thorsten Hennig-Thurau - 695-714 How within-person research can extend marketing knowledge
by Dayle Childs & Nick Lee & John W. Cadogan & Belinda Dewsnap - 715-715 Correction: How within-person research can extend marketing knowledge
by Dayle Childs & Nick Lee & John W. Cadogan & Belinda Dewsnap - 716-735 Product recall effectiveness and consumers’ participation in corrective actions
by Sascha Raithel & Stefan J. Hock & Alexander Mafael - 736-761 Leveraging B2B field service technicians as a “second sales force”: How service situations affect selling activity and success
by Manuel Berkmann & Maik Eisenbeiss & Werner Reinartz & Nico Schauerte - 762-788 How do firms value sales career paths?
by Ali Reza Keshavarz & Dominique Rouzies & Francis Kramarz & Bertrand Quelin & Michael Segalla - 789-814 The effect of customer asset strategies on acquisition performance in business-to-government markets
by Shuai Yan & Ju-Yeon Lee & Brett W. Josephson - 815-834 Direct mail to prospects and email to current customers? Modeling and field-testing multichannel marketing
by Albert Valenti & Shuba Srinivasan & Gokhan Yildirim & Koen Pauwels - 835-858 Building effective inside-outside sales rep dyads: A collaboration perspective
by Huanhuan Shi & Shrihari Sridhar & Rajdeep Grewal - 859-891 Marketers on board: The influence of marketing-experienced board members (MEBMs) on firm innovativeness inputs and the moderating roles of CEO job characteristics
by Ben Lee & Shekhar Misra & Christophe Haon - 892-913 Customer behavior across competitive loyalty programs
by Farnoosh Khodakarami & J. Andrew Petersen & Rajkumar Venkatesan - 914-933 Stick to my guns: The impact of crowding on consumers’ responsiveness to sale promotions
by Linying (Sophie) Fan & Zhongqiang (Tak) Huang & Xing-Yu (Marcos) Chu & Yuwei Jiang
March 2024, Volume 52, Issue 2
- 261-283 A theory of sales system shocks
by Nathaniel N. Hartmann & Nawar N. Chaker & Bruno Lussier & Denis Larocque & Johannes Habel - 284-305 Co-creating educational consumer journeys: A sensemaking perspective
by Michael B. Beverland & Pınar Cankurtaran & Pietro Micheli & Sarah JS Wilner - 306-328 “Coopetition” in the presence of team and individual incentives: Evidence from the advice network of a sales organization
by Christian Homburg & Theresa R. Schyma (née Morguet) & Sebastian Hohenberg & Yashar Atefi & Robin-Christopher M. Ruhnau - 329-348 How product complexity affects consumer adoption of new products: The role of feature heterogeneity and interrelatedness
by Andreas Fürst & Nina Pecornik & Wayne D. Hoyer - 349-369 Effects of advertising and R&D on spillovers from a rival’s bankruptcy
by Niket Jindal & Rebecca J. Slotegraaf - 370-398 The time-varying effects of rhetorical signals in crowdfunding campaigns
by Masoud Moradi & Mayukh Dass & Dennis Arnett & Vishag Badrinarayanan - 399-425 Dynamic and global drivers of salesperson effectiveness
by Danny P. Claro & Carla Ramos & Robert W. Palmatier - 426-448 Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientation
by Malika Malika & Tanuka Ghoshal & Pragya Mathur & Durairaj Maheswaran - 449-469 Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances
by Jan Klostermann & Tobias K. Hinze & Franziska Völckner & Ann-Kristin Kupfer & Rouven Schwerdtfeger - 470-488 The impact of scarcity cues on purchase likelihood of art-infused products
by Mansi Gupta & Gopal Das & Felix Septianto & Henrik Hagtvedt - 489-511 Weathering the crash: Do customer-company relationships pay off during economic crises?
