Clio Awards

CLIOS REBORN, AGAIN. The Clio Awards is about to get yet another owner, nearly two years after bankruptcy and an embarrassing fiasco.The Clio organization is scheduled to announce this week that James M. Smyth, a Chicago film editor who sold his post-production company to Anheuser-Busch Cos. in 1986, will take over the operation, pending completion of a legal settlement.Once considered the Oscars of advertising, the Clio Awards lost credibility in 1991, when its New York owner, Bill Evans, went bankrupt and failed to show up at the ceremony.

Public Morals, the new Steven Bochco sitcom about a New York City vice squad, sparked controversy among TV critics this summer for its racy dialogue.This week, viewers can see what they think about the show, the last of the new fall series to debut (9:30 p.m. Wednesday, WCPX-Channel 6).The slang reference to female anatomy that caused this summer's ruckus wound up on the cutting room floor. But the retooled show still takes what Bochco calls a ''low-brow approach'' to life in a Big Apple police precinct, so parents should be forewarned.

Luckily, Joe Anson called ahead of time.Hoping to avoid a frivolous trip, Anson called organizers of the prestigious Clio Awards to see whether his agency's entry required him to be in New York for the gala awards presentation slated for last Monday.Anson-Stoner Inc. had entered a 30-second TV commercial it created for Florida Hospital's Center for Psychiatry. But it was not a winner, he was told. ''You don't need to bother to come.''Anson didn't miss a thing.The $125-a-seat event was canceled after a June 13 presentation for Clio print and radio winners ended with a trophy-snatching melee.

It's his chest.Don't believe women when they say he seems sensitive or has a certain aura or any other such drivel.In the ''Diet Coke Break'' commercial, you never really get a good clear shot of male model Lucky Vanous' face, for crying out loud.It's his chest.Those nipples are hypnotizing, plain and simple.From the moment he flung off his shirt to better swig Diet Coke, Vanous (it's a Czech name) became the Next Big Thing.Now he's profiled on Entertainment Tonight (his workout routine was the hot topic, his wife was barely mentioned)

When President Reagan left office, the familiar White House scene in ''Doonesbury'' collapsed with a Fffwwummpp! It was nothing but a backdrop.Garry Trudeau may be a great cartoonist, but the gag belongs to a man named Stan Freberg.In his landmark '60s record Stan Freberg Presents the United States of America, memorized complete with sound effects by an entire generation of Americans, the British lose the Revolution because of a backdrop painting of a huge army, done by ''the Rockwell kid.''After Cornwallis surrenders, George Washington shouts, ''Strike the war set!

Robinson, Yesawich & Pepperdine Inc. gathered nine employees Friday to pitch for what would be the Orlando agency's largest advertising account - Days Inns of Parsippany, N.J.Estimated to be worth $8 million to $10 million, the account would present a more than 10 percent increase in business for RY&P;, which says it will handle about $70 million of business this year.Days Inn will spend most of its budget on television advertising but also will buy print and radio ads, said Jim Pepperdine, senior vice president.

THE CLIO Awards show for TV commercials was abruptly canceled Monday after organizers of the prestigious event failed to come up with a required deposit on a swanky hall. A spokesman for the private Clio organization said the show was called off about five hours before it was to have begun. The cancellation came four days after the Clio presentation of print and radio advertising ended in disarray with ad agency executives reportedly grabbing leftover Clio statuettes.

OTHER AWARDS. Anson Stoner Gilpin will have more chances for national recognition this month when it vies for copywriting honors in the annual Clio Awards.The award ceremony is scheduled for June 14 in New York.Last year, Anson Stoner Inc. won first place for copywriting in ads for Mothers Against Drunk Driving.The agency's entry this year is based on work for the Florida Film Bureau.That same account also is competing June 14 in the International Advertising Festival in New York.

NATIONAL ATTENTION. Anson-Stoner Inc., a Winter Park agency, has won at least a merit award in the national Clio awards competition for a 10-second TV commercial, titled ''Ballet,'' that it created for Orlando Regional Medical Center. The Clios, widely regarded as the Oscars of the advertising business, attracted more than 21,700 entries last year from around the world. The awards presentation is June 15 in New York.

Anson-Stoner Inc., a Winter Park advertising agency, won a merit honor at the CLIO Awards ceremony June 13 in New York City. The agency won in the ''U.S. Print Corporate Advertising'' category for a magazine ad it developed for Orlando Regional Medical Center. The ad for the center's pediatric orthopedics service also was a winner at The One Show competition in New York in May.

Public Morals, the new Steven Bochco sitcom about a New York City vice squad, sparked controversy among TV critics this summer for its racy dialogue.This week, viewers can see what they think about the show, the last of the new fall series to debut (9:30 p.m. Wednesday, WCPX-Channel 6).The slang reference to female anatomy that caused this summer's ruckus wound up on the cutting room floor. But the retooled show still takes what Bochco calls a ''low-brow approach'' to life in a Big Apple police precinct, so parents should be forewarned.

