Annual Reports

2009 a summary of a successful year. Sales declined in comparable currencies due to weak demand on most of Electrolux main markets.

2008 in summary. Operating income decreased due to weak demand and charges for structural measures. Decrease in number of employees by more than 10% during 2008 and 2009 in order to meet weakening markets.

Highlights of 2007: Almost 50% of the products are sold under the Electrolux brand. Investment in product development corresponded to about 2% of sales.

Highlights of the year: Net sales totalled SEK 103.8 billion (100.7). Operating income for the year, exclusive of items affecting comparability, was SEK 4.6 billion (4.0)

Acceleration driven by consumer insight. In recent years we have transformed Electrolux from a production-focused industrial company to an innovative, pro-active market-driven group.

We’re strengthening our leadership position by actively: Increasing investments in product development.

“We are increasing our investments in new, innovative products and building Electrolux into a leading global brand. That’s the way to achieve sustainable, profitable growth and to create value for shareholders and other stakeholders.”

The Group’s performance has improved substantially over the past few years, mainly through cost cutting and restructuring.

Positioning the Group for profitable growth by: Driving down costs and complexity throughout the supply chain.

Dear Shareholder, I welcome the opportunity to share my views on Electrolux with you once again, although as you will see we have chosen a slightly different approach for this year’s report.