(Translated by https://www.hiragana.jp/)
Smart's three-year loss more than $5 billion, report says | Car News Blog at Motor Trend
The Wayback Machine - https://web.archive.org/web/20100411022619/http://blogs.motortrend.com:80/6209443/car-news/Smarts-three-year-loss-more-than-5-billion-report-says/index.html
Smart's three-year loss more than $5 billion, report says Blog Post at Motortrend.com

Motor Trend Blog

The Latest Coverage & News from Around the Industry

  
new car price quote
We provide free up-front new car pricing and a no-hassle buying experience.
Get Adobe Flash player
Blogs Home | Register | Login   

Smart's three-year loss more than $5 billion, report says

Posted June 12 2007 12:42 PM by Rory Jurnecka 
Filed under: Car News, Smart, Economy

DaimlerChrysler took a 3.9 billion euro loss -- around $5.2 billion -- on its Smart brand between 2003 and 2006, reports German newspaper Handelsblatt. The paper cites documents from Smart GmbH's liquidation and subsequent restructuring under the Mercedes-Benz group.



Mercedes-Benz is still planning on bringing the Smart fortwo to the U.S. market for 2008, but critics are skeptical as to whether there's enough demand for the minicar for it to be profitable -- especially in a driving environment much different from the European roads it was designed to traverse.

Just last year, Smart's losses cut profits at Mercedes-Benz by 1.6 billion euros. A DaimlerChrysler representative has vowed Smart will become profitable by year's end, according to the report. DaimlerChrysler has thus far remained silent on profit margins for the Mercedes-Benz group.


Save This Email Print Popular  RSS

COMMUNITY COMMENTS
muchdrama   (June 12 2007 02:18 PM)

Profitable by year's end?

Maybe because they're slashing all the other models.

Smart's been a financial disaster since the get go. There are dozens of similarly-priced vehicles sold in Europe that are much more practical.

The Smart is simply too dangerous for American streets.
 
zuleonreal   (June 12 2007 04:25 PM)

So wait, who do they say is responsible for the unprofitability of Chrysler Group? I think it might just be that the guys in Stuttgart only know how to take care of MB, and just can't handle the, whatever it is, that it takes to run more than one major auto company.
 
alfietcr   (June 12 2007 07:47 PM)

Bringing the smart here can be really dangerous for a dying company such as CG. They have yet to score with their out going models and i think mb has alot to do with the company's eventual demise. I think the name Chrysler should be dropped and just say Dodge. Chrysler is bringing down the house and its starting to hurt the others. Dodge and Jeep should stay and lets just let Chrysler die a dignified death.
 
smart   (January 9 2008 08:03 PM)

Thanks for creating such a great article on the smart, I would like to personally invite you and the other readers to a new smart site just launched.

The new smart website is focused on the 451 smart fortwo and its web address is: http://www.451s.com

At 451s.com you can host unlimited smart videos and photos and anything else that you want to do that is related to the smart. It is basically a smart version of You Tube/Flickr and Blogger.

Thanks again for your continued support of the smart and 451 smart fortwo.
 
smart   (January 9 2008 08:06 PM)

Thanks for creating such a great article on the smart, I would like to personally invite you and the other readers to a new smart site just launched.

The new smart website is focused on the 451 smart fortwo and its web address is: http://www.451s.com

At 451s.com you can host unlimited smart videos and photos and anything else that you want to do that is related to the smart. It is basically a smart version of You Tube/Flickr and Blogger.

Thanks again for your continued support of the smart and 451 smart fortwo.
 
Add a Comment: (Must Be Registered)
User Name
Password
 
Comment

Most Recent Posts

2009 Smart fortwo
2009 Smart fortwo
Price Range:
$11,990 - $16,990

Research Categories

Overview Classifieds
Specs Rebates
Compare Photos
Safety Warranty
Quick Quote Recalls
Pricing Auto Loan
Reviews
See the Editors' Related Blogs
Comment on Related Forum Posts
Read Related Articles