| Linking entrepreneurial orientation and small service firm performance through marketing resources and marketing capability: A moderated mediation model P Sok, L Snell, WJ Lee, KM Sok Journal of Service Theory and Practice 27 (1), 231-249, 2017 | 140 | 2017 |
| Can Islam and status consumption live together in the house of fashion clothing? A O’Cass, W Jin Lee, V Siahtiri Journal of Fashion Marketing and Management: An International Journal 17 (4 …, 2013 | 125 | 2013 |
| Unpacking brand management superiority: Examining the interplay of brand management capability, brand orientation and formalisation WJ Lee, A O’Cass, P Sok European Journal of Marketing 51 (1), 177-199, 2017 | 74 | 2017 |
| " Bonds" or" Calvin Klein" Down-under: Consumer ethnocentric and brand country origin effects towards men's underwear WJ Lee, I Phau, R Roy Journal of Fashion Marketing and Management 17 (1), 65-84, 2013 | 47 | 2013 |
| How do materialists choose prominent brands in emerging markets? V Siahtiri, WJT Lee Journal of Retailing and Consumer Services 46, 133-138, 2019 | 42 | 2019 |
| Why doesn’t our branding pay off: optimising the effects of branding through innovation WJ Lee, A O’Cass, P Sok European Journal of Marketing 50 (3/4), 509-529, 2016 | 37 | 2016 |
| Conceptualising consumer regiocentrism: Examining consumers' willingness to buy products from their own region WJT Lee, I Cheah, I Phau, M Teah, B Abou Elenein Journal of Retailing and Consumer Services 32, 78-85, 2016 | 36 | 2016 |
| Towards an environmentally sustainable rental housing sector TW Heffernan, EE Heffernan, N Reynolds, WJ Lee, P Cooper Housing Studies 36 (3), 397-420, 2021 | 27 | 2021 |
| How and when does the brand orientation-market orientation nexus matter? WJT Lee, A O'Cass, P Sok Journal of Business & Industrial Marketing 35 (2), 349-361, 2019 | 27 | 2019 |
| Reconceptualizing cybersecurity awareness capability in the data-driven digital economy S Akter, MR Uddin, S Sajib, WJT Lee, K Michael, MA Hossain Annals of Operations Research, 1-26, 2022 | 25 | 2022 |
| Status and nonstatus consumers’ attitudes toward foreign and domestic luxury brands of underwear WJ Lee, I Phau, R Roy Journal of International Consumer Marketing 24 (1-2), 43-56, 2012 | 22 | 2012 |
| When and why does competitive psychological climate affect employee engagement and burnout? WJT Lee, P Sok, S Mao Journal of Vocational Behavior 139, 103810, 2022 | 15 | 2022 |
| Unpacking brand management superiority: examining the interplay among brand orientation and market-linking and controlling mechanisms WJ Lee University of Tasmania, 2015 | 4 | 2015 |
| Developing a data breach protection capability framework in retailing MR Uddin, S Akter, T Lee International Journal of Production Economics, 109202, 2024 | 1 | 2024 |
| When and how does brand orientation build strong brands? WJJ Lee, A O'Cass, P Sok | | 2015 |
| Examining the contingent effect of market orientation and knowledge specificity on codesign and co-production of B2B professional service firms N Heirati, AG O'Cass, V Siahtiri, WJ Lee University Of Tasmania, 2014 | | 2014 |
| Examining the performance implications of brand orientation: the role of formalisation and brand management capability via a mediated moderation approach WJJ Lee, A O'Cass, P Sok | | 2014 |