by Forrest V. Morgeson & Udit Sharma & Xiaoxu Wu Schultz & Anita Pansari & Ayalla Ruvio & G. Tomas M. Hult - 512-530 Does your demonstration tell the whole story? How a process mindset and social presence impact the effectiveness of product demonstrations
by Christine Ringler & Nancy J. Sirianni & Joann Peck & Anders Gustafsson - 531-553 Defining, and understanding commitment to, activity streaks
by Danny Weathers & T. Andrew Poehlman - 554-575 How marketers and consumers synchronize temporal modes to cocreate ritual vitality
by Tonya Williams Bradford & John F. Sherry - 576-598 Why and when to launch new products during a recession: An empirical investigation of the U.K. FMCG industry and the U.S. automobile industry
by M. Berk Talay & Koen Pauwels & Steven H. Seggie - 599-603 Get the picture? Using visuals to represent theory
by Dina Rasolofoarison & Cristel Antonia Russell
January 2024, Volume 52, Issue 1
- 1-22 Uncertainty marketing tactics: An overview and a unifying framework
by Aleksandra Kovacheva & Hristina Nikolova - 23-23 Correction to: Uncertainty marketing tactics: An overview and a unifying framework
by Aleksandra Kovacheva & Hristina Nikolova - 24-43 Access-based customer journeys
by Lez Trujillo-Torres & Eda Anlamlier & Laetitia Mimoun & Lagnajita Chatterjee & Delphine Dion - 44-74 Brand loyalty in the face of stockouts
by Uzma Khan & Alexander DePaoli - 75-96 Feeling the values: How pride and awe differentially enhance consumers’ sustainable behavioral intentions
by Li Yan & Hean Tat Keh & Kyle B. Murray - 97-118 Do consumers benefit from national-brand listings by hard discounters?
by Inge Geyskens & Barbara Deleersnyder & Marnik G. Dekimpe & Didi Lin - 119-139 Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth
by Tobias Maiberger & David Schindler & Nicole Koschate-Fischer - 140-163 Immunizing customers against negative brand-related information
by Omar Merlo & Andreas B. Eisingerich & Wayne D. Hoyer - 164-195 Investigating the disruptiveness of the sharing economy at the individual consumer level: How consumer reflexivity drives re-engagement in sharing
by Stella Yiyan Li & Antje R. H. Graul & John Jianjun Zhu - 196-216 Personalized email marketing in loyalty programs: The role of multidimensional construal levels
by Junzhou Zhang & Yuping Liu-Thompkins - 217-238 What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers
by Els Breugelmans & Marleen Hermans & Manfred Krafft & Mirja Kroschke & Felix Lehmkuhle & Murali Mantrala - 239-239 Correction to: What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers
by Els Breugelmans & Marleen Hermans & Manfred Krafft & Mirja Kroschke & Felix Lehmkuhle & Murali Mantrala - 240-259 What is the impact of a conflict delisting on firm value? An investigation of the role of conflict and firm characteristics
by Marleen Hermans & Néomie Raassens & Kathleen Cleeren
November 2023, Volume 51, Issue 6
- 1191-1196 The ubiquity of scarcity
by Russell W. Belk & Gopal Das & Shailendra Pratap Jain - 1197-1202 On the role of scarcity in marketing: Identifying research opportunities across the 5Ps
by Caroline Roux & Kelly Goldsmith & Christopher Cannon - 1203-1213 On the strategic use of product scarcity in marketing
by Rebecca W. Hamilton & A. R. Shaheen Hosany - 1214-1243 The effect of financial scarcity on discretionary spending, borrowing, and investing
by Gülen Sarial‑Abi & Aulona Ulqinaku & Giampaolo Viglia & Gopal Das - 1244-1244 Correction to: The effect of financial scarcity on discretionary spending, borrowing, and investing
