Mr. Sanjay Mehta, CEO, MAIA Intelligence
Tim O’
Reilly, who initiated the most widely accepted
specification for Web 2.0, said
“data will be the driving force of Web 2.0…”
MAIA Intelligence sees BI 2.0 as an extension of Web
2.0 in enterprise scenario where in it is an
important opportunity to user and extends our
expertise on presentation layer, data visualization
and information on demand. It will be a mix and
match of structured and unstructured, corporate and
public data mash up in many new ways for analysis
and interactive reporting capabilities.
BI 2.0 architecture & differentiation with the
traditional BI
Traditional BI was within the organization in hands
of few expert users. BI 2.0 will democratize BI and
bring it to masses. Traditionally BI was complex,
difficult and architected for selected analysts. BI
2.0 architecture will open up host of options for
creativity with operational business users getting
involved. This next generation BI 2.0 includes
visualization capabilities that let users see the
relationships among data, interactivity that lets
them manipulate the data and an intuitive manner of
working that suits the way business users think, for
example, in asking new questions as they arise. BI
2.0 tools are more intuitive for business users than
traditional business intelligence tools, specialty
software and spreadsheets. They tend to be more
adaptable and run faster and are organized around
the user’s experience, not the structure of the
data.
Advantages of BI 2.0 (Business Intelligence
2.0)
-
Highly Intuitive user interfaces that depict the
cognitive models of the users, not the data
models of the applications, because they are
focused on the user experience, not the data.
-
Ability to package analytical work and
distribute it, not as reports, but as
interactive applications that allow the viewer
to engage at the level they are comfortable
with-asking and answering their own questions on
demand.
-
Guides that assist people in accomplishing their
goals without having to start with a clean sheet
with good user experience.
-
Central administration that is capable of
managing security in granular manner, managing
versioning, collaboration and dependencies.
-
BI
2.0 Analytics needs, not to just save time but
to give back time.
BI 2.0 & the challenges with traditional BI
that BI 2.0 can address
BI infrastructure with data driven applications from
previous generations of computing required lot of
manual labor to aggregate the data and work on data
models. It required expert and heavy lifting and got
cast in to hard rock stone.
Limitations of the BI 2.0 technology
The most interesting challenges of BI 2.0 is
balancing the need between, need for creativity with
the need for control. BI 2.0 expects data supply to
be near real time and in many case can be dynamic
and coming from heterogeneous data sources at this
place queries will be complex and will be difficult
to do mash up. BI 2.0 heralds both a massive
increase in volume of data and intuitiveness with
various data visualization options and therefore
increases the importance of control on data flow and
need for all participants – data managers, designers
and developers – to understand BI 2.0 and prepare
business users for it.
Addressing the issue of managing several
reports generated through BI 2.0 technology and its
tools
MAIA Intelligence is a young company built on
current technology stack which formed the basis for
Web 2.0. MAIA Intelligence 1KEY software is has
enterprise management console which control the data
flow and gives a very balanced approach to
enterprises. 1KEY give ample freedom for creativity
but also controls on data flow equally. The
intuitiveness end user experience is something which
makes 1KEY BI 2.0 appealing.
It is in hands of few experts analyst and targeted
only at C level. The next issue is of “management by
Excel”, which is limited thinking about some of the
possibilities available through BI, and the question
of who is looking after a company’s data. Managers
are addicted to Excel don’t realize that they are
thwarting the adoption of BI application and
creating potential information liabilities. The CIO
are realizing the need to move out of Desktop
Analysis Culture pre-dominated by Excel and switch
to enterprise wide secured reporting and analytical
solutions.
It has already started happening with new entrants
like MAIA Intelligence which are built on current
cutting edge technologies. Like for e.g. the old
BI’s of the world are still doing the old way of
aggregating data where as MAIA Intelligence 1KEY BI
give multi dimensional cube functionalities on the
fly with in memory architecture and compelling user
interface. In other words we keep the product
simple, and by doing so deployment is both easy and
fast. “Simplifying analysis for everyone.”
Similarities and dissimilarities between BI
2.0 and Enterprise Decision Management
BI 2.0 and Enterprise Decision Management (EDM) both
are meant to help in informed decision making. BI
2.0 encompasses complete pyramid in the enterprise
and EDM help only the top of the pyramid. BI 2.0
helps at Strategic, Tactical and Operational level
and EDM is more on the Strategic level. BI 2.0 is
used by actual user in an dynamic and collaborative
technology around user experience and EDM is more
used by expert analyst around data structures.
Until recently, business intelligence was limited to
basic query and reporting, and it never really
provided that much intelligence. Now that MAIA
Intelligence is actively involved, we’re really
raising the bar as far as what you can actually use
business intelligence for. In the near future, a
business users will look at their latest performance
metrics before they check their e-mail as a part of
their routine. Data presentation will be beautiful,
elegant and descriptive.e.
We already are on the BI 2.0 stack offering various
intuitive, collaborative technologies based on
service oriented architecture (SOA). 1KEY software
has crossed more than 3500 users in India. We
tightly integrate with Microsoft SQL and Share Point
Servers. We have dial gauges and dashboard within
the ticker software and which runs on top of
visually stunning interface of 1KEY cube which
displays run time graph on selected value on a
single click à interface of 1KEY. 1KEY cube displays
runtime graph on selected value, all this to enhance
Decision Making Power of the user.
