Today Instacart announced that ShopRite in Spotswood, New Jersey, and Fairway Market in Kips Bay, Manhattan are the first two locations to deploy the company’s latest generation smart shopping cart.
The new Caper Cart, which the company announced last September, is the third generation of the AI-powered smart shopping cart platform and the first version of the cart built entirely on the watch of Instacart, which acquired Caper AI (the startup behind the Caper Cart) in October of 2021.
The updated Caper Cart has scales, sensors, touchscreens, and computer vision to enable self-checkout by the customer. Despite the added features, it is slimmer and lighter than the previous version and has 65% more capacity. Perhaps most important for grocers, the new cart system comes with stacked charging, allowing them to charge batches of carts at once and eliminating the need to charge carts individually or swap out batteries.
From the release:
To get started, customers at the ShopRite of Spotswood and the Fairway Market in New York City can grab a Caper Cart at the front end of the store. Powered by AI and computer vision technology, the Caper Cart recognizes and scans items as they are placed in the Cart, allowing customers to easily stay on budget with a running total shown on the screen. To checkout, customers simply scan the barcode displayed on the Cart’s screen at the store’s self-checkout area.
Instacart’s win with Wakefern Food Corp (a retailer-owned cooperative that includes ShopRite and Fairway Market) comes as its competitors in the smart shopping cart space continue to move forward. In January, smart cart startup Flow announced they’d inked a thousand shopping cart commitment from German retailer Expresso. A month later, Shopic announced they’d locked down a deal for two thousand smart carts with Israel-based grocery chain Shufersal. Stateside, Amazon has deployed its Dash cart to numerous locations.
Not all startups in the space have found the road easy, however. Seattle-based Veeve recently announced it was pivoting towards becoming an extension of grocery retailer media networks, using its in-store shopping cart add-ons as yet another digital screen to offer up promotions and ads to in-store shoppers.
According to Instacart, the carts are available at the ShopRite of Spotswood and will soon be introduced at the Fairway Market in Manhattan.
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