Marketing & branding

Electrolux just launched its “Vac from the Sea” initiative to get plastic waste out of the world’s oceans and into home appliances made of recycled plastic.

Electrolux is playing a prominent role in the Swedish pavilion at the Shanghai World Expo, and also recently opened an Electrolux flagship store in Beijing.

To commemorate the wedding between the Swedish Crown Princess Victoria and Mr Daniel Westling on June 19, Electrolux has developed the new “Swedish Crowns” design concept.

Need inspiration for a dinner or party? Try the new Electrolux tool Dinner Explorer, a website with more than 50 party ideas, complete with menus, decorations, music playlists, drinks, activities and shopping lists.