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This review examines four key issues involved in developing and establishing strong brand relationships with its customers. The first concerns the meaning of "brand attachment" and its critical consequences for brand equity. The second concerns outcomes of brand attachment to customers and the firm. The third concerns the causes of brand attachment. We articulate the process by which strong brand attachment is created through meaningful personal connections between the brand and its customers. We also articulate the identification and management of a strategic brand exemplar that allows the firm to create brand attachment and sustain and grow the brand's competitive advantages.ABSTRACT FROM AUTHORCopyright of Foundations &Trends in Marketing is the property of Now Publishers and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.

The article discusses various reports published within the issue, including one on theoretical construct of brand attachment and another on the nature of brand-self connections.

Chapter 1 of the book "Eye Tracking for Visual Marketing," by Michel Wedel and Rik Pieters is presented. It provides the foundations of visual attention and eye-movements. It also provides a conceptual framework for eye-tracking research in marketing. Moreover, it reviews the marketing literature within that conceptual framework.

Chapter 2 of the book "Eye Tracking for Visual Marketing," by Michel Wedel and Rik Pieters is presented. It explores on the importance of anatomical features of the eye. It also discusses the structure of the visual brain. It examines the eye-movements and methods for recording and analyzing them.

Chapter 3 of the book "Brand Attachment: Constructs, Consequences, and Causes" is presented. It discusses that construct of brand attachment and differentiate it from other constructs. The definition of the term "attachment" based in psychology is presented, as well as the evaluation of attachment versus attitude, commitment and love exhibited by consumers. It also explains the relevance of attachment to brand equity management.

Chapter 3 of the book "Eye Tracking for Visual Marketing," by Michel Wedel and Rik Pieters is presented. It explores on the importance of anatomical features of the visual brain. It provides a brief discussion of the functions of the visual brain. Moreover, it also discusses the eye-movements and methods for recording and analyzing them.

Chapter 3 of the book "Brand Attachment: Constructs, Consequences, and Causes" is presented. It discusses the factors causing brand attachment. The author also examines the relevance of "environmental branding," and highlights the companies which have achieved brand-self connections such as Apple Store, Starbucks and Disney.

Chapter 4 of the book "Eye Tracking for Visual Marketing," by Michel Wedel and Rik Pieters is presented. It explores on the eye-movements and methods for recording and analyzing them. It outlines three common ways to record eye movements with high levels of accuracy, including electro-oculography (EOG), scleral contact lens (SCL), and videobased infrared oculography (VIROG).

Chapter 4 of the book "Brand Attachment: Constructs, Consequences, and Causes" is presented. It discusses the mental representation of a brand. It states that mental representation of an object can use episodic memories, abstract affect, product category, beliefs and values that can provide the total embodiment of a product and can stick to the minds of consumers. The author also mentions products with their brand exemplars and category.

Chapter 5 of the book "Eye Tracking for Visual Marketing," by Michel Wedel and Rik Pieters is presented. It explores on the metrics and inference of eye-movement. It provides basic principles for deriving metrics from eye-movement data. It presents a brief discussion on the goal of eye-tracking research in marketing.

Chapter 5 of the book "Brand Attachment: Constructs, Consequences, and Causes" is presented. It offers information on strategies in making brand exemplars. It states that the achievement of efficient marketing of product depends on an established visual symbol which represents a product that will surely be retained in the minds of consumers. The benefits of having a brand exemplar are also presented.

Chapter 6 of the book "Eye Tracking for Visual Marketing," by Michel Wedel and Rik Pieters is presented. It explores on the theory of attention to visual marketing. The theory outlines the causes of attention to visual marketing stimuli and the influence of attention on communication results that are of direct interest to market. Moreover, the theory also serves as the basis to structure past and suggest new research on visual attention in marketing.

Chapter 6 of the book "Brand Attachment: Constructs, Consequences, and Causes" is presented. It suggests four factors needed in fostering a lasting brand connection with customers. These are the nurturing of brand attachment, evaluating results profited from the strong brand attachment, reviewing the processes where brand attachment forms and formulating unique brand exemplar that represents the brand.

Chapter 7 of the book "Eye Tracking for Visual Marketing," by Michel Wedel and Rik Pieters is presented. It explores on the insights for visual marketing. It provides a brief overview of the distinction between top-down and bottom-up effects on attention. It examines the effect of characteristics of web-images as a whole on attention. Moreover, It suggests the efficiency and effectiveness of marketing expenditures can be improved through optimization of visual stimuli for maximal effect.

Chapter 8 of the book "Eye Tracking for Visual Marketing," by Michel Wedel and Rik Pieters is presented. It explores on the lessons can be gained from eye-movement research in marketing. It provides the recommendations for marketing practice, such as print advertising, feature advertising, tv commercials, banner ads , labels and warnings, as well as shelves and top-down effects. Moreover, It also provides an outlook on future theory and method development.

References for the articles published in the 2006 issue vol. 1, no. 3 of the "Foundation and Trends in Marketing" are presented.

References for the articles published within the book "Eye Tracking for Visual Marketing" are presented.