by Gülen Sarial-Abi & Aulona Ulqinaku & Giampaolo Viglia & Gopal Das - 1245-1265 The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort
by Freeman Wu & Martin Reimann & Gratiana Pol & C. Whan Park - 1266-1283 Busy or poor: How time or money scarcity cues differentially impact purchase decisions regarding service firms
by Malika Malika & Durairaj Maheswaran - 1284-1304 Once they’ve been there, they like to share: capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
by Laura Henkel & Waldemar Toporowski - 1305-1326 Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations
by Oanh Dinh Yen Nguyen & Tania Bucic & Liem Viet Ngo & Harmen Oppewal - 1327-1350 An empirical study of scarcity marketing strategies: Limited-time products with umbrella branding in the beer market
by Masakazu Ishihara & Minjung Kwon & Makoto Mizuno - 1351-1381 Family responses to resource scarcity
by A. R. Shaheen Hosany & Rebecca W. Hamilton
September 2023, Volume 51, Issue 5
- 941-965 Effectiveness of engagement initiatives across engagement platforms: A meta-analysis
by Markus Blut & Viktorija Kulikovskaja & Marco Hubert & Christian Brock & Dhruv Grewal - 966-989 The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy
by Andreas Fürst & Mika Gabrielsson & Peter Gabrielsson & Jana-Kristin Prigge - 990-1018 How attributions of coproduction motives shape customer relationships over time
by Pascal Güntürkün & Till Haumann & Laura Marie Edinger-Schons & Jan Wieseke - 1019-1045 Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry
by Andrea Schöndeling & Alexa B. Burmester & Alexander Edeling & André Marchand & Michel Clement - 1046-1074 Customer journey management capability in business-to-business markets: Its bright and dark sides and overall impact on firm performance
by Christian Homburg & Moritz Tischer - 1075-1097 Friend or foe? Can anthropomorphizing self-tracking devices backfire on marketers and consumers?
by Lane Peterson Fronczek & Martin Mende & Maura L. Scott & Gergana Y. Nenkov & Anders Gustafsson - 1098-1117 Franchising structure changes and shareholder value: Evidence from store buybacks and refranchising
by Anna Sadovnikova & Manish Kacker & Saurabh Mishra - 1118-1142 Executive confidence and myopic marketing management
by Tuck Siong Chung & Angie Low & Roland T. Rust - 1143-1164 Unintended effects of price promotions: Forgoing competitors’ price promotions strengthens incumbent brand loyalty
by Alexander B. Pratt & Stacey G. Robinson & Clay M. Voorhees & Joyce (Feng) Wang & Michael D. Giebelhausen - 1165-1183 Drivers and outcomes of smallholder market participation in Sub-Saharan Africa
by Marcia F. Kwaramba & Srinivas Sridharan & Felix T. Mavondo - 1184-1189 Using a strobelight analysis to examine relationship inconsistency
by Alec Pappas & Charles F. Hofacker & Willy Bolander
July 2023, Volume 51, Issue 4
- 747-756 The future of artificial intelligence and robotics in the retail and service sector: Sketching the field of consumer-robot-experiences
by Stephanie M. Noble & Martin Mende - 757-766 From homo sapiens to homo superior? Wearable robotics as the platform for transhumanist marketing
by Martin Mende & Stephanie M. Noble & Thomas Sugar - 767-784 Robots do not judge: service robots can alleviate embarrassment in service encounters
by Jana Holthöwer & Jenny Doorn - 785-801 AI increases unethical consumer behavior due to reduced anticipatory guilt
by TaeWoo Kim & Hyejin Lee & Michelle Yoosun Kim & SunAh Kim & Adam Duhachek - 802-822 The effect of implementing chatbot customer service on stock returns: an event study analysis
