Photo by Rodrigo Ferrari
As promised, Kanye West's Runway-style short film Cruel Summer debuted yesterday at the Cannes Film Festival. Some highlights, according to MTV, include loveable cornball Kid Cudi as the lead character, playing a "car thief who falls for a blind Arabian princess." The film was shown on seven different screens that turned on and off, giving various angles of each shot.
"It related to a post-Steve Jobs, post-Windows era, where we're always on our BlackBerry in a ball game or at the movies," West said during a speech at the festival. "I'm not the best director in the world, but I had an idea that I thought would be amazing to inspire people, like a dream of one day this being the way people watch movies." Go big or go home.
Cruel Summer, which shares a name with an upcoming G.O.O.D. Music release, is indeed the film West was working on in the Middle East this year and was shot entirely in Qatar. Co-directed by Alexandre Moors, it apparently plays like an extended music video. It'll be open to the public in Cannes until tomorrow, but for the rest of us, Kanye says he first needs to "go bring it to New York, to Qatar, and re-edit it."
Recall Runway:
