Audi confirmed today via Twitter that it will introduce a concept car called the e-tron at the Frankfurt Auto Show this month. This is in addition to production unveilings of the Audi S5 Sportback, A4 3.0 TDI and A3 1.2 TFSI the company announced in late August.
Audi's e-tron concept study is undoubtedly the car the company has been teasing on its electricityuntamed.com microsite (fair warning: it has a redirect and is bandwidth-hungry). The image above appears for all of a second or two when you go to the microsite, but this has been enough to rejuvenate speculation that Audi will unveil an electric R8. For what it's worth, Audi told us in May that the electric R8 rumor was not true at all.
And, yes, the snug timing of the Audi e-tron name confirmation and Audi of America president Johan de Nysschen's criticism of electric cars and series hybrids like the Volt might qualify as irony. Maybe.
Subscribe
Recent Posts
Archives
Manufacturers
Auto Shows
More Categories
Links
If it's priced appropriately, it can't be construed as criticism but rather as smack talk.
"If it's priced appropriately."
Its an Audi product, so its price is already extreme for what you get regardless of model or trim.