by Darima Fotheringham & Michael A. Wiles - 823-842 Voice bots on the frontline: Voice-based interfaces enhance flow-like consumer experiences & boost service outcomes
by Naim Zierau & Christian Hildebrand & Anouk Bergner & Francesc Busquet & Anuschka Schmitt & Jan Marco Leimeister - 843-866 How artificiality and intelligence affect voice assistant evaluations
by Abhijit Guha & Timna Bressgott & Dhruv Grewal & Dominik Mahr & Martin Wetzels & Elisa Schweiger - 867-888 Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices
by Francesca Bonetti & Matteo Montecchi & Kirk Plangger & Hope Jensen Schau - 889-913 Social interactions in the metaverse: Framework, initial evidence, and research roadmap
by Thorsten Hennig-Thurau & Dorothea N. Aliman & Alina M. Herting & Gerrit P. Cziehso & Marc Linder & Raoul V. Kübler - 914-939 Trust in blockchain-enabled exchanges: Future directions in blockchain marketing
by Teck Ming Tan & Saila Saraniemi
May 2023, Volume 51, Issue 3
- 503-529 From tablet to table: How augmented reality influences food desirability
by William Fritz & Rhonda Hadi & Andrew Stephen - 530-550 Examining post-purchase consumer responses to product automation
by Leah Warfield Smith & Randall Lee Rose & Alex R. Zablah & Heath McCullough & Mohammad “Mike” Saljoughian - 551-569 The effect of positive anticipatory utility on product pre‑order evaluations and choices
by Amaradri Mukherjee & Ronn J. Smith & Scot Burton - 570-597 Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations
by Davide Christian Orazi & Bhoomija Ranjan & Yimin Cheng - 598-616 How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years
by Jonathan Luffarelli & Sebastiano A. Delre & Polina Landgraf - 617-635 A taxonomy of marketing organizations
by Leigh McAlister & Frank Germann & Natalie Chisam & Pete Hayes & Adriana Lynch & Bill Stewart - 636-657 Hideous but worth it: Distinctive ugliness as a signal of luxury
by Ludovica Cesareo & Claudia Townsend & Eugene Pavlov - 658-674 The design of B2B customer references: A signaling theory perspective
by D. Eric Boyd & F. Javier Sese & Sebastian Tillmanns - 675-694 What’s not to like? Negations in brand messages increase consumer engagement
by Todd Pezzuti & James M. Leonhardt - 695-715 Projecting lower competence to boost apology effectiveness: Underlying mechanism and boundary conditions
by Paolo Antonetti & Ilaria Baghi - 716-745 The brand that wasn’t there: The impact of brand displacement on viewer engagement and brand attitude
by Kirk Kristofferson & Lea Dunn - 746-746 Correction to: A multi-system organizing framework for inter-firm control: a comprehensive perspective on control
by David I. Gilliland
March 2023, Volume 51, Issue 2
- 245-265 Exclusivity strategies for digital products across digital and physical markets
by Rouven Seifert & Cord Otten & Michel Clement & Sönke Albers & Ole Kleinen - 266-285 The effect of disease anthropomorphism on compliance with health recommendations
by Lili Wang & Maferima Touré-Tillery & Ann L. McGill - 286-309 You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades
by Janina Garbas & Sebastian Schubach & Martin Mende & Maura L. Scott & Jan H. Schumann - 310-333 Influence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis
by Peng Vincent Zhang & Seoyoung Kim & Anindita Chakravarty - 334-371 Winning your customers’ minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention
by Lily (Xuehui) Gao & Evert Haan & Iguácel Melero-Polo & F. Javier Sese - 372-392 The impact of voluntary sustainability reporting on firm value: Insights from signaling theory
