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Author Love, John F., author.
Title McDonald's : behind the arches / John F. Love.
Publisher New York : Bantam Books, [1995]
©1986
Edition Revised edition.


LOCATION CALL NUMBER VOLUME STATUS
 DOORNFONTEIN FIRST FLOOR OPEN SHELF  338.7616479573 LOVE  AVAILABLE

Descript 486 pages, 16 unnumbered pages of plates : illustrations ; 24 cm
text txt
unmediated n
volume nc
Edition Revised edition.
Note Includes index.
Contents Yes, there is a McDonald -- The Salesman -- The Franchising Derby -- The Owner/Operator -- Melting Pot -- Making Hamburgers -- Making Money -- The Buyout -- Partners -- Going Public -- McDonald's East, McDonald's West -- High Gear -- Media Magic -- "McDonaldizing" the Suppliers -- The Public Challenge -- Checks and Balances -- Exporting Americana.
Summary A history of the McDonald's Corporation, from the first drive-in restaurant opened by the McDonald brothers in Pasadena in 1937 through the opening of franchises in Iceland, Kuwait, and Bulgaria, focusing on the leadership of entrepreneur Ray Kroc.
ISBN 9780553347593 (paperback)
Author Love, John F., author.
Subject McDonald's Corporation.
Kroc, Ray, 1902-1984.
Restaurateurs -- United States -- Biography.
       Show similar items
Add Author McDonald's Corporation.
Descript 486 pages, 16 unnumbered pages of plates : illustrations ; 24 cm
text txt
unmediated n
volume nc
Edition Revised edition.
Note Includes index.
Contents Yes, there is a McDonald -- The Salesman -- The Franchising Derby -- The Owner/Operator -- Melting Pot -- Making Hamburgers -- Making Money -- The Buyout -- Partners -- Going Public -- McDonald's East, McDonald's West -- High Gear -- Media Magic -- "McDonaldizing" the Suppliers -- The Public Challenge -- Checks and Balances -- Exporting Americana.
Summary A history of the McDonald's Corporation, from the first drive-in restaurant opened by the McDonald brothers in Pasadena in 1937 through the opening of franchises in Iceland, Kuwait, and Bulgaria, focusing on the leadership of entrepreneur Ray Kroc.
ISBN 9780553347593 (paperback)
Author Love, John F., author.
Subject McDonald's Corporation.
Kroc, Ray, 1902-1984.
Restaurateurs -- United States -- Biography.
       Show similar items
Add Author McDonald's Corporation.
LOCATION CALL NUMBER VOLUME STATUS
 DOORNFONTEIN FIRST FLOOR OPEN SHELF  338.7616479573 LOVE  AVAILABLE

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