(Translated by https://www.hiragana.jp/)
世論 What Japan Thinks - Japanese Opinion Polls, Marketing Data and Japanese Market Research Translated into English
The Wayback Machine - https://web.archive.org/web/20061224023309/http://whatjapanthinks.com:80/

Functional sweets: main function is keeping taste buds occupied

What do you think about functional sweets? graphAt the start of this month MyVoice conducted a survey into functional sweets and other confectionaries. 13,384 people from their monitor group successfully completed a private online survey. 54% of the sample was female, 3% in their teens, 21% in their twenties, 39% in their thirties, 24% in their forties, and 13% in their fifties.

I chew xylitol-based gum every night after dinner, but was surprised to see how few others were daily consumers. My wife did try the chocolate diet with no success, however. The argument is that cacao-rich chocolate (75% or more) has very little sugar but lots of fibre, plus the caffine boost might have something to do with raising your metabolic rate. However, you are only supposed to eat 20 grams or so after each meal, and the high levels of caffine and other constituents can seriously adversely affect a significant percentage of the population, so I cannot recommend it to anyone.
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Japanese envies of the opposite sex

DIMSDRIVE Research recently published as part of their 103rd Ranking Research the results of a questionnaire to discover what people envied about the opposite sex. Over a week in mid-November 2,373 men and 2,334 women from their monitor group supplied their answers.

This appears to be just a fun, perhaps even silly, question, but when you look at the answers you see a lot of honest, even bitter, opinions on how people view the opposite sex. It’s also interesting how women envy men because men don’t need to do the things the men envy in women. (I don’t think that makes much sense…)
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Almost all Japanese Wikipedia users trust it

Do you trust Wikipedia? graphjapan.internet.com recently reported on a survey conducted by goo Research into Wikipedia usage. 1,088 members of their monitor panel successfully completed the internet-based opinion poll. 47.1% of the sample was male, 20.9% in their twenties, 41.8% in their thirties, 26.5% in their forties, and 10.8% in their fifties.

This month, Japanese Wikipedia was chosen as the overall grand prize winner in the “WEB of the Year 2006″ (Japanese link) awards. In addition, on the 15th of this month it crossed the 300,000 article mark.

With Wikipedia, if I am looking up a simple fact I know I can most likely trust the article, but for not just anything remotely controversial but also others that require specialised knowledge I find myself often wondering if it is correct or not, and end up doing my own research to corraborate the data! Having said all that, I did refer today to two articles which referred to current events and I was pleased to find information that I found useful and trustworthy. On the other hand, did I find it trustworthy just because the information supported my stance on the matters concerned?
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Nothing says New Year like a ham sausage

With お歳暮せいぼ, oseibo, the end of year gift-giving season upon us, perhaps you need to send a present to someone and don’t know what is best? Not to worry, goo Rankings recently published the top 30 edible Oseibo gifts people would be happy to receive. As usual, we just have a ranking as a relative number of votes for each gift.
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Three in ten net users on mixi et al

Do you use a Social Networking Service (SNS)? graphjapan.internet.com recently reported on goo Research’s fourth regular Social Networking Service (SNS) survey, conducted at the start of December amongst 1,093 members of their internet monitor pool. 54.2% of the respondents were female, 2.4% in their teens, 21.7% in their twenties, 38.5% in their thirties, 24.2% in their forties, 9.8% in their fifties, and 3.5% aged sixty or older.

It’s interesting to notice the distinct (but predictable) split in the sexes in Q1SQ2 - women use SNSs primarily to communicate, men use it for finding others who share their hobbies.

Oh, and I’m still to use the invitation to mixi I got sent by one of my readers perhaps over six months ago…
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New Year booze

With the New Year soon to be upon us, infoPLANT took a look at the subject of drinking during the end of the year holidays. The data provided below is part of a 15 question survey available for purchase from their web site. For the survey, 800 internet users completed a web-based survey over the first two days in December. The sample was equally split 50:50 male and female, and 25:25:25:25 in each age group from the twenties to the fifties and older.

This promised to be an interesting survey, but turned out to be rather dull once I started translating it. Might as well post it, however, but aplogies in advance!
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Why the Japanese like being Japanese

As part of their 104th Ranking Research, DIMSDRIVE Research asked 5,003 members of its monitor group why it was good that they were born Japanese. This poll was conducted towards the end of November.