by Wesley Friske & Seth A. Hoelscher & Atanas Nik Nikolov - 393-417 Software multihoming to distal markets: Evidence of cannibalization and complementarity in the video game console industry
by Nico Wiegand & Yuri Peers & Alexander Bleier - 418-443 Narrative curation and stewardship in contested marketspaces
by Matthew M. Mars & Hope Jensen Schau & Tyler E. Thorp - 444-462 To exploit or explore? The impact of crowdfunding project descriptions and backers’ power states on funding decisions
by Yufei Zhang & Thomas E. DeCarlo & Andrew S. Manikas & Abhi Bhattacharya - 463-479 Income inequality and consumer preference for private labels versus national brands
by Didem Kurt & Francesca Gino - 480-501 The opportunities and costs of highly involved organizational buyers
by Colleen E. McClure & Justin M. Lawrence & Todd J. Arnold & Lisa K. Scheer - 502-502 Correction to: Contained: Why it’s better to display some products without a package
by Courtney Szocs & Sara Williamson & Adam Mills
January 2023, Volume 51, Issue 1
- 1-1 Introducing another new JAMS Co-Editor
by John Hulland - 2-22 Emergence in marketing: an institutional and ecosystem framework
by Stephen L. Vargo & Linda Peters & Hans Kjellberg & Kaisa Koskela-Huotari & Suvi Nenonen & Francesco Polese & Debora Sarno & Claudia Vaughan - 23-49 Moving the stakeholder journey forward
by Linda D. Hollebeek & V. Kumar & Rajendra K. Srivastava & Moira K. Clark - 50-65 The value of context-specific studies for marketing
by Stefan Stremersch & Jorge Gonzalez & Albert Valenti & Julian Villanueva - 66-85 A multi-system organizing framework for inter-firm control: a comprehensive perspective on control
by David I. Gilliland - 86-113 Unrestricted factor analysis: A powerful alternative to confirmatory factor analysis
by Jan-Benedict E. M. Steenkamp & Alberto Maydeu-Olivares - 114-131 Consequences of platforms' remuneration models for digital content: initial evidence and a research agenda for streaming services
by Janek Meyn & Michael Kandziora & Sönke Albers & Michel Clement - 132-152 An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying
by Marie Louise Radanielina Hita & Yany Grégoire & Bruno Lussier & Simon Boissonneault & Christian Vandenberghe & Sylvain Sénécal - 153-173 Healthy in the wrong way: Mismatching of marketers’ food claim use and consumers’ preferences in the United States but not France
by Pierre Chandon & Romain Cadario - 174-197 Advancing customer diversity, equity, and inclusion: Measurement, stakeholder influence, and the role of marketing
by Young Woong Park & Glenn B. Voss & Zannie Giraud Voss - 198-221 What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies
by Li Chen & Yajie Yan & Andrew N. Smith - 222-243 The Journal of the Academy of Marketing Science at 50: A historical analysis
by Abhishek Borah & Francesca Bonetti & Angelito Calma & José Martí-Parreño
November 2022, Volume 50, Issue 6
- 1125-1134 The future of digital technologies in marketing: A conceptual framework and an overview
by Kirk Plangger & Dhruv Grewal & Ko Ruyter & Catherine Tucker - 1135-1152 Technology devalues luxury? Exploring consumer responses to AI-designed luxury products
by Lidan Xu & Ravi Mehta - 1153-1175 Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features
by Ertugrul Uysal & Sascha Alavi & Valéry Bezençon - 1176-1197 Artificial intelligence focus and firm performance
by Sagarika Mishra & Michael T. Ewing & Holly B. Cooper - 1198-1218 Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience
by Yuping Liu-Thompkins & Shintaro Okazaki & Hairong Li - 1219-1235 Hey, Alexa! What attributes of Skills affect firm value?