It's his chest.Don't believe women when they say he seems sensitive or has a certain aura or any other such drivel.In the ''Diet Coke Break'' commercial, you never really get a good clear shot of male model Lucky Vanous' face, for crying out loud.It's his chest.Those nipples are hypnotizing, plain and simple.From the moment he flung off his shirt to better swig Diet Coke, Vanous (it's a Czech name) became the Next Big Thing.Now he's profiled on Entertainment Tonight (his workout routine was the hot topic, his wife was barely mentioned)

Artists sign their paintings, and writers get bylines, but advertising's creative minds work in commercial anonymity - unless they can win an award.Award programs are a chance for the creative staff to bring home a trophy. And at some ad agencies they're much more - a key marketing strategy.''Local agencies now that are trying to make a name for themselves view the awards as a marketing tool,'' said Tom Kane, associate creative director and vice president at Anson-Stoner Inc., consistently among the top award-winning agencies in Central Florida.

CLIOS REBORN, AGAIN. The Clio Awards is about to get yet another owner, nearly two years after bankruptcy and an embarrassing fiasco.The Clio organization is scheduled to announce this week that James M. Smyth, a Chicago film editor who sold his post-production company to Anheuser-Busch Cos. in 1986, will take over the operation, pending completion of a legal settlement.Once considered the Oscars of advertising, the Clio Awards lost credibility in 1991, when its New York owner, Bill Evans, went bankrupt and failed to show up at the ceremony.

The Clio Awards for advertising, infamous for a 1991 ceremony that featured an unscheduled melee and looting, returned Tuesday night as a smaller and tamer New York event.Among the winners of The New Clios was the Orlando office of Cramer-Krasselt, an ad agency based in Milwaukee, a Clio spokesman said Tuesday.The agency won a television/cinema category with its TV ad for the Orlando Opera Co., featuring plain text and a background of opera music:''Men who have wives in two countries.Jealous women who seduce faithful men. Jealous men who murder faithful women.

Robinson, Yesawich & Pepperdine Inc. gathered nine employees Friday to pitch for what would be the Orlando agency's largest advertising account - Days Inns of Parsippany, N.J.Estimated to be worth $8 million to $10 million, the account would present a more than 10 percent increase in business for RY&P;, which says it will handle about $70 million of business this year.Days Inn will spend most of its budget on television advertising but also will buy print and radio ads, said Jim Pepperdine, senior vice president.

Stan Freberg is a walkin' fool.''I can walk like two people,'' he says.''I can walk like a woman.''''I can walk like a teen-ager.''Or, more specifically, he can make noises that, when broadcast over the radio, sound like two people, a woman or a teen-ager walking. This is not a talent to be dismissed, either, for the masterful use of sound is one of the ways by which Stan Freberg once defined a whole corner of American humor.Yes, back in the '50s and '60s, everyone knew Stan Freberg: the dry satire, the clever ad campaigns.

Step aside, Demi Moore. Sam Behr has discovered motherhood.In his newest ads for Allied Discounts Tires, the ''tires ain't pretty'' pitchman dons the pose made famous by the pregnant actress. Moore appeared nude on the cover of Vanity Fair.Behr, at least, is clothed.''I'm the mother of all discount tires,'' says Orlando's homeliest new mom. ''I'm expecting all kind of wonderful prices. . . . You know, we deliver.''''Mother'' is one of 15 new ads the Medick Agency has designed for Allied, an Orlando-based chain of discount tire stores owned partly by Dunlop Tire Corp.

A Central Florida entrepreneur who is fond of movies and a fan of gonzo journalist Hunter S. Thompson hopes to add his own brand of diversity to the Orlando Area Advertising Federation when he becomes the club's president next week.Bob Roth, who started Media 3 Advertising Inc. four years ago in Orlando, assumes the lead post of the Orlando Adfed July 23. His agenda: create programs that reach out to the entire Central Florida advertising community.Recalling his early days in the business, Roth said he often could not understand why some advertising clubs were popular among the pin-striped agency-president set but failed to attract a following among the more casual clique of copy writers and artists.

Luckily, Joe Anson called ahead of time.Hoping to avoid a frivolous trip, Anson called organizers of the prestigious Clio Awards to see whether his agency's entry required him to be in New York for the gala awards presentation slated for last Monday.Anson-Stoner Inc. had entered a 30-second TV commercial it created for Florida Hospital's Center for Psychiatry. But it was not a winner, he was told. ''You don't need to bother to come.''Anson didn't miss a thing.The $125-a-seat event was canceled after a June 13 presentation for Clio print and radio winners ended with a trophy-snatching melee.