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AOL Advertising | Audiences/Finance
The Wayback Machine - https://web.archive.org/web/20101121144327/http://advertising.aol.com:80/audiences/finance

Finance

Fast facts

Who invests their time with us?

  • The affluent. Over 86% of AOL Advertising visitors have HHI of $100K+, more than anyone else online – and we reach more than 91% of all Platinum Credit Card holders.
  • The market-savvy. Compared to MSN & Yahoo! visitors, AOL visitors are more likely to invest in stocks, to have acquired a mortgage refinance/consolidation loan and to pay more on their average monthly credit card bill.
  • The storytellers. AOL has over 3,500 full-time and freelance "content creators" – writers, photographers, videographers and journalists, including DailyFinance’s Jamie Hammond and Amey Stone (formerly at Washingtonpost.com and BusinessWeek, respectively).
  • The unique. AOL Money & Finance’s unduplicated visitors:
    - 97% do not visit Motley Fool
    - 91% do not visit CNN Money
    - 91% do not visit MSN Money
    - 90% do not visit Dow Jones & Co
    - 85% do not visit Yahoo! Finance

Source: comScore, April 2010.

Finance: Affluent one-sheet  
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Finance: Retirement one-sheet  
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Case studies

Bank of America
It's unlikely you'd put viral videos and a major bank in the same sentence. However, Bank of America saw a branding opportunity in distributing short, easy-to-understand savings clips. And they trusted AOL Advertising to convert this opportunity into real, measurable value.

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To view all of our case studies, visit our case studies section.

Contact us

If you'd like to learn more about our advertiser solutions, please request more information here.

From penny-savers to business tycoons, users find sound advice, relevant information and helpful interactive tools in our diverse portfolio of financial sites. And with thousands of full-time journalists on staff, no one follows the fiscal scene like we do. If you're looking to reach the money-minded, consider this your hot tip.

Targeting

Contextual. Behavioral. Accurate.

Finding your ideal consumer is one thing. Finding millions of them is another. With our targeting solutions, you can extend your message across thousands of sites and reach your customers at scale.

Contextual. Target consumers within relevant websites

  • Advertising.com Business/Finance network channel
  • Mobile Business Finance channel
  • New: DailyFinance iPhone app, the most powerful mobile tool for investors and market followers

Behavioral. Target consumers based on their interests:

  • Business Decision Maker. Individuals with an active interest in business news and strategy.
  • Money Minders. Affluent, older individuals who are seeking online financial advice, checking the performance of their investments, getting tax advice, planning their retirement and researching insurance options.
  • Real Estate Intender. In-market individuals looking to buy, sell or rent property.
  • Small Business Owner. Small business professionals shopping for real estate, health care and office and computer equipment.
  • Investors. Affluent individuals who read business news, evaluate stocks, seek financial advice and conduct trades online.
  • Insurance Intender. Individuals seeking information about life, auto, home or health insurance.
  • Mortgage Intender. Individuals seeking information about mortgage rates and/or home loans.

Accurate. Pinpoint your customers with other powerful targeting solutions:

  • Find your ideal customers on the sites they are most likely to visit (Subnet Targeting).
  • Reach people who are most likely to be interested in your finance products or services (MRI Household Propensity Targeting).
  • Find people who are searching for information about finance (SearchBack).
  • Reach people who have visited AOL Money & Finance (Audience Extension).
  • Retarget users who have clicked on your banner ads (Advertiser LeadBack).
  • Market to your clients who are also AOL members (Database Matching).

Source: comScore, 2010.