by Navid Bahmani & Amit Bhatnagar & Dinesh Gauri - 1236-1256 Search modality effects: merely changing product search modality alters purchase intentions
by Dan King & Sumitra Auschaitrakul & Chia-Wei Joy Lin - 1257-1276 How consumer digital signals are reshaping the customer journey
by David A. Schweidel & Yakov Bart & J. Jeffrey Inman & Andrew T. Stephen & Barak Libai & Michelle Andrews & Ana Babić Rosario & Inyoung Chae & Zoey Chen & Daniella Kupor & Chiara Longoni & Felipe Thomaz - 1277-1298 The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations
by Manjunath Padigar & Ljubomir Pupovac & Ashish Sinha & Rajendra Srivastava - 1299-1323 Digital technologies: tensions in privacy and data
by Sara Quach & Park Thaichon & Kelly D. Martin & Scott Weaven & Robert W. Palmatier - 1324-1350 An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing
by Venkatesh Shankar & Sohil Parsana
September 2022, Volume 50, Issue 5
- 889-914 Boundary spanner corruption: a potential dark side of multi-level trust in marketing relationships
by Sebastian Forkmann & Jonathan Webb & Stephan C. Henneberg & Lisa K. Scheer - 915-940 The performance impact of marketing dualities: a response surface approach to resolving empirical challenges
by Youngtak M. Kim & John R. Busenbark & Seung-Hwan Jeong & Son K. Lam - 941-960 Corporate lobbying and product recalls: an investigation in the U.S. medical device industry
by Verdiana Giannetti & Raji Srinivasan - 961-980 A model of online shopping cart abandonment: evidence from e-tail clickstream data
by Monika Kukar-Kinney & Angeline Close Scheinbaum & Larry Olanrewaju Orimoloye & Jeffrey R. Carlson & Heping He - 981-1010 Information search behavior at the post-purchase stage of the customer journey
by Cristiane Pizzutti & Renata Gonçalves & Maura Ferreira - 1011-1031 Economic policy uncertainty and shareholder wealth: the role of marketing, operations, and R&D capabilities
by Saurabh Mishra & Sachin B. Modi & Michael A. Wiles - 1032-1051 Possessive brand names in brand preferences and choice: the role of inferred control
by Mansur Khamitov & Marina Puzakova - 1052-1070 Not the relationship type? Loyalty propensity as a reason to maintain marketing relationships
by Jeremy S. Wolter & Dora E. Bock & Christopher D. Hopkins & Michael Giebelhausen - 1071-1090 Brand-generated social media content and its differential impact on loyalty program members
by Blanca I. Hernández-Ortega & Michael A. Stanko & Rishika Rishika & Francisco-Jose Molina-Castillo & José Franco - 1091-1110 The effect of incentive structure on referral: the determining role of self-construal
by Lili Wang & Zoey Chen - 1111-1124 Consumer preference for pay-per-use service tariffs: the roles of mental accounting
by Sejeong Yun & Kwanho Suk
July 2022, Volume 50, Issue 4
- 639-664 Brand actions and financial consequences: a review of key findings and directions for future research
by Vanitha Swaminathan & Sayan Gupta & Kevin Lane Keller & Donald Lehmann - 665-665 Correction to: Brand actions and financial consequences: a review of key findings and directions for future research
by Vanitha Swaminathan & Sayan Gupta & Kevin Lane Keller & Donald Lehmann - 666-688 The value relevance of digital marketing capabilities to firm performance
by Christian Homburg & Dominik M. Wielgos - 689-712 Customer-oriented salespeople’s value creation and claiming in price negotiations
by Roland Kassemeier & Sascha Alavi & Johannes Habel & Christian Schmitz - 713-741 Collect them all! Increasing product category cross-selling using the incompleteness effect
by Christoph Bauer & Katie Spangenberg & Eric R. Spangenberg & Andreas Herrmann - 742-742 Correction to: Collect them all! Increasing product category cross-selling using the incompleteness effect
by Christoph Bauer & Katie Spangenberg & Eric R. Spangenberg & Andreas Herrmann - 743-776 Augmented reality-delivered product information at the point of sale: when information controllability backfires
by Stefan Hoffmann & Tom Joerß & Robert Mai & Payam Akbar - 777-799 CEO narcissism, brand acquisition and disposal, and stock returns
by Zixia Cao & Kehan Xu - 800-821 Digital selling: organizational and managerial influences for frontline readiness and effectiveness
by Ryan Mullins & Raj Agnihotri - 822-840 How does power distance belief impact consumers’ responses to demotion in hierarchical loyalty programs? The dual processes of monetary and psychological losses
by Huachao Gao & Yinlong Zhang - 841-863 How does ambivalence affect young consumers’ response to risky products?