When I first read this I laughed out loud at the item ranked second, and I think everyone else who has lived in Japan will raise at least a wry smile when they see probably the most groan-worthy stereotypical nihonjinron-like answer.

If I had to choose the top reasons why I’m happy that I was born Scottish, I’d probably choose the Scottish socialistic (with a small ’s’) character, the great outdoors, our football team that can inspire both laughter and tears, something to do with our culture and heritage, and, of course, that I wasn’t born English.
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DS trouncing PSP, PS3 edging Wii: part 2 of 2

Which do want to own in the future? graph[part 1] [part 2]

With the Christmas present season upon us and New Year sales soon to come, DIMSDRIVE Research took a timely look at ownership of portable games machine. Over a week in the middle of November 7,508 people from their monitor group successfully completed an internet-based questionnaire. 44.8% of the sample was male, 64.9% married, and 51.7% had children. By age, 1.1% were in their teens, 16.6% in their twenties, 37.1% in their thirties, 27.7% in their forties, 12.7% in their forties, and 4.8% aged sixty or older.

Talking of wireless, when I visited the Pokemon Centre in central Osaka recently there was an awful lot of people sitting around outside playing on their Nintendo DSes, presumably with whoever was around.

Note that the survey was conducted before the release of either the PS3 or the Wii, so for the last question, no-one already owns either of the machines.
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DS trouncing PSP, PS3 edging Wii: part 1 of 2

How many portable game titles do you own? graph[part 1] [part 2]

With the Christmas present season upon us and New Year sales soon to come, DIMSDRIVE Research took a timely look at ownership of portable games machine. Over a week in the middle of November 7,508 people from their monitor group successfully completed an internet-based questionnaire. 44.8% of the sample was male, 64.9% married, and 51.7% had children. By age, 1.1% were in their teens, 16.6% in their twenties, 37.1% in their thirties, 27.7% in their forties, 12.7% in their forties, and 4.8% aged sixty or older.

The fad for brain training amongst the elderly is still apparent in this survey, although one must remember that since this poll is conducted amongst people who are internet users, and since internet use is presumably lower amongst the elderly, it would be foolish to draw too many conclusions about the whole over-fifty age group from the results presented here.

Looking at Q4A, there is perhaps the suggestion that people are using the PSP as not just a games machine, but also as a music or video player when they are out and about.
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Misleading acupressure statistics

Watching Aru Aru Daijiten (”Encyclopedia of Living” is the official translation) on television last night, they were talking about diagnosing problems with internal organs via acupressure, that is acupuncture pressure points, but just pressing them instead of sticking needles in. Whether on not you accept the medical validity or not (I personally do not), the program did, and presented some rather dubious statistics to back up their thesis, and to top it all off, accompanied it with some extremely dubious advice.

One of the figures that stuck in my mind was that from their 40 guinea pigs, ordinary members of the public aged from 30 to 50 or so, 18 had pain when pressing either or both of the pressure points associated with kidney problems. These 18 were then given blood tests and six were found to actually have unusually high figures for protein in the urine or other kidney problems. Whilst everyone in the studio was amazed, to methat was just one in three who was correctly diagnosed, and there was not even the simple comparative figure of checking the other 22 to see if more or less than seven had similar kidney problems.

Next, when they did liver problems, they claimed (with no evidence to back up this statement) that with a simple one-minute massage of three pressure points one could metabolise alcohol faster and avoid hangovers!

With the people from the sample above where they had detected kidney or liver problems, after just one week of thrice-daily massage of the pressure points, they showed that on average these people had lowered their cholesterol or other indicators by about 5% to 10%, but failed to mention if these people had in addition changed their diet or started taking medicine.

Finally, my pet hate as a holier-than-thou ex-moderately-heavy drinker, was that when two of the regulars confessed to starting drinking before lunchtime and continuing until late at night on a regular basis, they were treated almost with respect for being so strong, and rather than being advised to cut down, massage of said pressure points was the recommended and sufficient activity. There was also no mention of the most basic disclaimer like “if symptoms persist, please see a doctor.”

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