I have ZERO interest in this anime's subject matter and don't particularly like the lead character, but for some reason I am still watching it and enjoying it.
It's one of those shows where I just have to root for the characters to achieve their dreams and celebrate their overcoming of insurmountable obstacles.
Some of the opportunities they get are just too serendipitous to believe, but out in the real world, there are a tiny handful of real designers getting the chances of their lifetimes, so I've set my disbelief aside and continue to enjoy the show.
It helps that the girls are quite beautiful too.