by Anne Hamby & Cristel Russell - 864-887 Critics’ conformity to consumers in movie evaluation
by Jun Pang & Angela Xia Liu & Peter N. Golder
May 2022, Volume 50, Issue 3
- 425-428 A brand (new) experience: art, aesthetics, and sensory effects
by Henrik Hagtvedt - 429-459 Consumer resource integration and service innovation in social commerce: the role of social media influencers
by Yao Wu & Satish Nambisan & Jinghua Xiao & Kang Xie - 460-481 Marketing experience of CEOs and corporate social performance
by Saeed Janani & Ranjit M. Christopher & Atanas Nik Nikolov & Michael A. Wiles - 482-502 Did clickbait crack the code on virality?
by Prithwiraj Mukherjee & Souvik Dutta & Arnaud De Bruyn - 503-520 Can advertising benefit women’s development? Preliminary insights from a multi-method investigation
by Gautham Vadakkepatt & Andrew Bryant & Ronald Paul Hill & Joshua Nunziato - 521-537 The boomerang effect of zero pricing: when and why a zero price is less effective than a low price for enhancing consumer demand
by Xiaomeng Fan & Fengyan Cindy Cai & Galen V. Bodenhausen - 538-562 Shareholder wealth implications of software firms’ transition to cloud computing: a marketing perspective
by Mehdi Nezami & Kapil R. Tuli & Shantanu Dutta - 563-585 Managing differential effects of salespersons’ regulatory foci–a dual process model of dominant and supplemental pathways
by Fred Miao & Yi Zheng & Zhimei Zang & Douglas B. Grisaffe & Kenneth Evans - 586-614 A self-determination theory-based meta-analysis on the differential effects of intrinsic and extrinsic motivation on salesperson performance
by Valerie Good & Douglas E. Hughes & Ahmet H. Kirca & Sean McGrath - 615-638 Choreographing salesperson face-to-face visits with a buyer organization: a social network perspective
by Sebastian Forkmann & Ryan Mullins & Stephan C. Henneberg & Thomas L. Baker
March 2022, Volume 50, Issue 2
- 195-225 Marketing research on Mobile apps: past, present and future
by Lara Stocchi & Naser Pourazad & Nina Michaelidou & Arry Tanusondjaja & Paul Harrigan - 226-251 Online influencer marketing
by Fine F. Leung & Flora F. Gu & Robert W. Palmatier - 252-271 Perceived financial constraints and normative influence: discretionary purchase decisions across cultures
by Malika Malika & Durairaj Maheswaran & Shailendra Pratap Jain - 272-295 More than money: establishing the importance of a sense of purpose for salespeople
by Valerie Good & Douglas E. Hughes & Hao Wang - 296-323 Consumer authenticity seeking: conceptualization, measurement, and contingent effects
by Fabian Bartsch & Katharina Petra Zeugner-Roth & Constantine S. Katsikeas - 324-337 The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use
by Rosanna K. Smith & Elham Yazdani & Pengyuan Wang & Saber Soleymani & Lan Anh N. Ton - 338-365 What brand do I use for my new product? The impact of new product branding decisions on firm value
by Larisa Kovalenko & Alina Sorescu & Mark B. Houston - 366-387 Salient knowledge that others are also evaluating reduces judgment extremity
by Claire I. Tsai & Min Zhao & Dilip Soman - 388-409 Customer-focused voice and rule-breaking in the frontlines
by Gabriel Gazzoli & Nawar N. Chaker & Alex R. Zablah & Tom J. Brown - 410-423 The Effect of Air Pollution on Food Preferences
by Jingwen Liu & Peng Zou & Yu Ma
January 2022, Volume 50, Issue 1
- 1-3 To boldly go…
by John Hulland & Mark B. Houston